Associate Creatice Director - Copy

JASON WHITE

LinkedIn Portfolio

Senior-level manager in copywriting, marketing strategy, digital marketing, content development, marketing operations, social media, and brand management with a strong track record of transforming business goals into gains that help power profitability. PERFORMANCE HIGHLIGHTS

• Created and executed a campaign for Resident Services that generated $14.3M in pipeline opportun ities, resulting in $1.3M in sales.

• Oversaw campaigns for Gartner Insight, a high-technology industry analysis newsletter that generated 7,000 qualified leads for sales, resulting in $1.4M in annual sales.

• Led a creative team to re-launch a newly titled comic book in a challenging market within 45 days, achieving sales of over 100,000 copies.

PROFESSIONAL EXPERIENCE

INFRAGISTICS, Cranbury, NJ 2024 – Present

Infragistics is a worldwide leader in providing tools to accelerate application design and development. Associate Creative Director of Copy (Remote)

Lead a team of writers in creating compelling content that aligns with strategic objectives by translating complex product information into simple, engaging language tailored for a B2B audience, monitoring the effectiveness of marketing campaigns, and maintaining brand consistency across all channels. Key Contributions:

• Manage a small team of copywriters, providing constructive feedback, overseeing professional development, and ensuring high-quality output.

• Review and edit content produced by the team, ensuring it meets brand guidelines and maintains a high standard of creativity and technical excellence.

• Collaborate with cross-functional teams, including product, marketing, and sales stakeholders, to conceptualize and execute content strategies.

• Craft compelling and precise copy for diverse formats such as product descriptions, blog posts, email campaigns, case studies, white papers, ad copy, video scripts, social media posts, landing pages, and instructional guides.

• Develop content that is informative, engaging, and optimized for conversion across various digital platforms.

• Translate complex product features into clear, benefit-driven content that resonates with a B2B audience, aiding product adoption and user retention.

• Ensure consistency of the brand’s voice across all content and platforms, adapting tone and style for different audiences and mediums.

• Oversee multiple content projects from conception to completion, ensuring they stay on track and align with the marketing calendar.

REALPAGE, Richardson, TX 2022 – October 2024

RealPage, Inc. is a leading comprehensive property management software solution provider for the multifamily, commercial, single-family, and vacation rental housing industries, serving 11,000 customers worldwide.

Jason White Page 2

Director of Content (Remote/Hybrid)

Managed a team of writers and editors while working with other marketing units and strategists to establish guidelines for style and tone while educating internal organizations on best practices for marketing success.

Key Contributions:

• Leads a diverse team of writers and a copy editor.

• Work with product marketing and strategy to establish a copywriting style guide to help build the team and educate internal organizations and external agencies.

• Be a strategic advisor to clarify business objectives, define key messages, and differentiate RealPage in the multifamily space.

• Build segments and identify gaps in our existing messaging to suggest ways to strengthen our brand voice.

• Works with designers and art directors against creative briefs to develop promotional, multi- channel campaign copy across multiple platforms — for landing pages, social media, paid media, branded events, video, and more.

• Work with web and SEO to strategize and execute best practices.

• Writes and edits meaningful, action-orientated copy across all channels, focusing on digital mediums and a mobile-first mentality.

• Rigorously proofread and edit every piece of work to deliver the highest-quality deliverables.

• Leads short- and long-form copywriting initiatives, including product launches, advertising campaigns, ongoing digital communications, and special projects.

• Evolve the department’s understanding of graphic elements and imagery to ensure that the words and images used in creatives complement each other.

• Support writing and editing content for internal comms. COMICS EXPERIENCE, Remote

Comics Experience is an online school teaching the craft and business of creating comic books. Marketing Director, Consultant (Remote) 2020 – Present Key Contributions:

• Evaluating and developing our marketing strategy and marketing plan.

• Planning, directing, and coordinating marketing efforts.

• Communicating the marketing plan.

• Researching demand for our products and services.

• Competitor research.

• Identifying potential customers.

• Developing and managing advertising campaigns.

• Building brand awareness and positioning.

• Supporting sales and lead generation efforts.

• Coordinating marketing projects from start to finish.

• Overseeing social media marketing strategy and content marketing.

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