Digital Marketing Professional

Michael Silmon

****.******@*****.*** 470-***-**** Norcross, GA

SUMMARY

Results-driven Digital Marketing Professional with 24 years of experience in strategic campaign execution and MarTech operations. Proven expertise in managing digital marketing technologies and platforms such as Marketo, Eloqua, and Salesforce to enhance brand awareness and drive revenue growth for B2B and B2C sectors. Seeking Senior Digital Marketing Professional role to leverage skills in SEO, email marketing, and digital asset management. WORK EXPERIENCE

Tag & Sword Atlanta, GA

Digital Marketing Consultant and Content Developer May 2008 - Present

• Design, develop, and deploy email marketing and nurture campaigns using Marketo, Eloqua, and Salesforce.

• Integrate data into Salesforce applications and perform basic administration, including de-duping and cleanup procedures.

• Provide business consulting and strategic assessments to enhance revenue and brand awareness for B2B and B2C businesses.

• Create and manage innovative marketing and advertising strategies, encompassing social media marketing, digital asset management, and search engine marketing/optimization.

• Direct project implementation teams, manage third-party vendors, and maintain communication with stakeholders across various levels.

BioAgilytix Durham, NC

Digital Marketing and Operations Manager May 2023 - Feb 2024

• Developed and implemented industry-leading solutions that integrated technology stack tools, enhancing data quality and streamlining processes for improved analytics.

• Managed website maintenance and project execution, focusing on optimizing conversion rates through effective MarTech operations and automation strategies.

• Collaborated with internal teams and external vendors to guide best practice implementation for campaign launches across multiple marketing channels.

• Designed and measured digital marketing campaigns, providing comprehensive reporting on performance across websites, email, CRM, SEO, and other platforms.

Paya, Inc. Atlanta, GA

Sr. Manager, Marketing Operations and Technology Jul 2021 - Feb 2023

• Managed web properties and maintained marketing technologies to support digital asset management and integrated marketing efforts.

• Integrated platforms including HubSpot, Marketo, and Salesforce Marketing Cloud to enhance MarTech operations and automation.

• Executed campaigns with a focus on content strategy, information architecture, and KPI reporting, while providing administrative oversight through marketing technology stacks.

• Collaborated with various teams to design, develop, launch, and measure campaigns, ensuring adherence to digital marketing best practices.

Ellucian Reston, VA

Marketing Automation Manager Nov 2020 - May 2021

• Executed B2B and B2C email campaigns utilizing platforms such as Eloqua, Marketo, and Salesforce, contributing to the enhancement of MarTech operations.

• Developed and optimized digital asset management systems, including technical documentation and project workflows, ensuring effective campaign execution and resource allocation.

• Collaborated with stakeholders to evaluate marketing stack, implement strategic recommendations, and conduct A/B testing to improve lead scoring and segmentation. PayPal, Inc. Omaha, NE

Marketing Automation Manager Sep 2018 - Feb 2020

• Executed high-priority B2B and B2C marketing campaigns for Mid-Market, Small Business, and Telesales units across the Americas, utilizing Marketo and Eloqua to enhance demand generation and engagement strategies.

• Led the migration from Marketo to Eloqua, ensuring seamless integration and data flow with Salesforce, while developing and testing marketing campaign logic, lead data flows, emails, landing pages, and web forms.

• Collaborated with stakeholders to optimize engagement strategies, and maintained comprehensive technical documentation, including campaign analytics, project plans, and training materials. GSMA LTD. Atlanta, GA

Digital Marketing Channel Manager May 2014 - Jan 2017

• Developed and managed comprehensive digital marketing campaigns, utilizing Eloqua and Salesforce, resulting in a 25% increase in event attendance and a 28% rise in social media referrals.

• Enhanced CRM system integration and data visibility, leading to improved marketing analytics and reporting capabilities for better tracking of program effectiveness.

• Spearheaded initiatives to optimize site load times and SEM/SEO strategies, ensuring improved user experience across desktop and mobile platforms through third-party tool integration. Digital Media Specialist Jul 2011 - May 2014

• Developed and maintained event websites, collaborating with internal stakeholders and industry members to align with company objectives.

• Boosted website traffic by over 65% through the integration of social media, emails, web forms, landing pages, and live streaming.

• Collaborated with an international team to launch a multilingual website for users in China, enhancing global reach.

Web Developer Oct 2010 - Jul 2011

• Designed, developed, and maintained a variety of external and internal websites, incorporating graphics, multimedia, and other visual elements for enhanced user experience.

• Analyzed website and social media metrics, sharing insights with stakeholders to refine digital strategies, including search engine marketing and optimization (SEM/SEO). T-Systems North America Rochester Hills, MI

Marketing Team Lead Jan 2006 - May 2008

• Led the development and management of regional marketing strategies, aligning with analytics-driven business objectives, while overseeing content creation for product launches, RFI/RFP responses, and partner marketing initiatives. Managed digital asset management and social network marketing, optimizing search engine marketing efforts.

• Directed budgeting, staffing, and vendor relations to streamline departmental costs and enhance operational efficiency, while designing and developing comprehensive web, print, and multimedia solutions to support marketing initiatives.

Gedas USA, Inc. Rochester Hills, MI

Creative Design Manager May 2004 - Jan 2006

• Managed comprehensive marketing projects encompassing vendor, program, quality, communications, cost, procurement, digital asset, and risk/issue management, while also designing and developing a wide range of corporate branding and marketing materials such as graphics, data sheets, and event materials.

• Coordinated and developed direct/email marketing initiatives and managed the regional website, leading to recognition with the 2005-2006 Employee Performance Award. Young & Rubicam Dearborn, MI

Art Director May 2002 - Oct 2004

• Managed the design and development of comprehensive advertising and branding campaigns, collaborating on brand, product launch, lead generation, and interactive projects, including websites and multimedia content.

• Assisted in the conceptualization and rollout of notable campaigns, such as Lincoln’s “Travel Well” and Mercury’s

“New Doors Opened,” contributing to their successful execution and brand impact. Light Management Group, Inc. Norcross, GA

Marketing Coordinator Dec 2000 - May 2002

• Developed and implemented a regional marketing strategy, including the creation of web, print, graphic, and multimedia materials such as websites, press releases, newsletters, and tradeshow materials.

• Managed project plans and budgets, assuming responsibility for financial outcomes, and oversaw external vendor relationships, resulting in a successful international product rollout. EDUCATION

Eastern Michigan University

Bachelor of Arts, Business Administration

Ypsilanti, MI

1999

CERTIFICATIONS

Digital Marketing Strategy Professional, iMarketer of London 2025 Eloqua Certified 2016

Agile Project Management Certification (PMI-ACP), Udemy currently enrolled Adobe Photoshop Certified Expert 2002

SKILLS

Html5 • CSS • JavaScript • jQuery • SaSS • ActionScript • Rest Api • Soap • PHP • Pardot • Marketo • HubSpot • Eloqua

• SalesForce Marketing Cloud • Digital Asset Management (DAM) • Adobe EM and CC Master Suite • Photoshop

• Dreamweaver • Premiere • AfterEffects • InDesign • Illustrator • Canva • Contentful • SAS Business Intelligence • 6Sense • Braze • Moz • iWork • SharePoint • Kanban • Asana • Smartsheet • Jira • Wrike • Basecamp • RoboHead • Monday • Google Analytics • Exact Target • MailChimp • Taxi for Email • Email on Acid • Litmus • WordPress • TeamSite • Liferay • Joomla • Drupal • Microsoft Dynamic 365

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