Business Development Customer Relationship

Fred Larson

*** * ***** **** **** Sandy Springs, GA 30342

678-***-**** ***********@***.***

LinkedIn Profile

Professional Summary

Results-driven sales leader with extensive experience in business development, sales management, and customer relationship management. Proven ability to drive revenue growth through strategic sales initiatives, innovative marketing strategies, and strong leadership. Adept at streamlining operations, developing new business channels, and optimizing CRM tools to enhance sales performance. Passionate about fostering high-performing sales teams and exceeding revenue targets. Proficient in MS Office and CRM platforms including Salesforce, Sage, and Apptivo.

Core Competencies

Business Development & Revenue Growth

Sales Management & Leadership

Customer Relationship Management

Project & Operations Management

Sales Training & Coaching

Sales & Marketing Strategies

Rendering & Prototyping

Negotiation & Vendor Relations

CRM & MS Office Proficiency

Professional Experience

Freddy’s Floors President

July 2022 – Present

Founded and launched a successful flooring company specializing in commercial and residential projects.

Built a network of suppliers and negotiated vendor contracts to optimize cost efficiency.

Developed partnerships with insurance companies to maximize profit margins.

Recruited and led a team of independent sales representatives.

Managed procurement and logistics for all flooring materials.

Flooring Distribution Group – Atlanta, GA Director of Sales

May 2020 – July 2022

Led and restructured a 9-person sales team, driving the company’s highest revenue year.

Implemented proactive sales strategies, including video meetings to strengthen nationwide collaboration.

Established accountability-driven sales tactics, requiring reps to visit at least 8 new prospects weekly.

Spearheaded a vendor-based incentive program, increasing product sales and team motivation.

Exceeded company sales records within 12 months through effective sales techniques and leadership.

CET Color – Atlanta, GA Director of Sales

July 2017 – April 2020

Led national sales initiatives for wide-format digital printing equipment.

Successfully sold high-end printing technology to major digital printing companies.

Developed and executed sales strategies that expanded the company’s market reach.

Testrite Visual Products – Atlanta, GA Sales Manager, Southeast Region

January 2011 – July 2017

Managed and expanded business in a 6-state region, driving annual sales beyond $3 million.

Developed and trained regional distributors, strengthening market presence.

Established and maintained relationships with key accounts including Lowe’s, Belk, and Hanes Brands.

Partnered with manufacturing teams to improve product development through innovation and prototyping.

Prism Database Publishing – Atlanta, GA General Manager

1994 – 2011

Directed a $6M publishing company focused on the healthcare industry, overseeing sales, customer service, and operations.

Managed national sales efforts, growing revenue by 50% annually.

Negotiated contracts and built long-term vendor relationships to secure marketplace stability.

Developed incentive programs to enhance team performance and workplace culture.

Moore Data Management Services – Atlanta, GA Regional Sales Representative

1985 – 1994

Generated over $400K in new revenue within a $200M printing and publishing division.

Achieved "Rookie of the Year" and Lifetime Achievement Club status.

Led and trained a sales team focused on securing long-term government contracts.

Secured Top 5 national healthcare accounts in 1987.

Education & Professional Development

State University of New York, Buffalo, NY

Bachelor of Business Administration 1980 – 1984

Quarterback and team leader, developing leadership and teamwork skills.

Certifications & Training:

AMA Sales and Management Courses

Ongoing Professional Development in Sales and Leadership

Technical Skills

Salesforce, Sage, Apptivo, and other CRM platforms

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Digital and Traditional Sales Strategies

Key Achievements

Managed and led high-performing sales teams, consistently exceeding revenue targets by 15%+.

Developed and executed sales strategies that set company records.

Created new business channels and established partnerships that fueled long-term growth.

Implemented training programs that enhanced sales team effectiveness and customer engagement.

Non-Profit experience

Fred Larson

240 E Belle Isle Road

Sandy Springs, GA 30342

Phone: 678-***-****

Email: ***********@***.***

https://www.linkedin.com/in/fred-larson-98b52816/

Professional Summary

Dynamic and results-driven executive with over a decade of experience leading large-scale middle school athletic programs. Proven expertise in program development, compliance, safety initiatives, and strategic partnerships. Recognized for enhancing athletic opportunities and operational excellence for thousands of student-athletes, coaches, and administrators.

Professional Experience

Georgia Middle School Athletic Association (GMSAA)

Atlanta, GA

Executive Director

January 2015 – January 2021

Led the board of directors, overseeing operations for one of the largest residence-based middle school football and lacrosse leagues in the USA.

Sought and secured donations to support programs facing fee and equipment challenges.

Implemented by-law changes affecting 150 middle school teams.

Coordinated with a background investigation company to ensure compliance and safety.

Managed certification processes for approximately 4,500 student-athletes, 1,200 coaches, and 400 administrators.

Collaborated with high school varsity head coaches to develop and enforce safety regulations.

Represented the organization at Atlanta area athletic director conferences.

Enforced league by-laws, imposing sanctions, fines, and suspensions as needed.

Worked with Atlanta Area officials to schedule games and events, ensuring smooth operations.

Partnered with county officials to integrate new teams and programs into the league.

Developed safety programs in conjunction with the NFL and local county AD’s.

Established a scholarship fund for former GMSAA athletes.

Created a fund to assist programs in need with obtaining essential equipment.

Managed relationships with external vendors across various areas including safety and compliance.

Vice President (Board Member)

July 2011 – January 2015

Oversaw certification processes and compliance for 4,500 middle school student-athletes, 1,200 coaches, and 400 administrators.

Directed operations for over 150 middle school football and lacrosse teams.

Managed four regional managers responsible for on-field sanctioned games.

Led league investigations and resolved on-field issues to maintain program integrity.

Scheduled approximately 4,000 games and events annually.

Initiated the Junior Varsity Program in 2011, expanding opportunities for 40 teams.

Collaborated directly with five high school board athletic directors to ensure residence compliance.

Awards & Honors

GMSAA Hall of Fame Inductee, 2021

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