Digital Strategy Professional Specializing in Lifecycle Marketing
Resume:
ANTONIO SOSA
Los Angeles, CA ***** 310-***-**** ****************@*****.*** http://www.linkedin.com/in/antoniososa/ Executive Leadership Competencies:
Customer Relationship Marketing (CRM) • Direct-to-Consumer (DTC) • Product Marketing • Customer Lifecycle Marketing Multicultural Expertise • Brand Planning • Growth Marketing • CX Strategy Development • Strategic Planning • Content Strategy Work Experience:
DIGITAL MARKETING AND STRATEGY CONSULTANT Nov 2022 – Present S.E. STRATEGY GROUP Los Angeles, CA
• Spearhead growth marketing campaigns that maximize audience engagement and drive measurable impact.
• Craft data-driven DTC strategies, optimizing CRM activation and omnichannel personalization for conversion.
• Optimize automated B2C lifecycle marketing by mapping customer journeys, resolving friction points, and delivering hyper-personalized experiences.
• Accelerate brand growth through strategic positioning, high-impact content, and culturally resonant storytelling.
• Select Client Achievements:
o Music: Increased client acquisition and retention by 28% through a multichannel lifecycle strategy for a music licensing and SFX firm.
o Biotech: Boosted investor contributions by 25% and partnerships by 22% via a content strategy for a Stanford University bio-medicine accelerator.
o eCommerce: Secured $1.5M funding and exceeded goals by 40% with an investor pitch deck and go-to- market plan for a blockchain eCommerce platform.
o Legal: Drove 20% revenue growth for a forensic consulting firm by enhancing website engagement, boosting email conversions by 35%, and growing B2B client acquisition by 40%.
GROUP STRATEGY DIRECTOR, DIGITAL MARKETING Jul 2021 – Nov 2022 ACCENTURE SONG Los Angeles, CA
• Spearheaded CRM and omnichannel marketing initiatives to craft cohesive customer journeys, boosting audience engagement, brand loyalty, and revenue growth.
• Developed B2C/B2B lifecycle campaigns integrating UX enhancements, A/B testing, email, SMS/MMS, in-app messaging, content marketing, social activation, and direct mail.
• Partnered with cross-functional teams to execute go-to-market audits and competitive analyses, uncovering key insights, optimizing metrics, and applying best practices.
• Select Client Achievements:
o Retail: Led a CRM transformation for a headphone/speaker manufacturer, shifting to omnichannel eCommerce and optimizing onboarding, email design, and app messaging for early engagement growth. o Social Media: Directed a $100M recruitment campaign for a major social platform, increasing the African American and Latinx creator community by 40%.
o Healthcare: Created a content strategy for patient journey mapping at California’s leading cancer center, enhancing insights and improving HCAHPS survey scores. o Government: Increased COVID-19 booster adoption rates by 33% YOY in rural Ohio through SFMC-driven journey mapping.
Antonio Sosa Resume, Page 2
DIRECTOR OF STRATEGY Dec 2019 – Jun 2021
PUSH 22 Los Angeles, CA
• Led strategic initiatives for Pep Boys' multi-city growth campaign, increasing brand visibility and capturing a 31% boost in multicultural market share.
• Developed and executed a lifecycle journey mapping program, driving a 42% increase in website traffic and a 60% surge in social media engagement.
• Managed a bilingual (Spanish) COVID-19 reopening campaign across 1,100 U.S. and Puerto Rico locations, leveraging DRTV, radio, digital ads, social media, direct mail, and email to accelerate market recovery.
VP, DIGITAL MARKETING AND STRATEGY Jun 2018 – Oct 2019 CASTELLS & ASSOCIATES Los Angeles, CA
• Led strategy, research, analytics, and insights for the Charter Communications Spectrum account, delivering data- driven marketing solutions.
• Developed bilingual (Spanish) direct-to-consumer campaigns for Spectrum products, including MVPD, SVOD, OTT streaming, broadband, gigabit fiber, mobile, and small business services.
• Surpassed DRTV forecast goals by 30%, driving higher website visits, upsell conversions, and improved mail drop performance.
• Increased call volume by 27% through direct mail campaigns, raising GRR from 1% to 1.5%.
LEAD CONTENT BUSINESS DEVELOPMENT AND STRATEGY MANAGER (CONTRACTOR) Jul 2017 – May 2018 AT&T ENTERTAINMENT – DIGITAL MEDIA PRODUCTIONS El Segundo, CA
• Created a bilingual (Spanish) Gen Z-focused entertainment web experience on ATT.net, delivering culturally rich content and strengthening the bilingual digital ecosystem.
• Migrated 2M news portal visitors from an AT&T-Yahoo legacy platform, increasing ad revenue by 15% YOY (LYTD).
• Analyzed data from 25M AT&T wireless, satellite, and retail customers to develop buyer personas, enabling personalized audience engagement strategies.
• Collaborated with DirecTV to produce culturally resonant soccer content for the U.S. Hispanic market, driving audience engagement during the 2018 FIFA World Cup.
VP, DIGITAL MARKETING AND STRATEGY May 2015 – Jun 2017 CASTELLS & ASSOCIATES Los Angeles, CA
• Led the launch of Charter Communications Spectrum in the top 8 Hispanic DMAs post-TW Cable acquisition through bilingual (Spanish) DTC campaigns targeting multicultural audiences.
• Developed DRTV-based product differentiation strategies leveraging consumer and competitive insights, driving 29% YOY subscriber growth, a 28% increase in website traffic, and an 18% rise in call volume.
DIGITAL MARKETING AND STRATEGY CONSULTANT / PRINCIPAL Dec 2008 – Oct 2015 S.E. STRATEGY GROUP Los Angeles, CA
• Co-founded a boutique agency specializing in growth marketing, including SEO, brand positioning, Hispanic audience engagement, website and app development, and eBook authoring.
• Partnered with high-profile clients, including AEG, The Walt Disney Co., Time Warner Cable, Charter Communications, Sapient Digital, and Caps Universal Payroll (Cast & Crew). Education: BA Political Science and Economics, University of Detroit Detroit, MI Skills: Mac, PC, Google Analytics 4, Salesforce Marketing Cloud, Hubspot, Tableau, Wrike, Marketo, Slack Languages: Spanish (Fluent)
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