Account Executive Technology Manager
Resume:
Candice Martindale
*************@*****.***
linkedin.com/in/candice-martindale
EXPERIENCE
Pluralsight, Draper, UT (Remote) — Marketing Technology Manager
September 2017 - January 2025
● Administered Marketo for an 11M-record database, managing sync errors, API limits, and Salesforce integrations to ensure system efficiency.
● Managed a $2.5M Martech stack, including Marketo, Demandbase, Drift, Ringlead, and Asana, optimizing tool performance and integration.
● Led the evaluation, selection, and integration of new marketing technologies, driving efficiency and aligning tech investments with business goals.
● Directed 40+ marketing technologies, ensuring seamless integration, architecture, and governance for optimal system performance.
● Developed and executed RFPs, acquiring and replacing marketing tools to meet evolving business needs, and providing insights to guide Martech budget allocation.
● Delivered training and support to marketing teams on tools and processes, optimizing workflows and improving team productivity.
● Spearheaded process improvements by creating standard operating procedures, enhancing automation, and leading troubleshooting for database management and tool integrations.
● Collaborated with SaaS, AI councils, Procurement, and Finance to align marketing technologies with business objectives. eBay, Draper, UT — Enterprise Account Executive
May 2007 - June 2017
● Managed relationships with key stakeholders, providing solutions for inventory sourcing, pricing negotiations, and market expansion.
● Led site-wide initiatives for structured data, fitment, and listing tools, enhancing product visibility and sales.
● Managed a portfolio of 44+ sellers, generating $210M in sales and
$17M in annual revenue through strategic inventory sourcing and gap analysis.
● Achieved +5% year-over-year revenue growth (2016) by optimizing seller performance and sales strategies.
● Collaborated with cross-functional teams to drive growth in the Motors parts and accessories category.
● Provided detailed forecasting and reporting, ensuring alignment with organizational goals.
Technical Skills
● Adobe Analytics,
Target, Experience
Manager
● Asana
● Demandbase
● Drift
● Jira
● Marketo
● Outreach
● Reachdesk
● Ringlead
● Salesforce
● Stova
● Tableau
● Transend.io
● Workfront
● Zapier
● Zoominfo
Core Strengths
● B2B/B2C Marketing
Operations & Lead
Management expertise
● Marketo expert with a
strong focus on process
optimization and
automation
● Highly analytical and
detail-oriented, skilled
at solving complex
challenges
● Strong collaboration
skills, experienced in
managing
cross-functional teams
and stakeholders
● Effective communicator,
able to translate
technical concepts to
both technical and
non-technical audiences
Contact this candidate