Social Media Public Relations

BRAND SUMMARY

Professional with experience in corporate communications and publishing in editorial and freelance roles

TECHNICAL SKILLS

Blog/social media content for clients (Coldwell Banker Realty and United Way of Greater Greensboro).

Newsletters in Adobe InDesign, Microsoft Publisher, Constant Contact, Photoshop

Working knowledge of HTML language

Software -Factory Talk, Solid Works

Social media – X, LinkedIn, Facebook and Instagram active accounts

PROFESSIONAL DEVELOPMENT

Legal Student of the Year, Daytona College

2016 Volunteer of the Year – NC Global Leadership

Graduate of Buckley School of Public Speaking

Graduate of Triad Leadership Network

Women’s Resource Center – speaker and mentor program

Vice President of Public Relations – Toastmasters –Unifi

COMMUNITY INVOLVEMENT

NC Global Leadership (international citizen diplomacy organization within U.S. Dept. of State/D.C.) Proposal writer, public relations and social media (Facebook).

Battle Forest community – HOA Board member – Chair of Pool Committee

PROFESSIONAL WORK HISTORY

Brandon Communications, Owner - Greensboro, NC 2008 to Present

Content writer for print and digital channels. Work with public relations, marketing professionals, editors and media representatives to research, pitch and place feature articles throughout the Southeast.

Contracts/Clients (current/previous):

UNC-Charlotte – contract writer for Belk School of Business

Homes News Now – Retail contributor for digital furniture magazine

Winston-Salem Journal – features writer

North and South Carolina Relocation Guide magazine – Senior Editor - print and web. Interview, research, write and edit tourism and economic development articles for North and South Carolina.

ABCO Automation – contract technical writer –worked with engineers, project managers and technicians to write operator/user manuals for national brands in the food, auto, furniture and medical devices industry. Used industry software (Solid Works, automotive software – Factory Talk, AutoCad, Photo Shop, Movie Maker), research and BOM to create user manuals. Ensured accuracy for FAT (Factory Acceptance Test). Made client videos to demonstrate manufacturing process using robotics.

Herbalife Nutrition –Worked with team/portfolio leads globally/locally to produce content for initial IS digital newsletter.

Heritage Home Group –wrote digital copy for Ellen DeGeneres Crafted by Thomasville brand collection. Wrote descriptors for 100 furniture pieces for heritagehome.com.

Contributing editor: Virginia Sportsman, Georgia Backroads, O. Henry magazine, NC Dept. of Tourism.

Wake Forest Innovation Quarter – content writer for IQ Newsletters.

City of Greensboro – digital content writer for city-wide publication (insert mailer) and internal employee newsletter using Constant Contact and InDesign (template).

Southern Trade Media, Managing Editor (SPHC) – Greensboro, NC 2020 to 2024

Managing Editor of Southern PHC publication for plumbing, HVAC and related trades

Managed content and production schedule to produce informative, timely articles for print and digital (short and long form)

Worked with nationally manufacturers, distributors and trade organizations (attended trade shows)

Coordinate content with graphic designers

Editor of digital newsletters and video script/SEO writer

Guilford County Schools, Publication Specialist (District Relations) - Greensboro, NC 2007-2008

Editor of monthly employee e-newsletter (approximately 70,000) in North Carolina’s third largest school district

Online content editor for GCS-TV

Editor of special online publications, “Back-to-School” newsletter; and ghost writer for Superintendent/BOE

Acquired first special project corporate sponsor

Freelance Writer – Greensboro, NC 2006-2007

Writer for Business North Carolina; interim editor for Cone Health System internal communications. Special projects:

Wrote online MLS real estate instruction manual for Systems Engineering, Inc.

Wrote articles with collaboration of President - Bennett College for Women

Wrote articles for Bouvier Kelly Public Relations (Back to School special project)

OTHER PROFESSINAL WORK

BIZlife Magazine, Managing Editor - Greensboro, NC

Managed 17-year old business publication with more than 20,000 subscribers

Unifi, Inc., Communications Manager – Internal Communications - Greensboro, NC

EDUCATION

Master of Liberal Arts; UNC-G, Greensboro, NC

A.S. (Paralegal degree) with Honors, Daytona State College, Daytona Beach, FL - Legal Student of the Year

B.S., Clothing and Textiles, UNC-G, Greensboro, NC

A.A., College Transfer Program, Surry Community College, Dobson, NC – Who’s Who of Junior Colleges

Lynne B. Brandon

5017-D Lawndale Drive Greensboro, NC 27455 336-***-****

*********@*****.***

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