Creative Director Senior Process

SAMANTHA CHARLIP

Senior process, best insight-business growth and experiences. storytelling, practices. Creative driven in guiding goals, market. ideation Co-KPIs Leader creative a take-I founder am and charge a and and teams well-audience of Content strategic four rounded attitude to excellence branded objectives, Strategist and development creative a content passion and operationalizing with with mentoring a for teams. a of passion diverse game-creative cross-Nearly changing for background creative content functional operationalizing 20 years’ ideas teams that marrying partners and experience and delivers consumer creative driving media about on in PROFESSIONAL EXPERIENCE

NOVARTIS, Aug 2023– Present

Creative Director Editorial Planning, Content Lab

TIME, June • • • • • • • Develop, patient Creative Fabhalta, Manage storyboarding, production to Leverage to Partner campaigns Operationalize production Supervise authoring goal 2020 ensure both of expansion – storytelling, assess with end-and oversee Aug audience Scemblix, KPIs. content thought for and decisions, to-Strategic AORs 2023 new launch production scripting, end agency and and guides leadership behavioral and opportunities Cosentyx creative maintaining amplify medications. working growth Lead teams marketing director and process for production and leading and brand to of data with key the improve creative and Pluvicto. selection, guide strategists with to priority editors Content storytelling, lunch inform build of cross-best-messaging, creative video business in brands creative & Lab strategic in-on learns post functional class the projects, team with output. and including execution direction and cases tone creative a creative within A/focus stakeholders office including B and and testing Kisqali, the on practices on-consistency. of craft hours decisions. human-TVC marketplace. set, final ideation, narratives Leqvio, leading with marketing and by product first the guide key Creative/Brand Strategist, Red Border by TIME

• • • • Wrote sensibilities Conducted and Executed efficiency. Collaborated Pfizer, identity concept Novo branded in-and opportunities Nordisk, with depth pitches, brand major content research American messaging RFP clients, from to responses differentiate on Heart concept including consumer across Association, and to multiple P&content communications trends post-G, Kia, sale verticals. to using Nasdaq, Smartsheet, inform production, this Adore that creative information. Dom embody ensuring Me strategies & Perignon, Mito-TIME’s Q.

• • • Instrumental TIME100, $Built creators Represented 12 million strong and TIME's in industry talent. the in revenue. the TIME Person launch relationships brand of of the in 60+ Year, production original with TIME100 production content and Next, agency programs, teams, and briefings. more, writers, many contributing directors, featured to in NBCU, Mar 2017 – June 2020

Director, NBCU Content Studio; Creative Director, Creative Partnerships Vevo, Sept • • • • • • • Developed Council, and Translated NBCU Developed marketing Created Crafted upfronts. Worked producers, managers Crafted streaming 2015 Yoplait, audiences – scripts, on-internal Macy's, collaboratively Feb to service. communications. original overall air editors, client securing create 2017 creative video Boost sizzle find value NBCU designers, content print, appealing. $and Mobile, 6 reels marketing propositions within million brand video live from for strategists, action Diamond cross-voice and NBCU in pitch materials revenue. editorial into conceits functional and sales to Producers strategies, production brand messaging and for materials. that the teams marketing managers, were Association, launch language in for including internal used clients of teams. sales NBCU's at and such the Cricket and creatives, and visuals NBCU external as project Peacock Wireless, The that Ad Writer/Producer, Branded Content

Spike TV/• • • • • Crafted campaigns and Built creative Created successful Developed Pitches “Nordstrom” Viacom, Nordstrom. out including premium sales growth Jun a partnerships. proactive talent from 2014 generated and goals. concept relationships, “What’s branded creative – content July over to 2015 in sizzles content, completion My strategy, 2mm. guided Room” to including promote calendar editorial for with Marriott clients pitches, proactive and voice, like slate and treatments, and ideas Marriott, Style to led support and Mix proactive Chevy, scripts, highlight for internal pitches. Toyota, and Senior Writer/Producer, Digital

Spike TV/Viacom, Mar 2012 – Aug 2012

Writer/Producer, Promos

truTV/Turner Broadcasting, Apr 2011 – May 2012

Writer/A+E Networks, Producer, Aug Connected 2008 – Apr Devices 2011 Writer/Producer, Digital Media

EDUCATION

MFA New New York York, Dramatic University, NY Writing 2012 – Tisch 2014 BFA The Brooklyn, Pratt Writing Institute NY for 2002 Publication, – 2006 Performance & Media CONTACT

Cell: Email: Portfolio: Linkedin: 954 samantha.554 https:https:6421 *******@***************.***.********.*****.*** com/weebly.in/samanthacharlip/ com/ (PW: Samantha8383)

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