Social Media Public Relations

Robert H. Drake

**** ******* **** *******, ** ***49

256-***-****: mobile

256-***-****: alternate ********@*****.***

I have more than 15 years of experience as a media, public relations, and broadcasting professional, utilizing excellent communications skills, astute business acumen, social media interaction, and above-average abilities for influencing the vital link between educational institutions, non-profit entities, business and the community at-large through facilitation, public speaking and volunteerism. My experience also includes vocal narration and on –camera talent for video productions. I desire a lucrative career opportunity that will allow me to use this vast background of expertise.

Microsoft Skills: Word, Excel, Publisher, Salesforce

Other applications: Raiser’s Edge, Keystone

Donor View, Banner

Education: Alabama A&M University - B.A. Communications

Certifications: Six Sigma (green belt certification)

Experience:

J.F. Drake State Technical and Community College

11/2021 to present Enrollment Advisor and Recruiter

Have increased enrollment by more than 15% through recruitment efforts over last 2 years

Representing and promoting the college to prospective applicants and the local community at high schools, college fairs, festivals, corporate events and festivals

Schedule and conduct tours of the campus to prospective students, groups and families

Developing and implementing of the campus-wide recruitment plan through the creation of a recruiting script and targeting the service radius

Coordinate opportunities for area students to attend special events at Drake State

Compile recruitment reports through the interaction of such applications at Word, Excel and Teams

Coordinate with the Director of Admissions to develop communications plans for all prospective students and applicants.

Advise and register students for required courses working with them through completion of their programs of study.

Community Action Partnership – Huntsville, AL

04/2021 – 11/2021 Community Service Worker (temporary contract)

Obtained case history and prepare files

Communicated with clients to determine their needs and abilities

Reviewed and assessed documents and client situations

Provided support and information to service users

HealthSouth,Inc./Encompass Health, Inc. – Huntsville, AL

07/2010 – present Security/Customer Service (part-time)

Performs security functions and safety engineering inspections of the hospital

Manages safety measures during crisis situations

Conducts routine checks of the facility

Greets visitors and gives direction and instruction regarding visitation policies

Assists with admissions of new patients and makes weekly reminder calls for outpatient family education sessions

Escort patients to secure COVID 19 prepped areas of hospital and for visits with families

Job Corps – Huntsville, AL

01/2018 – 11/2019 Outreach and Admissions Coordinator

Worked as part of recruitment team that has increased the enrollment and arrival of students at the Gadsden Job Corps Center by more than ninety during the month of July 2018

Effectively handled the responsibilities of outreach, assessment, admissions and case management of appropriate youth for the Job Corps program through center tours and orientation activities

Maintained a mentor role for Job Corps experience

Worked with various cultures, promoted the benefits of Job Corps, and develop close working relationships with other youth-serving agencies including network of employment and training providers.

Assist Job Corps applicants to initiate career planning by discussing vocational offerings and trade requirements

Habitat for Humanity (of Madison County) – Huntsville, AL

07/2016 to 11/2017 Administrative Assistant

Assisted with management and coordination of day-to day-office activities

Prepared press releases and correspondences, schedule media interviews regarding activities and programs of Habitat for Humanity. Interact with Habitat clients through daily documenting home payments, and volunteer hours of Habitat family members via Keystone, and log donations to the agency’s Restore utilizing the Raiser’s Edge and Donor View system

Interface with Microsoft Publisher to prepare documents and materials for solicitation and promotion of Habitat for Humanity’s mission and services

WJAB – FM 90.9 – Huntsville, AL

11/2013 to 8/2016 On – Air Announcer and Host (part-time)

Serving as host for the Monday edition of “Mellow Madness ‘til Midnight,” a program of smooth jazz and mellow vocals genre of music from the 1980’s to present.

Narrate recorded public service announcements for station programs, as well as activities and events on the Alabama A&M University campus.

Americorps/VISTA – Huntsville, AL

10/2015 to 7/2016 Volunteer Recruiter and Outreach Coordinator

Developed and maintained community-campus partnerships between Alabama A&M University, the Huntsville School System and Edmonton Heights Neighborhood Organization to improve the academic performance of K-12 youth in the Edmonton Heights surrounding neighborhoods.

Managed the organization’s Facebook page posting photos and information, and keeping the page current.

Maintained and sustained after-school mentoring and tutoring program.

Recruited and utilized students at Alabama A & M University to serve as volunteers, tutors and mentors.

Designed and produced media (newsletter) for distribution to residents and other stakeholders.

Promoted services and programs offered by the AAMU Community Development Corporation.

Americorps/VISTA – Huntsville, AL

07/2013 to 09/2015 Outreach Coordinator

Formulated policies and procedures related to conducting the community needs assessment

Conducted training sessions for volunteers on how to use the community assessment needs surveys to gather community data.

Researched, developed and prepared inquiries, letters and other public relations documents

Coordinate the development of a promotional video for the HNUSR (Huntsville Network for Urban School Renewal.)

Managed and planned the Annual Fundraising Event

Identified main client groups and audiences, and made determinations of the best way to communicate publicity information, and develop and implement a communication plan.

ITT Technical Institute – Madison, AL

01/2012 to 06/2013 Educational Representative

Recruit adult and high school prospective students, and assess their educational needs and explain the benefits and objectives of the programs offered by ITT.

Conducts face-to-face/personal interviews, telephone interviews and e-mail correspondence to identify prospective students and determine their needs, concerns and interests.

Assist in facilitating orientation and registration activities.

Mentors students through the Admissions process, and assures compliance with applicable company policies and procedures, laws and regulations.

Alabama A&M University – Normal, AL

09/2010 to 11/2011 Admissions Counselor and Recruiter

Managed the communications strategy plan which included; script writing for video productions featuring university students, attending college fairs, speaking at schools, and to business, civic and religious organizations on the benefits of education obtained at the university.

Utilized both print and broadcast media to support the overall strategic goals.

Oversaw the communication of events and activities where prospective students, their families and alumni were in attendance.

Developed relationships with organizations, administrators, and the community-at-large in assisting those prospective students with reaching their goals.

Dynetics, Inc. – Huntsville, AL

07/1999 to 07/2010 Video Production Operations Coordinator

Managed the tape and video operations facility, providing overseer services and maintenance of daily activities/services through Dynetics, Inc., a contractor for the Marshall Space Flight Center Videotape Archives.

Coordinated duplication and distribution activities of the facility, providing assistance to producers with media uplinks and streaming of video presentations.

Provided on-camera talent and voice narration for video projects giving direct support to Marshall Space Flight Center Television, facilitating the production and directing of video projects.

Edited news broadcasts featuring stories about Marshall Space Flight Center research and activities through interaction with the TiVo recording and linear editing system, and ensuring the maintenance of brand cache.

WTKI – AM 1450 – Huntsville, AL

12/1998 to 11/2000 Producer (part-time)

Served as producer for local sports programming and sports talk shows

Scheduled interviews with various sports personalities

Co-hosted local program featuring local and statewide, semi-pro and college programs

Coordinated local sports wrap-up programs for final evening broadcasts.

A I Signal Research, Inc. – Huntsville, AL

12/1997 to 12/1998 Public Information Associate

Promoted the economic and social advantages of the Reusable Launch Vehicle Technology through media presentations.

Representative for the Exhibits Program at Marshall Space Flight Center as a NASA subcontractor.

Scheduled the appearances of various scale models of Advanced Space Transportation vehicles at trade shows and seminars throughout the country.

WJAB – FM 90.9 – Huntsville, AL

03/1992 to 12/1997 News and Public Affairs Director

Managed the news desk while serving as Senior News Reporter/Producer (a role previously held.)

Trained student interns in news writing and reporting.

Served as producer and host of a weekly, live program promoting the students, faculty, staff, events, academics and research of the Alabama A&M University campus.

Hosted various television programs produced by the AAMU Telecommunications Center.

Conducted several live interviews with various representatives from the business, political and educational arena on local and national levels.

Community Involvement:

Director of Communications, Southern Region of Alpha Phi Alpha Fraternity, Inc. (2017 to 2020)

Alpha Phi Alpha Fraternity, Inc. Delta Theta Lambda Chapter (President, 2015-2017)

Alpha Phi Alpha Fraternity, Inc. Delta Theta Lambda Chapter (Vice-president; 2013-2015)

1450 Carroll Road Harvest, AL 35749

https://lwww.linkedin.com/in/robert-drake-391b82283/

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