Social Media Content Creation

Shamayita Chatterjee

+44-075******** +91-912******* *********************@*****.***

St. Mary’s College Durham University DH1 3LR

Personal statement

English (Hons.) graduate (first class, distinction) with experience in teaching, content writing, content creation, and advertisement. Current Postgraduate student of English Literary Studies at Durham University, passionate about leveraging language and storytelling to drive student engagement and awareness. Proven track record of delivering high-quality articles, blogs, and social media content to target diverse audiences. Organised worker with strong time management skill. Detail oriented and able to learn tasks effectively.

Work Experience

Postgraduate Student Ambassador, Durham University

Durham November 2024 – present

Educated prospective students about course features, benefits, and interest through effective communication techniques.

Represented and promoted the university at various events, student fairs, and open days.

Collaborated with the team to develop creative strategies to increase the university’s social media presence.

Student Volunteer Intern (Teaching), Calcutta Blind School

Kolkata August 2023 (1 month)

●Developed and implemented educational project work tailored to visually challenged students in Class XI.

●Contributed to enhancing student engagement and learning through specialised instructional methods.

Content Writer, Bihanga (Package Tour Organiser and Consultant)

Kolkata 2020 - Present (4 years 2 months)

●Created both physical and digital marketing materials, including e-leaflets and tour planners, for enhanced customer engagement.

●Designed creative advertisements that boosted the company’s profile and reach by 10%.

●Managed social media accounts and developed content focused on travel itineraries, contributing to the company’s online presence and customer engagement.

Campus Ambassador, My Captain

Virtual Internship July 2022 - August 2022 (1 month)

●Promoted the organisation within the campus community through strategic management of social media channels.

●Facilitated brand growth by increasing student engagement and expanding the company’s reach across the campus.

Content Creator, Team Leader, Viral Fission

Virtual Internship March 2022 - November 2022 (8 months)

●Led a team in executing campaigns, fostering collaboration and effective communication among members.

●Developed content for company projects, strengthening brand campaigns.

●Worked on campaigns with leading brands such as Snapchat, CaratLane, UNO, and Pulsar.

Education

Durham University

(2024-2025)

Master of Arts in English Studies

St. Xavier’s College (Autonomous), Kolkata (IN)

(2021- 2024)

Bachelor of Arts in English (Hons.)

First Class, Distinction

●Chief Editor for St. Xavier’s English Academy.

●Core Committee Member and content creator for St. Xavier’s College Fine Arts Society..

●Volunteer at ATHMIK, School for Special Children.

St. Anthony’s High School

(2008 - 2021)

Higher Secondary (Humanities), 2021

91.4%

Secondary Level, 2019

88%

Achievements & Interests

●Secured first position in state level Extempore and Youth Parliament Competition organised by Department of Parliamentary Affairs, Govt. of India.

●Recipient of West Bengal English Language Association Honorary Award for securing highest score in WBBSE Madhyamik (West Bengal Board of Secondary Education Examination).

●Granted the title of 'Ankan Ratnabhusan' from Suro Bharati College of Arts for Painting. Holder of an eight-year diploma in 'Painting' with specialisation in 'The Bengal School of Art'.

●Multiple poems and short stories published in anthologies like - 'Daydream', 'Winter' by the Writeorder Publication, 'Escape', 'Your Happy Place' by the Writer's Pocket publication and others.

●Published Paper: The Voice of the Self: A Study of the Mother Figure in Toni Morrison’s Beloved and Mahasweta Devi’s“Breast-Giver”

Languages

English, Bengali, Hindi

Skills

Time Management Effective Communication

MS-Office Creative Writing

Teaching Photography

Adobe Photoshop Canva

Report Writing Blogging

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