Senior Copywriter

MAUREEN McCAULEY

*******@********-********.*** 610-***-**** Havertown, PA 19083

Portfolios: https://www.mccauley-creative.com https://www.dropbox.com/sh/9n60p40i8iqvk7x/AACgUBpxsE99SYfdgHnV8Ut6a?dl=0

Professional Summary and Skills

ADDY award-winning, highly experienced advertising copywriter with a proven record of creating effective 360 B2, B2C and D2C campaigns of all sizes and scopes using all forms of media and marketing tools.

• Writing and producing print, radio, tv, collateral, digital, video

• SEO, email campaigns, outdoor, websites, banners

• Concepts, headlines, taglines, name exploration, brand voice and tone development

• Storytelling, total campaign development, content development

• Packaging, social media, landing page optimization, blogs, copy editing, proofreading and much more

Experience

Stack Creative Agency Philadelphia, PA 02/2008 –10/2021, 10/2022 - Current

Rebranded Temple Health and Fox Chase Cancer Center and their many satellite offices such as Fort Washington, Philadelphia, Temple Health Women’s Care, Temple Health ReadyCare through various advertising platforms. Other clients include Krasno, Krasno and Onwudinjo and WILT.com (Work Injury Legal Team.com), Comcast, Jefferson Health. Pennsylvania Fine Wine and Good Spirits, The Pennsylvania Ballet, Tiernay Communications and Carmichael Lynch.

Capital One Remote 10/2021 – 10/2022

Worked with a diverse remote team of over 800 creatives nationwide. Executed several advertising initiatives including the launch of The Capital One Card.

McCauley Creative Contract Copywriter 10/2006 – Current

Created strategic advertising initiatives for Jefferson Health, Revlon, Mally, Bare Philosophy, Hank's Root Beer, IKEA, Razorfish Health, NBC/IVillage ( 2008 -2011), WeTV, Oxygen Media, Learning Ally, QVC, Bodek and Rhodes Clothing, Colorations School Supplies, and The Brownstein Group.

Charley Inc. Remote 01/2018 – 10/2019

Created campaigns for Comcast, Hackensack University Medical Center, Bare Minerals and Philosophy.

The Karma Agency Philadelphia, PA 02/2008 – 04/2011

Spearheaded multi-channel advertising initiatives across diverse media platforms; fostered a significant uptick in overall client satisfaction for Penn Medicine. I rebranded all of Penn Medicine under my tagline “Your Life is Worth Penn Medicine.” To this day they teach an Advertising Master Class at Drexel University citing it as one of best regional campaigns to date.

QVC West Chester, PA – Senior Copywriter - 01/2005 - 10/2006

Created and managed, multi-channel branding campaigns, leveraging creative, storytelling and data, driven insight to achieve a rise in brand loyalty and customer retention. Clients included Bare Essentials, Stila Cosmetics, Mally Cosmetics, Motto Clothing, Michael Kors, Joan Rivers Jewelry and The QVC Brand.

Red Tettemer Inc Philadelphia, PA - Senior Copywriter - 11/1999 - 09/2004

Executed integrated marketing campaigns for client including Comcast, A&E, We: Women's Entertainment, Comcast, A&E, The History Channel, Time Warner Cable, The Weather Channel, Revlon, National Geographic, Fox Cable Networks, WICT, The Franklin Institute and more, resulting in elevated brand, visibility across TV, radio, print, and online platforms with an increase in audience engagement.

Earle Palmer Brown/RCI Philadelphia, PA

Senior Copywriter

03/1993 - 05/1999

Created strategic marketing communications for notable partners such as Acme Markets, launching a TV and radio campaign which led to over one million Super Cards being distributed to customers.

Established strong brand narratives which resulted in a 40% increase in inquiries for other clients such as Colonial Bank, Gmac, Ampco Express Airport Parking, Beneficial Savings Bank, The Philadelphia Orchestra, upstairs at Varalli, Labrum & Doak Attorneys at Law, St. Mary Hospital, and Penco Products.

Software Skills

Developed proficiency with key software applications such as Microsoft Office Applications, Microsoft Word, Google Suite, Slack, Jira, Google Docs, Workfront, Workamajig which facilitated the creation of high-quality content under tight deadlines which resulted in projects being delivered ahead of schedule.

Education

Loyola College of Maryland Maryland

BA in Communications Major: Advertising Minor: Creative Writing

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