Data Analytics Machine Learning

NEBAHAT SAFAK

Tel: 415-***-**** Email: ************@*****.***

LinkedIn: www.linkedin.com/in/nebahatsafak

Professional Summary

Dynamic Senior Digital Product Manager with over 10 years of experience in finance, e-commerce, and analytics, specializing in digital identity, security, and advanced data analytics. A strategic leader proficient in delivering scalable, secure customer experiences and spearheading innovation in Generative AI and machine learning. Adept at collaborating with engineering and cross-functional teams to implement data-driven solutions. Certified Scrum Master with expertise in Agile project management, digital transformation, and risk compliance.Key Skills

Generative AI & Data Analytics: Hands-on experience in delivering and scaling Generative AI projects, integrating advanced machine learning algorithms, and unstructured data analytics.

Product & Program Management: Expertise in roadmap development, backlog prioritization, and managing cross-functional EPICs.

Digital Identity & Security: Skilled in authentication systems, trusted device management, and secure access protocols.

Data-Driven Decision Making: Advanced capabilities in leveraging analytics tools and insights for strategic decision-making.

Agile Methodologies: Certified Scrum Master with deep experience in SAFe and Agile frameworks for iterative project delivery.

Risk & Compliance: Proven track record of ensuring secure, compliant solutions in collaboration with Risk, Compliance, and Legal teams.

Client Relationship Management: Proficient in managing client expectations, aligning project goals with stakeholder needs, and ensuring satisfaction.

Advanced Analytics Tools: Proficient in data visualization (Tableau), programming (Python, SQL), and ETL processes.

API Integration: Extensive experience in enhancing system interoperability and optimizing workflows through API utilization.

Technical Skills

Project Management Tools: JIRA, Asana, Wrike, Trello, Confluence, MS Project, Smartsheet, Rally, SPSS, Sprint Management,

Collaboration Tools: Google Workspace (Docs, Sheets, Slides, Forms), Slack, Microsoft Teams

Programming Languages: SQL/HQL, Python, GitHub, GitLab

Data Visualization: Tableau, statistical analysis, machine learning

AI Integration: Specialization in unstructured data analytics. Generative AI applications, predictive modeling.

Professional Experience

Senior Digital Product Owner Manager

American Express – San Francisco, CA

April 2022 –Sep 2024

Managed EPICs and large-scale projects, aligning with strategic objectives and delivering impactful results.

Developed multi-channel communication strategies, including email, text, and push notifications.

Collaborated with stakeholders to define and execute secure, compliant solutions.

Spearheaded Agile development initiatives, ensuring rapid iteration and prototyping.

Conducted post-launch performance tracking and introduced continuous process improvements.

Collaborated with cross-functional teams to deliver innovative solutions in Consumer Lending and Merchant Services, enhancing customer acquisition and retention through secure, scalable financial products and multi-channel communication strategies.

AMEX-Specific Contributions:

Enterprise Communications Platform: Managed EPICs on the Enterprise Digital Data and Systems (EDDS) team, ensuring alignment with strategic objectives.

Product Owner - Outbound Communications: Led the GSG and enrolled alerts portfolio, delivering multi-channel communication features (email, mail, text, and push notifications).

E-Commerce/Omnichannel Product Manager

Neiman Marcus Group – San Francisco, CA

June 2019 – March 2022

Directed marketing programs across multiple channels, integrating efforts with department heads.

Optimized marketing campaigns using data analytics to enhance profitability and margins.

Developed market strategies and managed social media marketing initiatives.

Implemented customer loyalty programs, resulting in a 15% increase in retention.

Led a diverse team to successfully deploy projects, ensuring seamless collaboration.

Senior Digital Product Manager

StylSpots – San Francisco, CA

March 2016 – April 2019

Managed strategic online initiatives and marketing campaigns from concept to implementation.

Worked closely with stakeholders to develop market strategies and roadmaps.

Supported customer operations and facilitated consumer trends research.

Developed and managed social marketing strategies and established brand tone.

Project Manager

World Trade Center – Ankara, Turkey

January 2012 – February 2016

Managed daily operations for a $4 million annual revenue business.

Led international marketing efforts, identifying new business opportunities and driving product lifecycle management.

Head Designer

Cher Textil – Ankara, Turkey

Sep 2000 – Feb 2003

Launched a women’s business clothing line, driving growth for the target market.

Transformed a small boutique into a production company serving 26 stores.

Managed a $20M budget for purchasing and product development.

Ensured quality reproduction of designs for major brands like IGS and Cagri.

Conducted textile research, forecasted trends, and participated in international fashion shows.

Streamlined cost analysis and product lists for seasonal launches.

Education & Certifications

MSc in Business Analytics – Arizona State University, Phoenix, AZ

Tech Project Management Certificate – UC Berkeley, San Francisco, CA

BA in Fashion & Knitwear Design – Academy of Art University, San Francisco, CA

BS in Chemical Engineering – Hacettepe University, Ankara, Turkey

Additional Certifications & Methodologies

Scaled Agile Framework (SAFe)

Scrum Master Certification – 2026

Lean Six Sigma Methodologies: Proficient in DMAIC, SIPOC Diagrams, and Minitab

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