Product Leader 17+ Years of Driving Innovation & Growth A passionate a

WEN GIWA-OSAGIE *************@*****.*** LinkedIn® Profile 732-***-****

CAREER SUMMARY

Visionary Executive Product Leader 17+ Years of Driving Innovation & Growth A passionate and results-oriented leader with over 17 years of experience spearheading all aspects of the product life cycle across IT and non-IT domains. Proven ability to translate business goals into winning product strategies, fostering high-performing cross-functional teams, and delivering solutions that delight customers and propel business success. Expertise in leveraging data analytics to drive strategic decision-making and achieve significant growth across diverse metrics, including revenue, user engagement, and cost reduction. AREAS OF EXPERTISE

● Strategic Thinking & Visionary Leadership

● Data-Driven Decision Making

● Financial Acumen & Growth Strategy

● Cross-Functional Team Leadership

● Customer-Centric Product Design

● Communication & Stakeholder Management

ACCOMPLISHMENTS

● Increased annual sales revenue by 10x (2019) through a data-driven marketing strategy.

● Led cross-functional teams (engineering, marketing, sales) to deliver 45% more product features than the previous year, exceeding product roadmap goals.

● Increased customer lifetime value by 57% by implementing a social media engagement strategy based on customer insights.

● Streamlined financial reporting processes, saving over 200 hours annually and reducing costs by 15%.

● Partnered with executives and sales teams to continuously refine roadmaps and go-to-market plans, resulting in a 45% increase in product features year-over-year. EXPERIENCE

WENMEDICS INC, Redbank, NJ

10/2019 – Present

Supply Chain, Consumer goods, E-commerce, ESG

Head of Product,

Facilitates a rich user experience for the Firm's customers while overseeing all aspects of the product life cycle.

● Continuously refine product roadmaps and go-to-market plans in collaboration with executives and sales teams to maximize product impact.

● Boosted click-through rate on digital ads by 3% by optimizing campaigns, improving conversion rates by 15%.

● Increased customer lifetime value by 57% by implementing a social media engagement strategy based on customer insights.

● Partnered with executives and sales teams to continuously refine roadmaps and go-to-market plans, resulting in a 45% increase in product features year-over-year. MULLEN LOWE PROFERO

11/2018 – 09/2019

E-commerce, Real Estate, Retail, Healthcare, NonForProfit HealthCare Plans, Manufacturer Senior Product Manager –Consultant

Serves as the Firm's product manager and is responsible for creating and delivering products for clients..

● Delivered high-converting CMS (Adobe AEM) websites and digital products with a user adoption rate exceeding 90%, ensuring strong product-market fit.

● Fostered cross-functional synergy by closely collaborating with diverse stakeholders (brand teams, account executives, UX designers) to deliver successful CMS and mobile app products, resulting in a 27% increase in project efficiency.

● Introduced Agile product management best practices, which increased team efficiency by 35%.

● Successfully managed client expectations and communicated project updates consistently, ensuring alignment and buy-in from all stakeholders.

VSI TECHNOLOGY

04/2015 – 11/2018

Saas, Cloud, Automotive, Technology, Ecommerce, Media & Entertainment, Lead Product Manager

Drove development of VSI digital and SaaS product initiatives and supervised a team of product managers

● Reduced customer churn rate by 20% by implementing a new product feature based on user research, resulting in a significant increase in customer retention.

● A/B tested different pricing models, ultimately increasing average revenue per user (ARPU) by 12%.

● Conducted user interviews and analyzed user behavior data to identify key pain points, informing the development of a new product feature that increased user satisfaction by 80%.

● Successfully secured executive buy-in for a new product initiative by presenting a data-driven product roadmap and clear ROI projections.

E*TRADE Financial

10/2010 – 04/2015

Online Brokerage, Financial Services

Senior Product Manager

Served as the product lead for E*TRADE Research, Quotes, News, and Charts, overseeing the development and enhancement of key product offerings.

● Spearheaded the development of a new mobile trading platform, resulting in a 25% increase in daily active users within the first quarter of launch.

● Managed a cross-functional team of developers, designers, and marketing specialists to launch a new brokerage account type, achieving a 17% increase in new account signups within 6 months.

● Analyzed market trends and identified an opportunity for a new investment product. Championed its development and launch, leading to a 10% increase in total assets under management (AUM) within one year.

● Successfully secured executive buy-in for a major product redesign by presenting user research data and potential ROI projections.

ADDITIONAL EXPERIENCE

Senior Business Analyst - Time Inc (2009 - 2010)

Requirements Manager - LexisNexis (2009 -2009)

E-commerce Business Analyst/Project Manager - Express Script ( Formerly Medco ) (2008-2009) Business Analyst/Project Manager - EMI Music Publishing (2006-2007) Web Project Manager - Oticon Inc (2002 - 2005)

ASP.net developer - Oticon Inc (2001-2002)

BLOCKCHAIN PROJECT

● Developed a blockchain solution utilized by over 5,000 schools in West Africa, improving security and access to educational resources for over 1 million students.

● Co-created a blockchain-based record system for issuing digital birth and death certificates in Ivory Coast and Togo, which enhanced record accuracy by 25% and increased public access by 70%.

● Ensured 100% accurate authentication of document issuers through digital signatures and minimized record alteration risks by 80% using cryptographic hash validation in a blockchain system. EXPERIENCE WITH

Product Vision, Market Analysis, Roadmap, Innovation, Business Acumen, Agile, Cross-Functional Teams, Stakeholders, Prioritization, Process Improvement, Product Analytics, A/B Testing, User Research, ROI, UX Design, User Journey Mapping, VOC Analysis, Product Iteration, Communication, Negotiation, Go-to-Market Strategy, Financial Modeling, Project Management, Jira, Trello, Monday.com, Hotjar, Google Analytics, Figma, InVision, Tableau, Power BI, Bugzilla, Similarweb, SEMrush

EDUCATION

Bachelor of Science in Information Technology,

Capella University, Minneapolis MN

Additional Professional Development

Agile Project Management; Agile Delivery - (Cert.#UC-S4CPKLC0) - Udemy (2019) Six Sigma Green Belt (2007)

MCAD.net (Cert. #101637555) – Microsoft (2002)

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