Creative Director Customer Experience

DAVID BALL

Phone 817-***-**** *****************@*****.***

Dallas / Fort Worth, Texas 76040 www.linkedin.com/in/davidballcreative CREATIVE DIRECTOR • MANAGER

Proven Creative Director/Manager, Storyteller and Speaker working in diverse industries with extensive experience in strategic planning and execution, digital brand development, content creation and optimization, and building the customer experience. I have a real passion for helping companies set up and implement creative marketing strategies that increase customer growth, improve retention and drive bottom-line revenues.

Areas of Expertise

Creative Direction & Management Storytelling in person & Digitally Motivational Speaking Strategic Planning & Execution Brand Development & Identity Mgmt Content Creation & Optimization Customer Experience & Engagement Innovation, Growth and Transformation Digital Marketing Product Design & Management Process Improvement & Optimization Team Building & Performance Coach, Mentor & Leadership Advisor Diverse Industries Results Driven Professional Experience

Designballs Creative Services Euless, Texas May 2014 – Present Creative Director / Manager

• Created brand identity package and new logo for Clarity® SML, the American branch of Korea-based RFID tech company specializing in smart retail price tags.

• Shaped a $6 million capital fundraising campaign package for Camp Tahuaya (Boy Scouts/ Longhorn Council) through visionary print and web designs that revealed new and upgraded buildings and other capital improvements at the camp.

• Designed/produced multimedia promotional campaign implementing mailers, print ads, and email marketing to 40,000 Tomlyn® Veterinary Science customers. Also included a complete redesign of their catalog (a division of Vetoquinol USA, Inc.) pet supply.

• Rebranded packaging for Petmate® pet toy and food affiliates. Created a systematic design scheme to ensure design consistency that streamlined efficiency by 20%.

• Customized a multimedia promo campaign for Team MADDIE, an organ donation awareness non-profit which received recognition by the Texas State Legislature and boosted awareness by over 200% via social media, speaking events, specially designed charity race T-shirts, etc.

• Completely redesigned Everett (Washington) YMCA & Big Brothers Big Sisters facility that included a 3-D timeline wall, donor profile wall, numerous artistic logo expressions, inspirational quotes, and directional signage designs. JCPenney Headquarters Plano, Texas June 2004 – May 2014 Senior Art Director / Digital Designer

• Named 2013 Contract Employee of the Year at JCP’s corporate HQ campus. Created and produced store signage/graphics and special projects related to JCP promotions both in-store and digital online presence.

• Headed Christmas Holiday 2012 promotional design team for both creative content and project management. Designed 5 national rotating seasonal promotional programs & signage.

• Led and managed twice the national “Store Managers Meeting” omni-design team for a 3-day conference for all U.S. store managers at the Gaylord Texan hotel; entailed 4 months of planning and implementation.

• Created special design projects for national HQ events and multiple brand launches (e.g. Sephora) Dieste Cultura Hispanic, Rapp Collins, Nat’l Boy Scout Office Dallas, Texas October 2001 – June 2004 Senior Art Director contract

• Designed and produced 5 large bilingual promotions for Kraft Foods.

• Developed direct mail campaigns, trade show graphics, catalogs, and branding assignments for Dell and HP.

• Created and produced national Boy Scouts of America merit badge books, multiple “100th Anniversary of Scouting” projects, training materials, and complete annual report design schemes. Phone 817-***-**** DAVID BALL *****************@*****.*** RadioShack Headquarters Fort Worth, Texas January 2000 – September 2001 Associate Creative Director

• Headed Consumer Flyer & Insert Team of thirteen creatives that produced 13 product catalogs per year

(printed and online).

• Lead design and production of monthly newspaper inserts distributed to over 22 million households.

• Organized and lead the B2B Commercial Flyer Team that produced 12 product catalogs per year distributed to five segmented commercial markets.

• Restructured the department into paired creative teams which improved creativity and efficiency by 20%. Also trained layout artists and writers to a simplified template which increased self-sufficiency by another 20%. Berry Brown Advertising Dallas, Texas July 1994 – January 2000 Senior Art Director

• Created consumer ads, TV commercials, and promotions for B2B and B2C clients, many food & restaurant clients.

• Successfully presented and gained three new accounts. Friendly’s Ice Cream & Restaurants Tia’s Tex-Mex Restaurants Quaker Instant Granola Bars Sewell family of auto dealerships Quaker Rice Cakes Quaker Instant Grits Wolf Brand Chili Manwich Sloppy Joe Sauce Spaghetti Warehouse Aunt Jemima Pancake Mix Daisy Brand Sour Cream Jimmy Dean Sausage /Syrup Save A Lot Grocery Stores Y.O. Ranch Restaurant Action Rent To Own Gatorade (Hispanic) Cap’n Crunch (Hispanic) Texas Capital Bank Education

Bachelor of Science Degree in Advertising / Creative Sequence. University of Texas at Austin, UT Longhorn Band 4 years Software / Training Skills

Adobe Creative Suite, Photoshop, Illustrator, InDesign, Acrobat, PowerPoint / Mindset Motivational Coaching, Power Potential Awards and Acknowledgements

JCPenney Contract Employee of the Year Effie Award Budget Rent a Car JCPenney Creative Design & Excellence Award

JCPenney Production Management Merit Award

3 x TOPS Award Creativity Dallas Advertising League Effie Award - Quaker Rice Cakes

51 ttl Marathons to date/ 16 x Boston Marathons

ADDY National and Regional Awards for Creativity

Relevant Pro Bono Work

Lake Grapevine Runners & Walkers Club (501c3) Promoter, Designer, Emcee, and Organizer. Continually enhancing the club’s brand identity, annual race graphics, awards and promotional materials. Club spokesman and representative. Parkland Hospital Pediatric Burn Unit annual summer camp marathon fundraiser. Since 1999, I created a promotional marathon race fundraising event to send burned kids to a special burn summer camp, raising over $100,000 to date. Additionally co-organized “Water Brigade” water fun event at camp. As well, concepted “Beads of Courage” a solemn uplifting and encouraging ceremony for campers whereas special beads on strings representing courage are placed on their necks. Japan-America Society of Dallas / Fort Worth Volunteer. Dedicated representative and speaker for JASDFW to increase awareness of the Japanese American relationship in business and cultural understanding. Organized a Boston Marathon fundraising event in 2011 for the Dallas International Sister City of Sendai, Japan immediately following the devastating earthquake and tsunami. Promoter and Speaker across TV news media to rally assistance that raised $60,000+. Boy Scouts of America, Longhorn Council District Leader. Brand development for the Council through content and logo development. Supervise and train adult Scout leaders and Scout youth in a district encompassing eight municipalities. Head adult and youth level leadership training designed to uplift and encourage positive American values. Personal Fitness merit badge counselor. Eagle Scout as youth. Silver Beaver Recipient 2011 (Scouting’s highest award for volunteers)

Contact this candidate