Director of Digital Marketing & Ecommerce

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Dynamic professional with expertise in B2B/B2C marketing, eCommerce, IT management, and SEO. Skilled in driving growth through digital strategies, project leadership, and cross-functional collaboration. Passionate about enhancing user experiences and operational efficiency. Experience

Director of Digital Marketing & Ecommerce

CAA USA, Pompano Beach, FL, 2021-Present

Director of Ecommerce & Digital Marketing with a proven track record in driving growth through expert leadership in Ecommerce design, development, and technical services. Adept at creating seamless online experiences and implementing strategic SEO, digital marketing, and targeted email campaigns to maximize engagement and revenue. Achieved a 3x sales increase by leveraging SEO and email marketing strategies. Proficient in aligning technical and marketing initiatives to deliver impactful results across digital channels. Tools used include WordPress, WooCommerce, BigCommerce, Klaviyo, Emotive, Hotjar, Google Analytics, NetSuite and SEMrush.

Director of Marketing & IT

Embassy Loans, Hollywood, FL, 2014-2021

B2C marketing expert specializing in SEO, SEM, and SMM. Ranked over 4,200 competitive keywords, cutting $1M in annual ad costs and 4x sales. Executed link-building strategies and managed offline campaigns (TV, radio, billboards, mailers). Delivered monthly updates to the CEO and stakeholders. Oversaw IT for 75 employees across 10 locations, managing 3 servers and leading a 2-person IT team. Enhanced efficiency by automating tasks, improving security, transitioning to paperless, developing custom software, implementing VoIP, and migrating Dynamics CRM to Zoho CRM. Tools used include WordPress, Mail Chimp, Hotjar, Google Analytics, Google AdWords, Zapier, Dynamics & Zoho CRM, Google Suite, Ring Central, Microsoft Server 2012 and SEMrush. Director of Marketing & IT and Development

Avrio Logistics, Jersey City, NJ, 2008-2014

Business to Business (B2B) marketing through SEO, Google Ads, LinkedIn and Bing. Ranked No. 1 for 600 keywords in all search engine results. Offline marketing including tradeshows, mailers & networking events. Built custom database solutions using File maker, Perl, CSS, and PHP for various projects. Tailored databases for customers’ and employee’s needs, increasing profits while decreasing overhead by automating standard tasks. Developed and designed Avrio’s Website using PHP, JavaScript and CSS.

Tools Used Moz, Google Analytics, FileMaker Pro, Google AdWords, LinkedIn and Bing Ads Kelley Shackelford

Plantation, Florida

Phone: 954-***-****

Email: ******@***********.**

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Marketing / Database Development

Amstar, Jersey City, NJ, 2001-2008

B2B marketing leveraging SEO, Google Ads, and Bing to achieve No. 1 rankings for 50 keywords across search engines.

Developed custom database solutions using FileMaker Pro, Perl, CSS, and PHP, streamlining operations and boosting profitability by automating routine tasks. Designing and developed the websites to see and control inventory tailored to client needs, driving efficiency and revenue growth. Tools Used Google Analytics, FileMaker Pro, Perl, CSS, PHP, Google AdWords, LinkedIn and Bing Ads

Skills

Marketing Skills

• Online Marketing: SEO (On-page, Technical, Off-page), SEM (Google Ads, Bing Ads), SMM

(Facebook, Instagram, LinkedIn), Email Marketing, MMS/SMS Marketing.

• Email Marketing Tools: Klaviyo, MailChimp, Constant Contact.

• CRM Systems: Microsoft Dynamics, Monday, Zoho CRM, Salesforce, Zendesk, Bold Desk.

• Marketing Tools: SEMrush, Moz, Uber suggest, Google Analytics, Spy Fu, Tag Manager, Hotjar.

• Social Media Marketing Tools: Promo, Hootsuite, Meta Business Suite

• SMS/MMS Marketing: Emotive, Slicktext

• Offline Marketing: Trade shows, TV, Radio, Billboards, Mailers, Networking events. IT and Development Skills

• Server Administration: Google Cloud, Windows Server (2012, 2008, 2003), Mac OSX Server, Linux (Ubuntu, Red Hat, Debian), virtualization (VMware, Citrix, Parallels), backups, Active Directory, remote desktop, application servers.

• Network Administration: Firewalls (SonicWall, Cisco, Fortinet), VPN, web/email filtering, DNS, DHCP, routers, switches, SSL, FTP, SSH.

• Workstation Administration: Windows (10, 8, 7, Vista, XP), MacOS (High Sierra, Sierra, etc.), Linux.

• Web Development: PHP, JavaScript, JSON, HTML, CSS, cPanel, Web Server, CDN.

• Database Development: FileMaker Pro, Perl, SQL.

• VOIP & Cloud: Asterisk, RingCentral, Zoho Suite, Microsoft Azure. Education

• Over 25 years in Marketing, IT, and Development

• A+ Certificate, Chubb Institute Technology, Jersey City, NJ Additional courses taken at Bergen Community College, Paramus, NJ

• Constantly learning the latest marketing, web design & development trends Reference

References available upon request

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