Social Media Digital Marketing

Priya Changela

310-***-**** *****************@*****.*** Priya Changela-LinkedIn

SKILLS AND INTERESTS

Results-oriented marketing professional with expertise in strategic planning, digital marketing, and data analysis. Proven success in optimizing brand visibility and driving engagement through targeted social media campaigns and data driven insights. Actively seeking a new role in any industry that aligns with my skills and experience. Technical Skills: Data wrangling, and Analytic platforms (Rstudio, Tableau, MS Excel, SQL) python, Social Media Marketing: Strategy and Optimization, Google Analytics & AdWords, SEO & SEM optimization, LinkedIn Optimization, Sales Funnel Optimization, CRM & lead generation management, B2B marketing, target audience analysis, Email marketing, Customer relationship management, Marketing plan development. EDUCATION

University of New Haven, West Haven, CT 2022

MBA in Marketing and Digital Marketing

Relevant Coursework: Social media volunteer at Sunrise Café, Navrachana University, Baroda, Gujarat, IN

Bachelor’s in Business Administration 2019

WORK EXPERIENCE

Mindhive LLC Business Analyst (remote) Jan 2024-present

• Developed comprehensive documentation to inform product development after gathering and evaluating user requirements.

• Analyzed user data to identify trends, pain points, and opportunities for improvement. Generated detailed reports to share findings with cross-functional teams.

Brand X Account Executive - Spectrum Chapter (Santa Ana, CA) August 2023-Jan2024

• Nurtured relationships with potential customers, resulting in a 20% increase in closed deals & optimized sales funnel.

• Effectively managed time to meet deadlines, ensuring timely delivery of proposals and materials. Seashore Solutions LLC Digital Marketing-New Business Development Executive (Austin, TX) July2023-Aug2023

• Conducted comprehensive market research and competitor analysis, resulting in the development of marketing strategies that increased business presence by 80% within a month.

• Led technical pre-sales activities, enhancing the company’s social media brand by 80% leading to new clients through social media marketing.

V Engineering LLC Social Media Consultant Intern (remote) March2023-June2023

• Planned and executed social media campaigns, resulting in a 25% increase in engagement.

• Established and managed an online review funnel, contributing to a 15% growth in online reviews and reputation.

• Analyzed and reported on campaign effectiveness, providing actionable insights for continuous improvement. Forever Atmosphere Marketing Executive (India) Sept2020-Dec2020

• Implemented marketing plans that increased brand recognition by 50%, tracked through Google Analytics.

• Conducted market segmentations, targeting, and positioning for a new Real Estate venture.

• Utilized market research & audience statistics to facilitate effective market penetration, building customer relationships.

Riverway NX Sales & Marketing Executive (India) Dec2019-Aug2020

• Conducted market research and target audience analysis for Facebook and email marketing campaigns.

• Achieved sales goals through website lead campaigns, cultivating new customer relationships.

• Established long-term business growth through community engagement, contributing to databases for further marketing campaigns.

Shree Balaji Group Customer Service Associate June2019-Nov2019

• Exceeded lead generation goals by 75% through the development of empathetic client relationships.

• Utilized CRM software for client relationship management and facilitated successful email marketing campaigns.

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