Social Media Go-To-Market
Resume:
******.***@*****.***
Boston MA
www.linkedin.com/vidhi-bhatia
Skills & Competencies
• Go-to-market strategy, value
proposition development,
customer feedback analysis
• Demand generation, sales
enablement, lead nurturing
• Social media management,
content strategy, and persona-
based messaging
• Data analysis, performance
tracking, campaign
optimization: GitHub,
Anaconda, Google Suite,
Microsoft Office, Python, Polars,
R, statistics, linear
programming, and integer
programming
• Agile/Scrum Project
Management: Monday, Notion,
and Discord
• CRM and marketing tools:
Canva, Constant Contact, Lucid
Chart, Salesforce, HubSpot,
Airtable, and Google Analytics
• Visualization Tools: Power BI,
Tableau
Education
12/2024
Master of Science:
Business Analytics
NORTHEASTERN UNIVERSITY
Boston, MA
03/2017
Master of Business
Administration:
International Business
INDIAN INSTITUTE OF FOREIGN
TRADE
Delhi, India
05/2010
Vidhi Bhatia
Summary
Results-driven marketing professional with 9+ years of experience and a track record of leading high-impact B2B/B2C marketing strategies across industries and geographies. Proven ability to develop and execute multi-channel marketing programs, optimize campaigns through data-driven insights, and drive alignment between marketing, sales, and business objectives. Skilled in leveraging AI tools, marketing analytics, and sales enablement to accelerate growth, engagement, and conversion. Experienced in managing complex projects from inception to execution, collaborating across departments, and organizations to deliver measurable results.
Experience
Lawrence Berkeley National Laboratory - Program Analyst Intern – Climate Tech
Berkeley, CA
06/2024 - Current
• Crafted and implemented cohesive marketing strategies for climate-tech programs, like IMPEL and American Cradle to Commerce.
• Directed multi-channel communications through newsletters, webinars, and technical reports.
• Conducted comprehensive analysis of tech-to-market and deployment programs.
• Established a comprehensive Innovator database using tools such as Airtable and Tableau, connecting innovators to various resources, enhancing accessibility.
• Partnered with U.S. Department of Energy and National Labs to provide support to innovators through diverse learning sessions.
• Project proposal acquisition and donor relationship management actyv.ai - Product Marketing Lead
Bangalore, India
11/2022 - 07/2023
• Designed and implemented product messaging frameworks, increasing lead-to- demo conversion rates by 68% and boosting qualified leads by 25%
• Led multi-channel marketing campaigns, including webinars, email automation, and sales collateral, strengthening demand generation efforts
• Partnered with sales and product teams to create sales enablement materials, improving team effectiveness and sales cycle acceleration ClearTax - Senior Marketing Manager
Bangalore, India
05/2021 - 09/2022
Bachelor of Business
Administration:
MAHARISHI DAYANAND
UNIVERSITY
Faridabad, India
Honors & Awards
• Built 'Profile IQ,' an AI-enabled
career guidance platform in 24
hours; selected as one of the
top 10 projects at a Microsoft
hackathon.
• Second Runner Up – Protothon
5.0 - Aspiring Product Managers
Club at Northeastern University.
Proposed revenue-boosting &
customer retention strategies
for BlueBikes and designed a
prototype using Figma.
• Dean's Scholarship Awardee for
Master's of Science in Business
Analytics 2023-2024.
• 'Sharpshooter Award' for the
fiscal year 2021-2022 for
successful launch of ClearTax in
the KSA market.
• 'Relentless Excellence' award
for consistently maintaining
Ola's brand imagery scores on
social media.
• 'Above and Beyond' award for
successful management of
Airtel's Open Network
Campaign.
• Drove demand generation for GST and e-Invoicing offerings, leading to a 10% increase in top-of-funnel leads and a 6% boost in conversions
• Managed the successful launch of e-Invoicing in the KSA market, securing 10 enterprise clients in the first 30 days
• Developed SEO-driven content strategies across the marketing funnel, using targeted keywords and diverse content formats to boost page rankings and organic traffic
• Optimized website content and CTAs, resulting in a 2.1% increase in leads and a 27% uplift in persona-based engagement
OlaCabs - Global Brand Manager
Bangalore, India
06/2017 - 02/2021
• Led brand marketing and social media for Ola Auto & Bike, helping drive 10x revenue growth ($320M) and acquiring 1.5M new customers in FY18-19
• Spearheaded Ola India's post-COVID re-adoption strategy, integrating five layers of safety into the product, resulting in a 150% increase in preference share over competitors and a 9-10 percentage point improvement in brand trust scores
• Developed data-driven marketing campaigns across digital, social, and traditional media, maximizing reach and engagement
• Partnered with Starcom, Leo Burnett, and Wavemaker to execute large-scale branding initiatives and advertising campaigns
GroupM Pvt. Ltd. - Group Head – Content
Gurgaon, India
05/2014 - 06/2017
Dentsu Worldwide - Sr. Social Media Manager
Delhi, India
03/2013 - 09/2013
Avian Media Pvt Ltd - Sr. Digital Executive
Delhi, India
11/2011 - 03/2013
Projects
Analyzing the Impact of Student Mental Health on Academic Outcomes
(PowerBI, MySQL)
• Designed interactive Power BI dashboard illuminating the relationship between student mental health and academic performance using primary survey data and secondary datasets.
• Identified opportunities for universities to implement targeted mental health interventions to improve student wellbeing and academic achievement through data-driven insights.
Enhanced Safety Optimization for MBTA through Risk-Based Route Allocation
• Minimize overall risk level in the transportation operations by efficiently allocating problematic drivers to routes in a way that reduces the probability of
. accidents or harsh events occurring.
Contact this candidate