Data Analyst Product Strategy

APARNA NERURKAR

**** ********, *** #**, ** ***** +1-332-***-**** Email: ******.********@********.*** LinkedIn: https://www.linkedin.com/in/aparna-nerurkar/ Business Consultant with 4+ years of experience in industries: IT, retail, telecommunication and asset management. Adept at enhancing CX, driving process improvements, and building tech interventions to improve operational efficiencies, productivity and revenue. Areas of expertise include Experience Consulting, Analytics and Product Strategy. WORK EXPERIENCE

Columbia College Information Technology Data Analyst Jan 2025 – Present

• Optimized SQL queries and ETL pipelines for data analysis. Built Tableau dashboards to support KPI monitoring/reporting IBM iX Senior Strategy Consultant - Digital & Product Strategy Jun 2022 - Jul 2024 Product Strategy and Management Client: National Gas, UK Aug 2023 - Jul 2024

• Wrote proposals, developed build vs buy cases, and drove cross-functional alignment to formalize new business processes during the separation of physical security teams for the client post divestment from the original parent company

• Headed product ideation sessions to formalize lifecycle stages and performance metrics for construction projects

• Devised MVP App and build dashboards for Contract risk assessment, used by 100+ users across 3 teams Omnichannel Customer Experience (CX) Reimagination Client: Bestseller, India Apr 2023 - Aug 2023 Scope: Devising a growth strategy to combat a dip in online sales for their 4 brands operating in India

• Applied multivariate analytics to identify 6 target customer cohorts and analyzed historical data to formulate hypotheses

• Research: 64+ user interviews and contextual inquiries to map end-to-end customer journeys and validate hypotheses

• Conceptualized 11 strategic service enhancements and experiments to prioritize them over a 12-month roadmap Achievements: 3 pt increase in Customer Satisfaction (CSAT), 15% dead stock reduction, 10% uptick in online sales in 3 months, recognized with the ‘Partner and Client Success Award – 2023’ awarded to 4 people in the iX team of 300 IBM iX Associate Strategy Consultant - Digital & UX Strategy Sep 2020 - Jun 2022 Enhancing Post-Sales Service Journeys Client: Samsung Appliances, SEA Jan 2023 - Apr 2023 Scope: Building a growth strategy addressing the drop in Customer Lifetime Value reducing customer churn post-purchase

• Set up a dynamic sentiment analysis on customer feedback data using Tableau and IBM Watson Artificial Intelligence

• Extracted data insights on user intent and sentiment to inform process improvement strategies to drive business growth Achievements: Solution piloted in 3 regions garnering a 15% rise in feedback volume, 2 point increase in CSAT Optimizing Invoice Processing Client: Philips Morris International, EMEA Oct 2021 - Jan 2022 Scope: Reducing inefficiencies in the invoice-clearing process for the client

• Led interviews with teams involved to create personas, empathy maps & journeys to identify pain points and opportunities

• Facilitated design thinking and synthesized findings to collaboratively create a 12-month process improvement roadmap Achievements: Reduced invoice processing time from 12 to 7 days; Improved first pass yield by 14% Salesforce Business Transformation Client: Macquarie Asset Management, USA & ANZ Oct 2020 - Dec 2022 Scope: Strategizing the implementation of the Global Customer Relationship platform supporting over AUD 2 billion in assets

• Realized the product vision & designed integrated features: Client & Platform Metrics, Campaign Mgmt, Mobile App launch

• Crafted Product Requirement docs, authored user stories, designed wireframes supported build for features using AGILE Achievements: 30% higher usage, 10% reduction in opportunity cycle time, MVP launch for 330+ users, growth in IBM & client relationship from AUD 10M to 40M. Won 2 Delivery Excellence Awards among 170+ team members, consistent NPS of 8 EDUCATION

M.S. Applied Analytics Columbia University in the city of New York CGPA 3.91/4.00 USA Aug 2024 - Dec 2025 P.G. Diploma in Management MICA Ahmedabad CGPA 3.30/4.33 India Jun 2018 - Mar 2020 B.E. Textile Technology Maharaja Sayajirao University CGPA 3.78/4.00 India Aug 2013 - Apr 2017 Certifications: Product Strategy Bootcamp, GrowthX – India Python 3: CodeAcademy Insights for Innovation – IDEO U CORE COMPETENCIES

Skills: Data Visualization, Problem-Solving, Machine Learning with R, Research, Data Analytics, Design Thinking, AGILE Product Lifecycle Management, Storytelling, Multivariate Analysis, A/B Testing, Product Strategy, Marketing Analytics Programming Languages: Python, C/C++, R Programming, SQL Products: MS Suite, Advanced Excel, Figma, Tableau, Power BI, Adobe Analytics, Salesforce, Power Platforms, JIRA, AWS