Public Relations Content Marketing
Resume:
LISA TAMAR CAPPELLONI
COMMUNICATIONS & BRAND LEADER
415-***-**** ********@*****.*** https://www.linkedin.com/in/lisacappelloni/ San Francisco Bay Area, CA SUMMARY
Results-driven brand communications expert, catalyzing brand growth and loyalty across diverse global markets. Proven track record of delivering compelling messages and strategies that resonate with audiences, driving brand awareness and revenue. Skilled at forging impactful relationships with media, peers, partners, and stakeholders to surpass departmental and enterprise objectives.
SKILLS
Internal & External Communications, Copywriting, Editing, Brand Management, Leadership, Campaign Planning & Execution, Influencer Management, Fundraising, B2B & B2C Content Marketing Strategy, Creative Direction & Storytelling, Media Relations
EXPERIENCE
COMMUNICATIONS CONSULTANT San Francisco, CA
Self-Employed (Clients Include: Vionic Shoes, Workbench Built, SC Montessori, Easton & Co Chocolate)
05/2023 - Present
Lead internal and external brand communication strategies and ensure consistent and effective messaging across all channels and customer touchpoints
Develop branded marketing content including press releases, site content, blogs, and social media posts, crafting compelling stories that highlight brand's mission, vision, and offerings Develop brand editorial guidelines, voice and tone style guides, naming presentations, and nuanced category positioning Manage public relations efforts, including collaboration with external agencies, media and influencers Create external communications for the Senior Leadership Teams, including brand books, pamphlets, catalogs, board presentations and media pitches
HEAD OF COMMUNICATIONS & PUBLIC RELATIONS Santa Cruz, CA Verve Coffee Roasters 09/2020 - 04/2023
Led integrated internal and external communications and acting as Editor-in-Chief, forming relationships with employees, shareholders, investors, media, brand partners and B2B partners to showcase brand story and build brand equity Directed the brand's content strategy and marketing content pillars in partnership with media influencers to amplify brand message
Executed go-to-market strategies for CPG product launches, boosting brand awareness, loyalty, and revenue Developed customer-facing content strategy to foster community, brand equity, and loyalty across B2C and B2B markets Led public relations strategy resulting in omni-channel brand growth and strategic partnerships Identified societal trends to build proactive and reactive public relations opportunities, engaging with reporters and developing content for Verve's communication channels Directed the strategy for philanthropic giving and partnerships that aligned with company values and drove employee engagement
EDITORIAL DIRECTOR San Francisco, CA
OneSkin Technologies (contract role) 01/2020 - 09/2020 Led the evolution of brand marketing strategy that balanced immediate KPI targets with company's long-term growth strategy
Developed and drove product and communication plans and strategies for launch of a Direct-to-Consumer longevity skincare product including development of company positioning and messaging Developed customer-facing communications and content strategy, acting as brand copywriter and designated Editor-in- Chief
CONTENT MARKETING MANAGER San Rafael, CA
Vionic Shoes 10/2017 - 09/2018
Developed brand and content marketing strategy for Vionic's global retail brand, utilizing industry research to design compelling content to targets across channels globally, including the global DTC Vionic digital brand and B2B markets Created internal and external communications, working closely with executive team and product teams to ensure all messaging was on-brand across all communications channels Drove and managed public relations strategy, media relationships and partnerships Developed Vionic's fist ESG initiatives including advocacy, volunteerism, give-back and partnerships Managed media relations and developed sponsored content with media outlets
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EXPERIENCE
COMMUNICATIONS CONSULTANT San Francisco, CA
Gap Inc. (contract role) 05/2016 - 12/2016
Created internal communications content that aligned Gap Inc.'s brand portfolio with executive enterprise goals Developed branded marketing collateral including news stories, executive talking points, Q&A's, newsletters and video to support talent recruitment, internal engagement strategies and product updates Managed internal global supplier communications and product announcements across departments to ensure cross- functional teams were kept abreast improvements, relations and updates including leadership and sustainability DIRECTOR OF MARKETING San Francisco, CA
Troa Denim 04/2013 - 05/2016
Created comprehensive brand strategies that align with the brand's vision, target audience, and business objectives to promote the brand's products and stature in the sustainable fashion world Defined and maintained the brand's image, ensuring consistency across all marketing materials, campaigns, and communication channels
Developed and grew relationships with businesses, retail and media in the sustainable fashion industry Managed partnerships, media relations and editorial placement Led partnerships with fashion retailers, designers, influencers and wellness partners CONTENT EDITOR San Francisco, CA
Healthline Media 09/2010 - 07/2012
Wrote, produced and edited Yahoo! Health and Healthline Media consumer lifestyle and health content, translating complex health studies, white papers and patient testimonials into personalized long and short form content Collaborated with digital marketing, user experience and creative teams to execute content strategy to drive traffic and grow the brand
Analyzed search engine operations and advertisement operations and presented findings to team EDUCATION
Bachelor of Arts (B.A.) in Sociology & Communications University of California, Davis
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