Creative Strategist

Joshua Reeves

LOS ANGELES, CA • PHONE * **- ***- 2078

EMAIL: ************@*****.***

Education

Areas of

Excellence

Technical/

Digital Skills

Experience

Master of Arts Urban Education & Leadership Bachelor of Arts, English Literature Loyola Marymount University Towson University

• Digital Content Strategy

& Management

• Influencer Marketing &

Campaign Management

• Partnership

Development & Brand

Collaborations

• Social Media Strategy &

Analytics

• Leadership & Team

Collaboration

• Curriculum

Development &

Instructional Design

• Storytelling/Brand

Positioning

• Data-Driven

Decision Making

• Coaching &

Professional

Development

• SEO & Paid Media

Knowledge

Adobe Creative Suite, Airtable, Asana, Canva, Cap Cut, Figma, Final Cut Pro, Google/Meta/LinkedIn/TikTok Ads Manager, Hootsuite, Lever, Notion, Trello, Workday, Freelance Los Angeles, CA January 2017 to Present DIGITAL MARKETING & STRATEGY CONSULTANT

• Developed and executed social media campaigns for brands like Nike, Ray-Ban, Savage X Fenty, and W Hotels, achieving up to 35% increase in engagement and 50% in brand reach

• Developed comprehensive social media strategies, integrating analytics insights to optimize content performance and boost brand visibility.

• Built and nurtured long-term influencer and brand partnerships to design authentic campaigns that aligned with brand values, resulting in a 30% ROI increase.

• Created compelling multimedia content, including videos, photos, and blog posts, to enhance storytelling and connect with diverse audiences.

• Designed and led virtual and in-person brand activations, driving community engagement and brand loyalty.

Feature Animation at Netflix Los Angeles, CA June 2021 to May 2024 TALENT ACQUISTION & STRATEGIC PROGRAMS COORDINATOR

• Managed full-cycle recruitment efforts, sourcing high-level talent through innovative strategies, including social media outreach, university partnerships, and industry events.

• Designed and executed employer branding initiatives that boosted applicant pool quality and increased candidate engagement.

• Enhanced Netflix's employer branding across digital platforms, improving engagement and attracting diverse talent pools.

• Organized large-scale virtual and in-person events, leveraging social media to promote initiatives and increase attendance.

• Utilized analytics to track and refine strategies, ensuring consistent alignment with organizational goals.

Green Dot Public Schools Los Angeles, CA August 2021 to June 2021 7TH GRADE ENGLISH & LANGUAGE ARTS TEACHER

• Designed and delivered engaging lesson plans tailored to a diverse student population, achieving a 10% improvement in literacy rates year-over-year.

• Implemented innovative teaching methods, including project-based learning and digital tools, to enhance classroom engagement and student outcomes.

• Directed the Yearbook Advisory Course, empowering students to lead the design and production process, which resulted in the highest participation in school history.

• Served as ELA Department Chair, standardizing curriculum alignment across grade levels and mentoring colleagues in instructional design.

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