Product Marketing Manager

BHAWANA SHUKLA, MBA

Lead Product Marketing Manager

***************@*****.*** 949-***-**** https://www.linkedin.com/in/b-shukla/ PROFESSIONAL SUMMARY

Lead Product Marketing Manager and growth leader with 10 years of experience in Product strategy, Go-to-Market, and Pricing across Tech and Healthcare industries. Owned B2B product marketing efforts for all portable pulse oximeters with $35 million annual revenue and used in top 10 US hospitals. Proven ability to manage projects and track record of executing product launch and scaling B2B devices. Thorough understanding of marketing, finance, supply chain, quality, product, and sales. Skilled in aligning cross-functional teams to deliver complex projects and driving results in matrixed organizations. Excellent communicator and influencer, capable of aligning strategies and tactics with stakeholders at all levels, equipped with strong business acumen and problem-solving skills honed through diverse industry experiences.

EXPERIENCE

MASIMO 2019-Present, Irvine, CA

Owned B2B product marketing efforts for all portable pulse oximeters with $35 million annual revenue and used in top 10 US hospitals

Lead Product Marketing Manager 2021-Present

• Spearheaded a cross-functional initiative to train sales teams, distributors, and customers to transition from a legacy device to a new device, resulting in a margin uplift of 20% within the first year and no increase in customer attrition

• Developed a subscription-based pricing strategy for a new product launch in China and USA and implemented phase one of the proposed strategy leading to a 50% increase to the forecasted annual revenue

• Defined and aligned global marketing strategy, with a focus on expanding the vital signs business within the oncology patient population. This enabled the data transfer to over five custom mobile applications, resulting in a 25% increase in market share for clinical trials.

• Implemented targeted marketing programs that increased product adoption by 40% in the global health market, working with organizations such as UNICEF and Doctors Without Borders, utilizing data-driven approaches to identify inefficiencies in manufacturing and pricing

• Drove go-to-market strategies for blood donation centers such as the American Red Cross and Valencia Transfusion Center (Spain), optimizing the donor onboarding process to achieve up to a 10% increase in the number of monthly donors

Product Marketing Manager 2019-21

• Engaged with 50 Industry experts to gather Voice of Customer (VOC) insights, directly influencing product enhancements that led to a 30% improvement in customer satisfaction scores

• Guided project teams in executing marketing initiatives, resulting in a 35% improvement in campaign efficiency and a 20% increase in lead generation

• Constructed detailed market models for fire and Emergency Medical Services, incorporating competitive analysis and customer feedback, improving sales projections by 15% HONEYWELL 2015-18, Bangalore, India

Implemented enterprise-wide ERP and data privacy solutions Senior Software Engineer, Operations 2015-18

• Led platform revamp to integrate data compliance regulations (such as SOX and GDPR), developing 50+ data security models for B2B SaaS PeopleSoft, avoiding penalties over $10 million

• Conducted internal stakeholder analysis and designed a new user-interface for established software defect resolution process, increasing internal adoption of the tool by 25% TESCO RETAIL 2012-15, Bangalore, India

Researched and designed end-to-end integration solutions for European Retail Giant Senior Software Engineer 2012-15

• Collaborated with cross-functional teams in Operations and Finance to design and implement attendance management system in 100+ stores across UK, improving system efficiency by 80%

• Pioneered the design and implementation of warehouse order modifications by collaborating with internal teams, minimizing shortage of products in the store and saving over $45M annually EDUCATION

University of California School of Business – IRVINE, CA Master of Business Administration 06, 2020

Manipal Institute of Technology – Manipal, INDIA

Bachelor of Technology, Instrumentation Engineering 05, 2012 SKILLS HIGHLIGHTS

Product Lifecycle Management Market Analysis Competitive Analysis Product strategy Go-to-Market Pricing

Market Segmentation Customer Segmentation KOL Development Marketing Campaign Plans Messaging Market Research Requirements Analysis Value Propositions Financial Modeling SEO Optimization B2B SaaS

TECHNICAL SKILLS

Salesforce Oracle Enterprise Manager Jira

Agile PLM Articulate 360 SQL

Expandable ERP Microsoft Office Suite SharePoint

Microsoft Teams Kahoot!

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