Enterprise Director of Data and Analytics

Gregory Mabrito

Enterprise Director of Data and Analytics

San Antonio, Texas • +1-210-***-**** • ****.*******@*****.*** • linkedin.com/in/gregmabrito/ WORK EXPERIENCE

Slickdeals LLC, San Mateo, CA and Las Vegas, NV 02/2020 – Present Social Deal Platform with over 12M community users sharing the best deals on the Internet. 200+ employees and $40M+ annual revenue.

Enterprise Director of Data and Analytics

Strategic Leadership, Data Platform Eng, Data Eng, Business Intelligence Modernization, Advanced Analytics

● Centralized Dashboard for Automation and Reporting Efficiency: Spearheaded the creation of a centralized analytics dashboard that eliminated 80% of manual reporting efforts, allowing teams to redirect focus toward strategic decision-making and actionable insights.

● Email Marketing and Google Ads Optimization: Iteratively refined email and search marketing tactics utilizing A/B testing results from previous campaigns which led to consistent weekly increases of approximately hundreds of thousands opened emails per week and mobile installs across targeted segments.

● Transition from Third-Party Analytics to First-Party Data for Unified Insights: Replaced Google Analytics and other third-party analytics tools with an integrated, first-party data approach, establishing a Single Source of Truth. This transition empowered the organization to gain more accurate, privacy-compliant, and actionable insights directly from customer interactions, improving data quality and consistency across teams.

● Development of a Data-Driven Customer Segmentation Model: Designed and implemented an advanced customer segmentation model using clustering algorithms to analyze customer behavior. This model successfully identified over 2 million customers with shared characteristics and nuanced responses to varied marketing campaigns. By tailoring marketing efforts to these distinct segments, the organization saw a measurable increase in campaign effectiveness and customer engagement.

● End-to-End Data Ecosystem Leadership: Directed the strategic vision and execution for the entire data ecosystem, encompassing data engineering, data science, analytics, and reporting. Oversaw the transformation of legacy systems into modern, cloud-based solutions that deliver actionable insights and drive business value which enables rapid distributed insights across the organization.

● Self-Service Analytics and Modern BI Platforms: Designed and implemented a self-service data architecture leveraging Snowflake, Databricks, AtScale, Tableau, Looker, Excel, and AI powered Analytics. This initiative democratized data access, empowering business users to make data-driven decisions without requiring deep technical expertise.

● Horizontal Data Solutions Support: Led a cross-functional Data Solutions Team to address analytical needs and solve business challenges across departments, including Sales and BD, Marketing, Finance and Accounting, Product Development, Chief Executives, and Investor Goldman Sachs. Built a shared service semantic layer to ensure consistent and accurate reporting across all domains.

● Data Literacy and Organizational Enablement: Established “SlickData University” to enhance data literacy, enabling employees across the organization to utilize data effectively. Championed a common language for data and business semantics to foster better collaboration and smarter decision-making.

● Agile Leadership and Key Results: Transitioned the legacy BI team into an agile, software-driven organization by implementing quarterly Objectives and Key Results (OKRs). This shift ensured alignment of team deliverables with strategic business goals while fostering a culture of innovation and continuous improvement with two week delivery. .

● Modern Data Platform Engineering: Spearheaded the development and migration to a modern cloud-based data platform in AWS, including an event-driven architecture that enables real-time data ingestion and unified data lake analytics. Optimized data infrastructure with cold, warm, and hot storage tiers to balance performance and cost while using the medallion architecture for pipelines.

● Advanced Analytics and Machine Learning: Hired and managed data scientists to develop machine learning models for user identity stitching and deal personalization. Delivered data solutions that increased revenue, enhanced customer engagement across products, and greater lifetime value.

● Scalable Team Growth: Grew the data engineering team from two to nine Data Solutions professionals, providing mentorship and fostering technical talent. Built an environment that supports innovation and collaboration while meeting the growing demands of the business using modern infrastructure..

● Cost Management and Optimization: Developed and implemented strategies for budgeting and cost control across on-premise and cloud data solutions. Built cost dashboards to track expenses and ensured efficient utilization of resources.

● Recognized Thought Leadership: Published articles, contributed to industry blogs, and delivered keynote speeches at major events on topics like semantic layers, self-service analytics, and data-driven decision-making.

HeartSync LLP, San Antonio, TX 06/2015 – 04/2022

A cutting-edge biometrics technology company specializing in streamlining event detection and providing advanced location-based analytics. We leverage sophisticated biometric systems, such as behavioral biometrics, to deliver real-time, actionable insights.

Chief Technology Officer

● Led the development of the technology strategy at HeartSync, aligning technical initiatives with business goals to drive growth and innovation.

● Selected technology stacks and designed scalable, robust cloud infrastructure to ensure high availability and security.

● Fostered a culture of continuous innovation and integrated data-driven solutions to enhance customer experiences.

● Scaled the engineering team and implemented agile methodologies to improve operational efficiency and accelerate time-to-market.

● Automated emergency push notifications and real-time responder location tracking, improving safety and responsiveness.

● Designed solutions to enhance security, increase operational efficiency, and enable smarter decision-making through precise event tracking and location-based analytics.

● Ensured high standards of safety and compliance, utilizing AI-powered analytics to unlock the potential of business data.

● Focused on seamless integration into existing systems to optimize workflows and improve customer engagement.

H-E-B, San Antonio, TX 08/2004 – 02/2020

Texas and Mexico based Grocery Retailer with over 10M customers and 110k employees. Data Engineering and Infrastructure Manager 08/2018 – 02/2020

● Data Platform Modernization: Defined and executed a unified analytical data lake strategy, incorporating elastic scalability, real-time event processing, and consumption layers for advanced analytics.

● API Layer Design: Developed scalable API layers leveraging ElasticSearch to streamline data accessibility for applications and analytics users.

● Hybrid Cloud Solutions: Implemented Kubernetes-enabled architectures to support analytical applications, seamlessly integrating cloud and on-premise environments.

● Leadership and Collaboration: Directed a team of 15 on-site and remote engineers and analytic engineers to deliver scalable data solutions aligned with digital transformation goals. Big Data Manager 01/2016 – 08/2018

● Big Data Platform Management: Engineered and managed a Cloudera Hadoop cluster with 185 worker nodes and over 1PB of data, supporting 375+ data science and analytics jobs.

● Personalization Strategies: Replaced Teradata systems with machine learning-driven personalization models, improving customer engagement through tailored recommendations and offers.

● Advanced Supply Chain Analytics: Delivered solutions for promotional forecasting, out-of-stock inference, and trending item analysis to enhance supply chain efficiency.

● Leadership in Data Engineering: Led a team of 7 engineers to implement advanced data solutions, driving innovation and operational excellence across the organization. Complex Event Processing Architect 11/2014 – 01/2016

● Unified Data Lake Strategy: Designed and implemented a scalable analytical data lake, enabling elastic scalability, real-time event processing, and efficient data consumption for data science and analytics teams.

● Cloud and On-Premise Integration: Established hybrid cloud solutions to support analytical workloads, leveraging Kubernetes for application enablement and ElasticSearch for API consumption.

● Team Leadership and Collaboration: Managed and coordinated a team of 15 remote and on-site partners, delivering complex data solutions and advancing the organization’s digital transformation strategy.

● Innovation in Data Engineering: Executed advanced strategies for transient workloads, event-driven architectures, and API layer design to enhance data accessibility and analytics performance. Information Architect 03/2011 – 11/2014

● Complex Event Processing Architecture: Led the implementation of TIBCO ActiveSpaces and BusinessEvents to establish an in-memory data grid and real-time event processing framework, enabling actionable insights.

● Real-Time Analytics Systems: Designed and deployed real-time offer and rewards systems for retail customers, providing immediate insights into POS data and enhancing customer engagement.

● Database Performance Optimization: Migrated high-volume workloads from Teradata to in-memory grids, significantly reducing database strain and improving overall system efficiency.

● Big Data and Streaming Platforms: Set up Cloudera Hadoop clusters for data ingestion, facilitating scalable analytics and creating a unified data lake for organization-wide reporting.

● Leadership and Innovation: Managed cross-functional teams to deliver cutting-edge data solutions, driving collaboration and fostering a culture of innovation within the organization. Lead Integration Engineer 06/2006 – 03/2011

● Data Integration Leadership: Pioneered the deployment of a scalable, in-memory data grid using TIBCO ActiveSpaces and BusinessEvents, enabling real-time insights and event-driven architectures.

● Innovative Real-Time Systems: Developed a real-time offer and reward system integrated with POS data, delivering customer rewards and enhancing transactional insights.

● Database Optimization: Offloaded heavy transactional workloads from Teradata to in-memory systems, significantly improving database performance and scalability.

● Big Data Platform Engineering: Led the setup and configuration of a Cloudera Hadoop cluster for data ingestion into a unified Data Lake, streamlining analytics and reporting.

● Team Leadership: Managed cross-functional teams to deliver complex data solutions, fostering collaboration and innovation in a high-performance environment. Senior Integration Engineer 08/2004 – 06/2006

● System Design and Implementation: Led the development and implementation of a self-service integration domain, enabling seamless communication between store-level applications without reliance on centralized data centers.

● Advanced Monitoring Solutions: Designed custom TIBCO Hawk rulebases and MQ MicroAgent for real-time monitoring, auto-recovery, and self-healing capabilities, reducing manual intervention and improving system uptime.

● High-Performance Integration: Developed a near real-time POS integration system supporting up to 150,000 messages per minute, driving insights for business intelligence and replenishment systems.

● Automation and Efficiency: Automated TIBCO configuration, deployment processes, and monitoring, streamlining integration workflows and reducing operational overhead.

● Technical Expertise: Delivered custom solutions for cross-platform messaging systems, including topics, queues, and integration of legacy systems with event-based architectures. USAA, San Antonio, TX 06/2001 – 08/2004

Financial services company with over 13M customers that offers banking, insurance, investing, and advice services to members of the military, veterans, and their families IT Systems Engineer

● WebSphere MQ SME: Administered and developed WebSphere MQ Integrator, managing 24/7 real-time data flows and clustered production brokers for critical Oracle database updates.

● Automation and Recovery: Designed automated scripts for MQ configurations and disaster recovery, ensuring rapid recovery and standardization for 140+ queue managers.

● Custom Development: Developed MQ utilities and monitoring tools for enhanced operational flexibility, including real-time queue and capacity planning solutions.

● Clustering and Optimization: Engineered MQ clustering and failover solutions, optimizing workload balancing and Quality of Service (QoS) configurations.

● Cross-Platform Integration: Designed and managed MQ configurations across NT, UNIX, and zOS, integrating legacy systems with modern architectures.

● Monitoring and Reporting: Built monitoring systems with tools like Qpasa and PWMQ, delivering real-time reporting and performance management.

Network and PC Manager Texas A&M University, Corpus Christi, TX 10/1999 – 05/2001 Software Development Intern, SwRI, San Antonio, TX 05/1999 – 09/1999 EDUCATION

Texas A&M University Corpus Christi 05/2001

Bachelors of Science — Computer Science

Business Administration — Minor

DATA and INFRASTRUCTURE SKILLS

Hard Skills: Reporting and Visualization (Advanced), Predictive Modeling (Experienced), Analytics Consulting, Data Warehousing, Data Lakes, Cloud Data Warehousing, Data Lakehouse, Techniques: Customer Insights, Data-Driven Decision Making, Data Visualization, Big Data, Fast Data, Enterprise Data Integration, Enterprise Data Management, Data Quality and Integrity, Data Governance, Data Maturity Models, Event Driven Architecture, Semantic Layers, Single Source of Truth, Analytics Flywheel, Architectures of Scale, and Vendor Management, Metadata Management Solutions.

Data Engineering Techniques: AWS Data Lake Architecture, Azure Data Lakes, Cloudera Hadoop Management, Snowflake Implementation Strategies, Databricks Medallion Architecture Business Intelligence Frameworks: Tableau, Excel, Power BI, ThoughtSpot, Looker, Domo, TIBCO Spotfire Reporting Solutions: Looker Data Exploration Techniques, AtScale Semantic Layer Cloud Technologies: Kubernetes for Data Applications Integration, Hybrid Cloud Infrastructure Design<br> Advanced Analytical Methods: Machine Learning for Customer Insights Generation, Customer Segmentation Algorithms Development

Thought Leadership & Professional Contributions

• Published Articles & Blogs: Contributed expert insights on topics such as semantic layers, modern BI strategies, and data-driven decision-making through guest columns, blogs, and publications.

• AtScale Blog Post: “Accelerating Data-Driven Decisions at Scale”

• Retail IT Insights Guest Column: “Using a Semantic Layer to Make Smarter Data-Driven Decisions”

• Webinars & Speaking Engagements:

• AtScale Webinar: Presented deployment strategies for email marketing in a session showcasing the implementation of semantic layers for business transformation. Watch here

• Semantic Layer Summit (2022): Delivered the keynote closing speech, emphasizing practical applications and best practices for semantic layers in enterprise data ecosystems. More Info

• Semantic Layer Summit (2023): Shared frontline experiences with implementing semantic layers in large-scale organizations. Agenda

• E-Book Publication: Authored “How to Lead Data-Driven Practices at Scale: Volume 1”, providing actionable frameworks for integrating data-driven strategies in enterprise environments (released February 2022).

TECH SKILLS

Languages C, C++, Java, PL/SQL, PERL, Ada, Assembly, Basic, VB, COBOL, Fortran, Pascal, Unix Shell Scripting, JCL, WSH, XML, HTML, XSLT, Spark, R, Python

J2EE Technologies Core Java, JSP, SERVLETS, EJB 3.0, LDAP, JAXP (DOM and SAX), JDBC, JNI, JMS, JNDI, Java Beans, JUNIT, SOA Architecture, Web Services, SOAP, REST, AXIS, Metro

Middleware TIBCO Active Enterprise Suite - TIBCO Rendezvous 8.x, TIBCO EMS 5.x, TIBCO Business Works 5.x, TIBCO Business Events 5.x, TIBCO Designer 5.x, TIBCO File Adapter 5.x, TIBCO ADB Adapter 6.x,

TIBCO Hawk 4.x, TIBCO Administrator 5.x, TIBCO SmartMapper 5.x, Business Studio 3.x, IBM WebSphere MQ, IBM WebSphere MQ Integrator. Business Events 5.X. TIBCO ActiveSpaces. Layer 7 Secure Span Gateway, Layer 7 Mobile Access Gateway. Apache Kafka, NATS Database

Technologies

Oracle, Teradata, MS-SQL Server, MS-SQL Server Analysis Studio, MySQL, MS-Access, Cloudera

Hadoop, HBASE, Hive, HDFS, DBFS, Databricks, AtScale, Presto, Kyvos, Apache Kylin, Actian, Impala, Redshift, Azure Data Warehouse, Snowflake Data Science

Technologies

Cloudera Data Science Workbook, RStudio Pro, Shiny Pro, RStudio Connect, Jupiter, Zeplin, H2O Sparkling Water

Web Technologies XML, SAX, DOM, HTML, DHTML, AJAX, JavaScript, HTTP, FTP, SMTP, TCP/IP, SOAP

B2B Technologies Axway Cyclone, GXS, TIBCO Business Connect, SOAP, AS2, EDIX12, FTP, SFTP, SCP, and MFT systems

Web & App servers IBM WebSphere, Bea WebLogic, JBoss, Tomcat, Glassfish & Apache HTTP Design Techniques Design Patterns (J2EE Design Patterns), Enterprise Integration Patterns IDE Eclipse, WSAD, Net Beans, Business Studio, TIBCO Designer, IntelliJ Operating Systems z/OS, Solaris, AIX, Linux, Knoppix, Mac OS X, Windows 3.x/95/98/NT/2000/XP/Vista/7/8, and DOS

Container

Technologies

Docker and Kubernetes, Microservice architectures

Cloud Technologies MS Azure, Google Cloud (GCP), Amazon Web Services (AWS) Airflow, Databricks, Kinesis, Kafka, Fargate, Snowflake, Redshift, EC2, Jenkins, Github, Docker, DataDog, ElasticSearch, Athena, S3, Glue, Terraform, Cloud Formation, Datalake technologies

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