Product Marketing Go-To-Market

FREMONT, US, ***** • *********@*****.*** • 858-***-****

PARTHA THIRUMALAI

Senior Product Marketing & Product Management Professional PROFESSIONAL SUMMARY

Seasoned product marketing and product management leader with over 25 years of experience in strategic marketing execution, go-to-market planning, and cross-functional leadership. Proven track record in driving market expansion, brand visibility, and revenue growth across consumer electronics, semiconductor, embedded systems, and SaaS industries. Adept at translating highly technical products into compelling value propositions that resonate with diverse audiences. Go-to-Market Strategy: Expertise in developing and executing GTM strategies tailored to complex B2B buying cycles, enhancing product visibility and adoption.

Technical Storytelling: Skilled at crafting engaging content and thought leadership materials to communicate the value of complex hardware and SaaS solutions in emerging technology sectors. Digital & Content Strategy: Experienced in spearheading digital marketing initiatives, including paid and organic campaigns, content development, and website management.

Market & Competitive Research: Strong ability to analyze industry trends, perform market sizing evaluations, and formulate data-driven marketing strategies to support business growth. Event & Trade Show Strategy: Experienced in identifying high-impact events, orchestrating trade show participation, and developing compelling presentations to showcase innovation. Partnership & Account-Based Marketing (ABM): History of leveraging strategic partnerships and ABM techniques to engage enterprise customers effectively, driving lead conversion and revenue growth. EMPLOYMENT HISTORY

FREELANCE PRODUCT MARKETING STRATEGIC MANAGER 2023 - Present Kriyaa Fremont, CA

• Develop strategic go-to-market plans to improve lead generation and customer engagement.

• Create high-impact content tailored to multiple digital and physical distribution channels.

• Optimize marketing technologies and content workflows to maximize campaign efficiency. SENIOR DIRECTOR OF PRODUCT MARKETING, AI-BASED SAAS SOLUTIONS 2022 - 2023 Palladyne AI (Formerly Sarcos Technology) Fremont, CA

• Led end-to-end product marketing for AI-powered robotics and automation solutions, defining personas, value propositions, and messaging strategies for B2B enterprise clients.

• Spearheaded competitive analysis, TAM/SOM studies, and market segmentation to prioritize growth opportunities.

• Created and implemented thought leadership content, including white papers, case studies, and webinars, to establish credibility in AI and robotics markets.

• Developed sales enablement strategies, providing pitch decks, competitive battle cards, and product briefs to drive engagement and customer acquisition.

• Managed digital and account-based marketing initiatives to generate demand and optimize lead conversion.

• Achieved $40M+ in revenue growth (~90% YoY) through strategic design wins across multiple verticals. LEAD PRODUCT MARKETING MANAGER, META BUSINESS SUITE 2021 - 2022 Meta Menlo Park, CA

• Developed competitive analysis and product positioning for Meta Business Suite’s omnichannel digital marketing automation expansion.

• Collaborated cross-functionally with data science and product management teams to refine strategic market entry points.

• Created customer personas and content tailored to SMBs and enterprises for an improved user engagement experience. SENIOR PRODUCT MARKETING CONSULTANT 2020 - 2021

Aventi Group Fremont, CA

• Designed GTM strategies, buyer personas, segmentation, and value propositions for B2B SaaS and services firms, focusing on developer personas with ISVs for Public API with API Management and Out-of-the-Box (OOTB) cloud integrations services

• Conducted industry research, market assessments, and competitive analysis to drive strategic roadmaps.

• Delivered content marketing assets to elevate brand presence, including blogs, case studies, and white papers. DIRECTOR OF GROWTH MARKETING, AUTOMOTIVE HARDWARE & SOFTWARE SOLUTIONS

2019 - 2020

Silicon Mobility Oakland, CA

• Led outbound marketing strategy, product positioning, and strategic messaging for B2B automotive solutions.

• Oversaw content creation, including thought leadership materials and sales enablement assets.

• Drove business development efforts engaging with OEMs, Tier 1 suppliers, and key channel partners. DIRECTOR OF PRODUCT MARKETING, CYBERSECURITY & ENDPOINT SECURITY SOLUTIONS

2018 - 2019

Rambus Inc. San Francisco, CA

• Established and launched new service-based business targeting cybersecurity and endpoint protection solutions.

• Developed comprehensive GTM strategies, pricing models, and competitive analyses to penetrate new markets.

• Grew Rambus Secure division’s market share by 5% within highly fragmented cybersecurity industry. SENIOR PRODUCT MARKETING MANAGER, CYBERSECURITY & ANTI- COUNTERFEIT SOLUTIONS

2015 - 2019

NXP Semiconductors San Jose, CA

• Led the development and launch of the world’s first Secure USB Type-C Complete Solution, generating over $10M in revenue.

• Owned product messaging, positioning, and content marketing for security-focused B2B hardware solutions. SENIOR PRODUCT MANAGER, SILICON ENGINEERING GROUP 2008 - 2016 Apple Cupertino, CA

• Spearheaded product management operations, defining product roadmaps and coordinating cross-functional collaborations.

• Led innovation efforts in mobile devices, improving in-house IP development processes. SENIOR TECHNICAL MANAGER, MICROPROCESSOR DIVISION

AMD

• Directed verification and program execution for next-generation microprocessors, aligning product strategies with marketing initiatives.

PRINCIPAL ENGINEER & TECHNICAL MARKETING

Intel

• Championed technical marketing strategy for Intel’s Centrino Platform, influencing product positioning and accelerating market penetration.

EDUCATION

MASTER OF SCIENCE IN ELECTRICAL ENGINEERING (MSEE) San Jose State University San Jose, US

EXECUTIVE MASTER OF BUSINESS ADMINISTRATION (EMBA) University of Southern California (USC) Los Angeles, US LINKS

Portfolio: parthasai.wixsite.com, LinkedIn: www.linkedin.com. SKILLS & EXPERTISE

Go-to-Market Strategy & Execution

Technical Product Marketing & Storytelling

Competitive & Market Landscape Analysis

Digital Marketing Strategies (SEO, SEM, ABM, Content Marketing) Product Positioning & Messaging

Customer Segmentation & Buyer Personas

Event & Trade Show Marketing

Sales Enablement & Thought Leadership Development

Cross-Functional Team Leadership & Stakeholder Engagement Data-Driven Decision Making & Analytics

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