Business Development Marketing Specialist
Resume:
Laura K. Shepp
Chicago Area, IL *****
*********@*****.***
Linkedin.com/in/lkshepp
CAREER PROFILE
Dynamic and results-driven Business Development Director with over 20 years of experience driving revenue growth, building strategic partnerships, and spearheading market expansion initiatives. Demonstrated expertise in identifying emerging opportunities, developing competitive strategies, and fostering long-term client relationships within the legal industry. Adept at leading cross-functional teams, national accounts, and delivering innovative solutions that align with organizational objectives.
Committed to driving innovation, exceeding KPIs, and positioning organizations as market leaders. Skilled communicator with a passion for aligning vision, strategy, and execution to achieve sustainable growth.
CAREER SUCCESSES:
Promoted Director of Business Development
Promoted National Account Director
Appointed Sales Team Leader and Marketing Specialist
Top Producer and Top Achievement Award Recipient
SKILLS
Strategic Planning Client Relationships Marketing Strategies Relationship Building
Networking Team Leader Client Acquisition Sales Strategies
Market Analysis Client Service Account Management Communications
PROFESSIONAL EXPERIENCE
WELOCALIZE, New York, NY, Remote 5/2024-9/2024
BUSINESS DEVELOMENT DIRECTOR
Consultant for new business development startup project for 21state area, to secure new logos for legal translations of data thru strategic brand recognition, database marketing and customized email and sales campaigns to target C-level audience for law firms and corporate legal departments.
Develop marketing campaign for new client database to target IP legal audience for a 20% territory growth.
Created strategic sales and marketing strategies for new logos to achieve KPI’s goals.
Collaborate with sales and marketing leaders to execute marketing programs for aggressive sales campaign and market share growth.
Consulted and implemented program for internal operations processes for sales programs.
KLDISCOVERY, Eden Prairie, MN, Remote 5/2022-7/2023
BUSINESS DEVELOPMENT MANAGER
Generated new revenue for eDiscovery software and services, (SaaS) including data management, data forensic, and Cyber-Incident response for corporate legal departments and law firms.
Developed 3-million-dollar book of new business within 8-month period through strategic marketing and networking. Secured a global multi-million-dollar account for data recovery and preferred vendor partnership utilizing a strategic consultative sales method.
Increased revenue 31 percent, through strategic sales and analysis to various law firms.
Collaborated and led internal departments to execute eDiscovery data projects throughout the litigation and investigation process.
Launched women’s sales mentoring group, appointed mentor for new reps.
CRUSADER PAPER, Andover, MA, Remote 1/2022-2/2021
SENIOR SALE EXECUTIVE
New business development role for commercial paper products and services to commercial printers and manufactures, Midwest region. Strategically implemented various marketing programs to differentiate value propositions to secure competitive advantage with specific companies to brand company.
●Generated 2 million in new client accounts.
●Increased territory sales by 21% through marketing and sales campaigns.
●Implemented new client database resources and documentation of sales activities.
IPC EXECUTIVE, Oxford, MS, Contract Position, Remote 4/2020-02/2022
NATIONAL BUSINESS DEVELOPMENT DIRECTOR
Sales consultant and talent specialist for medical staffing company during pandemic, for professional placement of healthcare managers and executives.
Increased sales by 24% through aggressive business development strategies, surpassing goals and promoted to National Accounts.
Expanded new client and candidate databases through cold calling, networking, and aggressive marketing, campaigns and sourcing strategies by 35%.
Leveraged intensive recruitment techniques elevating placement rate from 6% to 10%.
ASSIGNED COUNSEL, INC, Wayne, PA, Midwest Region, Remote 11/2012-2/2020
BUSINESS DEVELOPMENT DIRECTOR
Curated, planned, executed, and measured business expansion efforts for elite legal staffing firm,
balancing multiple roles concurrently, Business Development Director, Sales Leader, and Marketing Specialist.
Attaining top sales achiever, national account specialist and strategic marketing specialist by attaining over 1M in new business for start-up territory.
Secured firm's largest national account, increasing territory revenue by over 50% and exceeding performance goals by 121%.
Earned promotion to Business Development Director in 2018 by consistently achieving over 100% performance metrics.
Ranked #1 in Sales, recognized as top producer, consistently surpassing sales targets through constant cold calling and networking within corporate legal departments.
Designed and launched nationwide Diversity and Inclusion marketing program that increased new business growth by 65%, appointed Marketing Specialist.
Appointed Sales Leader to train, mentor, and coach cross-functional teams to champion revenue growth initiatives while promoting open communication, positive work culture, and high productivity.
Served as consultant for internal processes, enhanced improvements for onboarding and sales documentation workflow by 25%.
Sourced top-tier legal talent for complex attorney roles.
EDUCATION
Northern Illinois University, Bachelor of Science, Marketing and Communications
Additional Training: Sales Training Programs, Negotiation Essentials, Microsoft Office, eDiscovery, CRM Tools- Salesforce, Outreach, IP Pilot, Sales Navigator.
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