CHARLES E . Z I E L S K I
New Berlin, Wisconsin 53151
*****.*******@************.***
S U M M A R Y
An ambitious Key Account Sales Manager with a strong background in strategic planning, territory/relationship management, team leading, business development, training, and project management. Possesses experience in providing excellent customer service while working in a fast-paced environment demanding strong organizational and interpersonal skills. A dedicated team player who consistently surpasses business objectives.
EXP E R I E N C E
FOOD FOR THOUGHT NATIONAL ACCOUNT BUSINESS DEVELOPMENT, New Berlin, Wisconsin Founder, President and Primary Business Development Agent 2012-present Founded a multifaceted food business agency to serve food manufacturers. Offering retained and by project clients marketing plans, market strategy, product development and sales execution support. In the last 60 months for our Top Clients we have:
• Have signed NDA’s with 26 chains from 400 units to top 10 multinationals in food service and retail.
• Added 4 dairy manufacturing and 4 seafood clients to build their business and 2 baking companies,
• Introduced our clients to an average of 25 qualified new potential customer targets each.
• Initiated 14 active projects, several are in test. Two to three were to launch in 2021 but may be held up due to Covid 19.
• Been key in product development, ingredient sourcing and category management.
• Opened about 12 new retail clients.
SARGENTO FOOD SERVICE NATIONAL ACCOUNTS, Plymouth, Wisconsin Sales Director of Food Service National Accounts 2006-2012 Held responsibility for opening, management, and optimization of Sargento Food Service clients. Oversaw project development in both identifying customer needs and delivering win-win value-added solutions. Handled elements of marketing, product management, presentation development, presentation delivery, and primary and secondary research. Developed and managed relationships with key national accounts.
Led task of gaining approved supplier status at Subway, getting two products into CLT and test and a market launch.
Headed development of new products with Domino’s R&D and Supply Chain that raised base business by 200%.
Sold the first and only new Sargento innovation NBD product of significance in 2011 to rapidly growing account Papa Gino D’Angelo’s, increasing margin and volume.
Introduced new ongoing cheese in application, cheese school in 2011 at Dunkin Brands, involving categories of Artisan, Better for You, New News, and Applications in Bakery.
Positioned Sargento to reap major returns from Friendly’s and Sonic restaurants with value-added products launching in three to four categories.
Worked with Sargento CPD marketing category leader and KFC Public Relations to develop the first Sargento-branded foodservice item placement in Sargento history, into kids’ meal at KFC.
Made volume and contribution budgets in 2011, achieving the highest quality of earnings. Achieved 16.4% gross profit verses the divisional average of 10%. Maintained top and bottom-line budgets in 2008 in a year where the division missed contribution budget by over 50%. Developed pricing systems for business to mitigate industry commodity disaster of 2008.
Senior Manager of National Accounts 2001-2006 Won 2001 sales manager of year for sales achievement. Gained recognition for being first to earn the chairman award twice, both in 2003 and in 2005 for sales achievement.
Closed and sold Cracker Barrel Colby cheese and took the role as the primary cheese supplier. Charles E. Zielski, Page 2
Developed hedging programs for key customers, working vertically with co-op partner suppliers and Sargento supply chain.
Trained sales team on Class III milk risk management.
Opened Papa John’s for Sargento foods with a value-added product. Made the largest value-added sauce sale to date for Sargento as an LTO for Domino’s. Sold 3,400,000 pounds over three months. National Account Manager, 1995-2001. Designed and closed a new product for KFC in a category new to Sargento food service. Opened Subway for Sargento. Acted as the face of Sargento, investing early in the Research Chefs Association. Grew industry and customer contact lists exponentially. A D D I T I O N A L E X P E R I E N C E
C. F. SAUER FOOD SERVICE, Richmond, Virginia, New Business National Account Executive, 1993-1995. Developed strategic and tactical sales plan. Implemented plan in new business development role for this start-up business venture. Opened new relationships with key targets. Oversaw development of relationships and closed new business while maintaining those already closed. Headed development and implementation of commodity and value-added initiatives. Closed Cracker Barrel, AmeriServe, O’Charley’s, Dawn Bakery, Karp’s Bakery, and KFC. HOLSUM FOODS, Waukesha, Wisconsin, National Accounts and National Marketing Group Manager, 1992- 1993. Promoted to manage Holsum national accounts. Packed for private label brand groups like Nugget, North America and other brands. Sold new business at Long John Silver’s and Bob Evans Farms. Awarded gentleman’s farmer status at Bob Evans Farms. Solidified label group relationships at Nugget, ComSource, and others. Midwest Regional Sales Manager, 1989-1992. Designed and implemented major regional promotions for Gordon Food Service, Reinhart Foods, and others. Performed significant key end user, sales training, and food show work to support accounts.
E D U C A T I O N
OTTAWA UNIVERSITY, Brookfield, Wisconsin
B.B.A., Marketing, 2004
A F F I L I A T I O N
Wisconsin Specialty Cheese Institute
C O M P U T E R S K I L L S
Microsoft Outlook, Excel, PowerPoint, Windows