Ux Designer Front-End

UI/UX Developer

SAI BALAJI GANJI

Email: **************@*****.***

Contact: +1-469-***-****

Portfolio - www.behance.net/saibalaji14

Summary:

Experienced UI/UX Developer with a robust background in front-end development, UI/UX design, and agile methodologies, delivering modern digital solutions for high-profile clients like AT&T, AG First, and Accenture.

Skilled in using technologies such as React.js, Redux, JavaScript (ES6+), HTML5, CSS3, SASS, and RESTful APIs to create high-performance, responsive, and accessible web applications.

Proficient in industry-standard design tools like Figma, Adobe XD, Sketch, Axure RP, and InVision, with a deep understanding of UI/UX design principles, prototyping, and wireframing to craft seamless, user-centric interfaces.

Adept at ensuring compliance with WCAG 2.1 standards, enhancing accessibility for all users, including those with disabilities, using tools such as WAVE and Axe.

Skilled in conducting in-depth user research, using tools like UserTesting.com, Hotjar, and Google Optimize to gather actionable insights, conduct A/B testing, and continuously iterate on designs to improve user experience and engagement.

Extensive experience working in Agile/Scrum environments, collaborating closely with cross-functional teams (product managers, developers, QA engineers) to deliver high-quality solutions within fast-paced timelines.

Expertise in developing and maintaining scalable design systems using Storybook and tools like Figma and Sketch to ensure consistency across all digital touchpoints.

Proven ability to reduce page load times and optimize performance through tools like Google Lighthouse and New Relic, significantly improving website efficiency and user satisfaction.

Adept at working with back-end teams to integrate RESTful APIs and ensure seamless data interaction between front-end and back-end systems, improving overall system performance.

Expertise in version control (Git, GitHub), CI/CD pipelines (Jenkins, CircleCI, Travis CI), and front-end frameworks such as Material-UI, Bootstrap, and Ant Design to streamline development workflows.

Technical Skills:

Category

Tools/Technologies

UI/UX Design Tools

Figma, Adobe XD, Sketch, InVision, Axure RP, Miro, FigJam, Storybook

Prototyping & Wireframing

Figma, Adobe XD, Sketch, Axure RP, InVision

UI Frameworks & Libraries

Material-UI, Ant Design, Bootstrap

Front-End Development

React.js, Redux, JavaScript (ES6+), HTML5, CSS3, SASS, Bootstrap, React Context API, RESTful APIs, AJAX

State Management

Redux, React Context API

Build Tools & Task Runners

Webpack, Babel, npm, Yarn

Testing Frameworks & Tools

Jest, React Testing Library, Cypress, UserTesting.com, Hotjar, Google Optimize, Optimizely, WAVE, Axe, React Testing Library

Version Control

Git, GitHub, Bitbucket

CI/CD

Jenkins, Travis CI, CircleCI

Cross-Browser Compatibility

BrowserStack

Performance Monitoring

Google Lighthouse, New Relic, Google Optimize, Hotjar

Web Analytics

Google Optimize, UserTesting.com, Hotjar

Accessibility

WCAG 2.1, WAVE, Axe

Collaboration Tools

Miro, FigJam, JIRA, Confluence

Design Systems

Storybook

UI/UX Research

UsabilityHub, Crazy Egg

Prototyping/Design Handoff

Zeplin, Figma Inspect

Design Languages

Atomic Design Principles, Design Thinking

Professional Experience:

Client: AG First, South Carolina June 2024 – Till Date

Role: UI/UX Developer

Project: Digital Banking Platform Modernization

Description: AG First, a leading agricultural credit institution, undertook a comprehensive modernization of its digital banking platform to improve user experience and enable seamless online and mobile banking functionalities. The project focused on delivering an intuitive user interface (UI) with accessibility features and optimizing the user experience (UX) across devices.

Responsibilities:

Collaborated with stakeholders, product managers, and development teams to gather requirements and create design solutions.

Conducted user research and analyzed feedback to identify pain points in the existing system.

Designed high-fidelity prototypes and wireframes using tools like Figma and Adobe XD for both web and mobile interfaces.

Developed responsive and accessible front-end components using React.js, HTML5, CSS3, and JavaScript.

Optimized web interfaces to meet WCAG 2.1 accessibility standards, ensuring inclusivity for users with disabilities.

Conducted A/B testing and usability testing to iterate on designs and improve engagement metrics.

Implemented design systems for consistency and scalability using tools like Storybook.

Worked closely with back-end developers to ensure seamless integration of RESTful APIs with the front-end.

Utilized Agile methodologies, attending daily stand-ups, sprint planning, and retrospective meetings.

Deployed web components and monitored performance using tools like Google Lighthouse and New Relic.

Improved customer satisfaction scores by 20% through enhanced user experiences.

Reduced page load time by 35%, contributing to a more efficient online banking experience.

Designed and implemented a mobile-first approach, leading to a 15% increase in mobile user adoption.

Used Tools: Figma, Adobe XD, Sketch, React.js, Redux, JavaScript (ES6+), HTML5, CSS3, SASS, Git, GitHub, Jest, React Testing Library, Cypress, JIRA, Confluence, Google Lighthouse, New Relic.

Client: AT&T, Dallas, TX April 2023 – Nov 2024

Role: UI/UX Designer

Project: AT&T Web Platform & E-Commerce Redesign

Description: As a UI/UX Designer at AT&T, I spearheaded the redesign of the company's web platforms, focusing on customer account management and e-commerce experiences. This involved improving the user journey for managing accounts, shopping for devices, and subscribing to plans—aiming to enhance usability, streamline workflows, and drive higher conversion rates across the platform.

Responsibilities:

Conducted in-depth user research using tools like UserTesting.com and Hotjar to gather insights on user behaviour, pain points, and preferences.

Created detailed journey maps and user personas using Miro and FigJam, which informed design decisions and helped optimize both the e-commerce and account management flows.

Redesigned the shopping and checkout process using Figma and Adobe XD, incorporating usability best practices to simplify the navigation of product categories, plan selection, and checkout.

Utilized Axure RP to prototype complex flows and interactions, ensuring seamless integration between devices, plans, and payment methods.

Created both low-fidelity wireframes and high-fidelity, interactive prototypes using Figma, Sketch, and InVision. Ensured that prototypes accurately reflected user goals and business requirements.

Employed Axure RP for more advanced interaction modeling, particularly for checkout flows and dynamic features.

Leveraged Figma and Adobe XD to redesign the customer account portal, focusing on improving the information architecture for easier navigation. This included simplifying key actions such as bill payments, device upgrades, and plan management.

Collaborated closely with developers, ensuring designs translated well into HTML/CSS for responsive implementation.

Developed and maintained AT&T’s design system using Figma and Storybook, ensuring consistency across all digital touchpoints, including buttons, icons, form elements, and typography.

Worked with the front-end development team to implement reusable UI components via HTML, CSS, and JavaScript frameworks like React.

Conducted usability testing sessions using UserTesting.com and analyzed heatmaps through Hotjar to identify friction points and optimize user flows.

Employed Google Optimize and Optimizely to run A/B tests on various versions of the shopping and checkout pages, measuring performance metrics such as conversion rates and user engagement.

Ensured all redesigned components met WCAG 2.1 AA standards, improving the experience for users with disabilities. Used tools like WAVE and Axe to validate accessibility during development.

Collaborated with AT&T's legal and compliance teams to guarantee full adherence to web accessibility regulations.

Participated in Agile/Scrum processes, attending daily standups and design reviews. Used JIRA and Confluence to track tasks, document design decisions, and collaborate with developers. Communicated with cross-functional teams (product managers, developers, QA engineers) to ensure design feasibility, technical alignment, and rapid iteration during sprints.

Used Tools: Figma, Adobe XD, Sketch, InVision, Axure RP, JIRA, Confluence, Miro, FigJam, UserTesting.com, Hotjar, Google Optimize, Optimizely, HTML, CSS, JavaScript, React, Storybook, WAVE, Axe.

Client: Accenture, India June 2020 – Nov 2022

Role: Front End Developer

Project: Customer Portal for Telecom Provider

Description: Developed a highly responsive and user-friendly customer portal that allowed telecom customers to manage their accounts, pay bills, view usage, and subscribe to new services. The portal was designed to enhance customer engagement, streamline user experience, and reduce call center dependencies.

Responsibilities:

Collaborated with UI/UX designers to create an intuitive user interface using React.js and Redux for state management.

Integrated RESTful APIs to dynamically fetch customer data such as billing information, service subscriptions, and usage statistics.

Worked closely with backend developers to optimize API calls and ensure seamless interaction between the frontend and backend systems.

Implemented responsive design using HTML5, CSS3, and Bootstrap, ensuring the portal functioned smoothly across multiple devices (desktop, tablet, mobile).

Used JavaScript and AJAX to provide real-time updates on data such as usage and billing, improving the customer experience.

Performed unit testing using Jest and React Testing Library to ensure high-quality code with minimal bugs.

Utilized version control (Git) for code management and collaboration within the team.

Actively participated in Agile ceremonies including daily stand-ups, sprint planning, and retrospectives to ensure timely delivery of the project milestones.

Contributed to improving performance and reducing page load time by optimizing the code and minimizing the use of heavy assets.

Used Tools: React.js, Redux, JavaScript (ES6+), HTML5, CSS3, Bootstrap, RESTful APIs, Git, Jest, React Testing Library, Agile Methodology.

Education:

Master's - University of North Texas – USA

Bachelor’s - Jawaharlal Nehru Technological University - India

Certifications:

Foundations of User Experience - (UX) Design

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