Communications Strategist

Jackie Smith

Dallas, TX 214-***-**** ******.*****.**@*****.*** LinkedIn

Jackie Smith Page 1 of 2

COMMUNICATIONS STRATEGIST AND BUSINESS STORYTELLER Amplifying Brand Voices from Startups to Fortune 500 Integrated Corporate & Brand Communications External & Internal Communications Public & Media Relations Influencer Programs

Digital Content Strategy, Creation & Curation

Reputation Management Social Media Management Consumer Engagement & Experience Executive Communications & SME Thought Leadership

Media Entertainment Gaming Retail Telecomm Biotechnology Medical Technology Versatile communications leader successfully producing strategies for organizations to elevate and protect their brands, capture diverse audiences, and build lasting affinity. Collaborative communicator skilled at navigating challenges while propelling high-profile initiatives, developing strong partnerships, and connecting brands and people. PROFESSIONAL EXPERIENCE

Orthofix Medical Inc. May 2021 - present

Renowned medical device company with both a spine and orthopedics focus; committed to improving patients’ lives and delivering innovative, quality-driven solutions in more than 60 countries. Senior Manager, Global Corporate Communications Global Social Media Oversight, February 2024 - present Global Corporate Communications Manager Social Media Oversight, January 2023 – February 2024 Corporate Communications Manager, October 2021 – January 2023 Contract Digital Content Strategist, May 2021 – October 2021 Leader on global communications team designing and executing communications strategies and programs to advance company-wide narratives across multiple channels, including press releases, executive and organizational announcements, product launches, technology projects, employee engagement, and community outreach.

• Elevates the internal communications strategy, execution, and function. Works with leaders to frame solutions to emerging issues and designs and executes communication strategies that distill complex information and translate company strategy to our 1,500+ dispersed and diverse employees.

• Manages the end-to-end internal communications process, including advising and aligning internal partners on communication needs, goal identification, message development, execution, and feedback to inform future communications. Raised unique open rate of company communications to 93% on average and maintained a 95% communication process satisfaction rate with audience and stakeholders.

• Forges best practices for digital communications. Revised dormant social media policy and standard operating procedure to FDA regulations and oversees social media strategy, content, governance, and reporting for B2B and B2C audiences. Actively manages social listening and brand reputation, develops messaging and response guides, and analytics infrastructure. Increased reach of company channels by more than 16% and overall engagement rate by 24% in 2024.

TRUEPOINT COMMUNICATIONS June 2019 - May 2021

Top 100 integrated communications agency

Account Director, Digital Media

Led digital communications for Fortune 10 client AT&T and retailer Sally Beauty, among others. Collaborated with client leadership to devise and execute communication strategy aligned with business objectives. Designed and supported social listening, social media campaigns, community engagement, determined messaging, and key metrics. Managed and mentored a high-performing 30-person team, named by PR News the Best Social Media Team of the Year for 2021, and 9 direct reports.

Jackie Smith

Dallas, TX 214-***-**** ******.*****.**@*****.*** LinkedIn Jackie Smith Page 2 of 2

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• Oversaw 30+ social media accounts, gathered and evaluated conversation, emerging trends, crises, and celebrity and high influencer mentions, collaborating with teams across the organization while recommending approaches and executing responses to manage issues, protect, and successfully champion the brand.

• Team Lead on a high-volume account with 562K social mentions and 118K positive engagements in 2020.

• Community manager of the year in 2020 for AT&T for crafting a tweet that held the highest engagement of the year with more than 425 comments, 1.3K retweets, and 4.4K likes.

• Provided leadership in building the agency’s social media and community management team; implemented and standardized processes and written communications to ensure best practices and success. JACKIE SMITH + CO February 2017 - June 2019

Media and public relations firm providing specialized consultation services and coordination of media events. Director of Public Relations Consultant

Provided internal communications, media, and public relations services to clients, including MedTech company Orthofix, nonprofit healthcare system Baylor Scott & White, financial technology company Blucora, the State Fair of Texas, Dallas International Film Festival, FanExpo Dallas, Six Flags Over Texas, and tech startup MergeVR. Constructed creative strategies to connect PR and social media to business goals.

• Designed and executed State Fair of Texas news content plan, coordinating radio and TV interviews and social media shoots, generating 21K media mentions and 5B impressions for event welcoming 2.2M visitors.

• Oversaw more than 200 talent and high-profile guest appearances for DIFF annually, negotiating benefits and adhering to budget.

• Led Fan Expo Dallas 2018 PR team for the pop culture convention of 60K attendees, 200+ media outlets, and 600+ pieces of coverage and celebrity guest interviews, beating previous media coverage of large-scale entertainment event.

GAMESTOP February 2013 - February 2017

Video game, consumer electronics, and gaming merchandise omnichannel retailer Corporate Communications Manager, June 2013 – February 2017 Contract Communications Coordinator, February 2013 – June 2013 Spearheaded external communications for a Fortune 500 company with 7K retail stores and 45K employees globally. Crafted plans focused on growing the presence of the company and initiatives, enhancing brands and storytelling, and providing strategic counsel, securing opportunities to support business goals.

• Grew and maintained media coverage to 6K+ media mentions monthly and share of voice to 58-67% by expanding focus on coverage opportunities and executing a cohesive, actionable, and sustained strategy.

• Exceeded merchandise sales targets by 100% in key markets and online after activating a PR plan from inception to launch in less than a week. Developed stories and events to promote merchandise, identified and media- trained staff, and executed plan in five days, resulting in 300 stories and 9M impressions.

• As company spokesperson, built a team of 40 designated spokespersons and subject matter experts, increasing media appearances by 40% and thought leadership opportunities by 25%. Designed and delivered training, resulting in a 95% success rate in articulating brand messages across all media interactions.

• Established and grew corporate LinkedIn, Twitter, and internal employee social media channels, increasing follower base by 200% and boosting employee engagement rate by 85% within 6 months; implemented content calendar strategy resulting in 30% increase in social media-driven website traffic. Additional Experience: Head of Public Relations, Funimation Entertainment; Manager, US Public Relations, HIT Entertainment; print, television, and radio journalist and content producer. EDUCATION

Bachelor of Science in Political Science with a minor in Radio, Television, Film University of North Texas

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