Project Management Senior Director

Jason Phillips

Brooklyn, NY ***** 917-***-**** ***************@******.*** linkedin.com/in/JasonPhillips66

Portfolio: https://www.jasonphillipscreative.com

Creative Operations Director

A performance-driven leader with over fifteen years of experience in building and managing creative, production, and brand content operations, with expertise in optimizing processes and delivering innovative solutions across all touchpoints, including digital platforms, advertising, social, packaging, event, and physical spaces. Mastery in collaborating with cross-functional teams to define strategic initiatives, driving seasonal planning and key execution milestones to create a prioritized plan to drive growth. Proven ability to implement and refine project management practices, ensuring clear, timely communication, execution of creative briefs, review & approval milestones, and seamless traffic of asset delivery. Deep commitment to continuous process improvements, monitoring key performance indicators (KPIs)—such as project completion rate, studio client revenue, customer acquisition, and engagement metrics—and leveraging the latest tools and technologies to enhance brand expression and production efficiency.

CORE PROFICIENCIES

Multi-channel Marketing Creative Content Production Large-Scale Budget Solutions Creative Operations

Team Leadership & Development Market Trend Analysis Photography Studios Change Management

UX & UI Design Support Creative & Design Strategy Continuous Process Improvement

PROFESSIONAL EXPERIENCE

TUMI - Director, Creative & Production Services 2024 - current

Oversee the end-to-end production process of creative projects, ensuring that all productions aligned with brand standards and were delivered on time and within budget. Collaborates with Ad Agency and in-house creative teams to bring innovative concepts to life.

-Manage and coordinate all aspects of creative production, including photoshoots and video shoots.

-Collaborate with creative directors, stylists, and other team members to plan and execute production schedules.

-Oversee budget management and resource allocation for all production activities.

-Ensure compliance with brand guidelines and quality standards throughout the production process.

-Liaise with vendors, photographers, and production crews to secure necessary resources.

-Monitor project timelines and deliverables, providing updates to stakeholders as needed.

Macy’s Inc., New York, NY Sept 2008 – Feb 2024

Promoted through 3 positions of increasing scope and responsibility to build and direct a diverse team of 50+ colleagues spanning various roles in Marketing creative and the photo content studio, including creative directors, video creators & editors, photo art directors, production managers, photographers, operations and stylists.

Senior Director, Creative & Production Services 2017 - 2024

Played a pivotal role in creating visual assets aligned with brand strategy, collaborating with cross-functional team leaders to drive sales, and reinvigorating the online and store customer experience. Oversaw annual production budgets of $8M, consistently surpassing financial goals and obtaining greater asset allocation, even within budget limitations.

SELECTED ACCOMPLISHMENTS:

Led the strategic shift from a contractor model with seven NYC content studios to an in-house creative team

of 75+, resulting in $6M annual savings and high-volume production of 1,200 images weekly across 12 fashion studios and 25 still life and home photo sets, building and balancing the right mix of in-house, freelance, and agency talent was crucial for optimizing efficiency and maintaining flexibility.

Orchestrated and implemented innovative workflows, digital platforms, and project management tools to

enhance speed and streamline processes for content creation: digital, video, broadcast, and print content.

Championed exceptional creative execution and experimentation by fostering an inspiring and collaborative

environment and pushing boundaries for creating marketing assets, including e-commerce, website design, mobile applications, social campaigns, and digital advertising.

Excelled at collaborating with cross-functional teams to elevate brand equity, enhance the overall customer

experience, and drive online and store sales through visually appealing and on-brand imagery for Macy's Inc.

This includes Macy’s women's fashion, home, men's fashion, jewelry, beauty, furniture, the Blue Mercury beauty division, and Bloomingdale’s Home across all marketing channels.

Senior Director, Creative - Photography Production and Operations 2010 - 2016

Led photo art direction, studio operations, and production teams, spearheading innovative visuals for digital content strategies to capture the evolving consumer landscape and propel Macy's into the future of retail marketing. Managed annual production budgets of $6M, consistently exceeding financial expectations and securing increased asset allocation despite budgetary constraints.

Selected Accomplishments:

Implemented photography standards for macys.com to enhance brand identity, align with strategy, and increase both online and in-store sales, resulting in a 20% - 200% year-over-year growth and an increase from 1% to 35% in total business.

Streamlined Macy's creative, production, and studio operations by centralizing photo and video teams to save $3M annually and recoup a $2M capital investment within two years.

Cultivated a thriving, unique workplace environment within a corporate structure where photo art directors,

operations, photo producers, and stylists could collaborate, excel and experiment.

Manager, Art Director 2008 - 2010

Spearheaded art direction team, overseeing graphic design and photography creation for corporate marketing branded assets. Managed all facets of the design process, presentations, photoshoot vision, casting, and art production.

Selected Accomplishments:

Conceived and developed brand ideas for women's and men's fashion, including seasonal and promotional campaigns.

Created impactful designs and visuals for various marketing platforms.

Managed pre-press & post-production process, print and digital retouching

ADDITIONAL EXPERIENCE

Senior Art Director, Freelance 2002-2008

•Designed and directed graphic elements for diverse clients in the fashion and beauty industries

•Managed the production of advertising campaigns, marketing assets, and product catalogs

•Conceptualized and designed interiors for residential homes in New York and Florida

Senior Art Director, Estee Lauder Companies 1995-2001

• Conceptualized creative vision for high-profile advertising campaigns, print, and packaging for luxury fragrance and skincare brands within the Estee Lauder companies

• Managed art department and production process by hiring, training, scheduling, and mentoring staff

•Excelled at collaboration with cross-functional teams to align creative and business objectives so that high-quality

work is delivered on time and on budget

EDUCATION

Bachelor of Science (BS), Communications and Advertising, minor in Visual Communications

Florida State University, Tallahassee, FL

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