Go-To-Market Ninja

A results-driven leader, quick on her feet, maximizing customer and employee satisfaction by blending processes, systems, people through best-practice programs in brand strategy, channel enablement, product pipeline development, and account management

PROFESSIONAL EXPERIENCE

Global Systems Integration (GSI), Director of Marketing & Partner Channel 2024

Articulated vision of integrating 4+ siloed brands and trained 4 aspiring marketers to revitalize $30M corporate portfolio:

- Leveraged $1M budget to integrate 3 digital agencies into 1 to increase omnichannel inbound leads

- Segmented, engaged, and nurtured 370K contacts to enhance BDR efficiency by 99%

- Replaced 25% of product content with thought leadership content to increase TOFU (Top of Funnel) volume

- Defined criteria for multi-tiered partner program and assessed ROI for business development tools

JUSTLY Markets, Ideanomics, Chief Marketing Officer, New York, NY 2021-2023

- Established and communicated value proposition for new capital markets division of NASDAQ corporation.

- Maximized annual $500K budget with inbound and outbound programs

- Grew database from 3,000 to 150,000 and pipeline growth from 0 to 40

- Assessed team talent, recommended professional development, and implemented high touch, customer experience workflows

Ani Marketing Service, President, New York, NY 2019-2021

Fractional Marketing for FinTechs

- Marco Polo New World: Partnered with board and executives to build brand within 8 weeks

- Changing Market Strategies: Utilized account-based marketing to prioritize Top 10 prospects

- BT Radianz: Wrote and distributed internal newsletter after M&A of 4 businesses

- TMX Atrium: Produced NYC launch event for 100+ people after acquisition for $10K

- TradingScreen: Maximized PR and promotion activities through press releases and awards

- FXall: Implemented surveys for employee & customer satisfaction and client insights

- Accordo: Developed feature/ function matrix with 13 competitors

The AIS Group, VP of Marketing & Operations, New York, NY 2019

Led demand generation and customer support at California-based $25M sales & service firm.

- Serviced clients with Microsoft Dynamics 365 Business Central & Infor CloudSuite Industrial

- Transitioned client operations from manual to automated and scalable

Facilitated 30% movement in the sales pipeline.

Sussman Sales, Marketing & Product Director, New York, NY 2018-2019

- Devised launch plan to separate two lines of business for $20M privately held firm:

- Owned $1M marketing budget to build out brand identities, collateral, and communication plans with positive ROI within a year for all programs

- Developed 3-year strategy and 1-year operating plan for 6 product lines valued at $2M with a 25% year-over-year growth

- Prepared sales/ channel portal with content for onboarding, engagement, and training within 6 weeks

McGraw-Hill, Sr Marketing Director-Americas, New York, NY 2016-2018

- Modernized corporate culture, improved cross-functional interlocks, and facilitated product transition from print to digital:

- Managed $10M budget to offset 10% budget cut and support flat year over year growth through 50% reduced fixed costs despite 7% year over year decline in print sales

- Developed integrated marketing ops dashboard to measure client conversions

- Established tenure marketing programs and digital adoption messaging to achieve 90+ client retention rate

- Aligned 4 marketing offices by utilizing centers of excellence, field teams, and product hubs

Ani Marketing Service, President, New York, NY 2019-Current

Fractional Marketing

Retail & D2C

- Ready to Beauty: Co-developed brand platform for Black businesses & consumer investors and produced investor pitch deck with milestones for funding

- Nish Niche: Improved production and inventory cycles by ten times

- Shinbone Alley: Grew email engagement by 29%

Publishing, Education, Non-Profit

- Elsevier Publishing: Established digital scrum master role and transitioned in 4 months

- Seven Dimensions Health: Researched and selected 5 wellness partners during the pandemic

- Governing Institute of NJ: Developed brand identity and collateral content & system

- Kaleidoscope Learning: Built direct mail campaign within 4 weeks

PR & Media

- Hi-Tech PR: Managed analyst tours for tech products in NYC

- Streets Consulting: Led US press tours for London-based firm with 5 Eurasian clients

- Renegade: Segmented audiences and buyer personas for targeted messaging to 3 groups

IT Solution Providers

- Intrinsic Technologies: Established and automated Salesforce.com for executive reporting

- Soho Dragon: Upgraded sales pipeline from 1 stage to 3 stages

- General DataTech: Produced 5 types of enablement materials for 8 products in 6 weeks

EDUCATION

Cornell University BS, Ithaca, NY

Duke University MBA, Durham, NC

PERSONAL INTERESTS

Piano, Spanish, Yoga, Sports

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