Social Media Marketing Director

I strongly believe in the role of leadership in creating interesting conversations that drives the attention of audience/ viewers to motivate them in making better decisions to adopt ideas or purchase a product or a service. I apply this concept in both media organizations, platforms and clients I provide consultations for; to help market their business.

I have a passion for creating compelling campaigns that resonate with target audiences, and have a proven track record of developing and implementing successful marketing strategies that drive growth and brand awareness across the US, Europe and MENA.

PROFESSIONAL EXPERIENCE

BensiSkin

Portland, Oregon

MoshPit

USA - MENA

Marketing director

Jan 2023 – Sep 2024

• Overseeing marketing department.

• Evaluating and developing our marketing strategy and marketing plan.

• Planning, directing, and coordinating marketing efforts.

• Communicating the marketing plan.

• Researching demand for our products and services.

• Competitor research.

• Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.

• Identifying potential customers.

• Developing promotions with advertising managers.

• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.

• Developing and managing advertising campaigns.

• Building brand awareness and positioning.

• Supporting sales and lead generation efforts.

• Coordinating marketing projects from start to finish.

• Overseeing social media marketing strategy and content marketing. Achievements:

Strategic Brand Road Map

Brand Visual Style Guide

Market Research

Strategic Business Plan

Strategic Marketing Plan

Website Design

Product Roadmap

Social Media Marketing Plan

Influencers Marketing Manager & Consultant

Influencers Campaign manager

Dec 2019 - Present

● Develop content strategy aligned with short-term and long-term marketing targets ● Close influencers deal and prepare agreements.

● Collaborate with marketing and design teams to plan and develop content, style and layout for influencers campaigns

● Lead influencer and editorial campaigns from ideation, execution, to data analysis and recapping ● Build solid relationships with different agencies.

● Prepare monthly competitors report

● Create engaging content for influencers - Edit, proofread, and improve writers’ posts

● Liaise with content writers to ensure brand consistency

● Use content management systems to analyze website traffic and user engagement metrics

● Manage content distribution to online channels and social media platforms to increase web traffic ● Develop an editorial calendar and ensure content team is on board ● Analyze influencers profiles by using different tools.

Achievements:

Signed with more than 900 influencers for different campaigns AQEL Zeena

Portland, Oregon

Email: *****.*****@*****.***

Mobile: 503-***-****

IG: ZEENAAQEL

SUMMARY

Brought more than 1m signups to an application through influencers & Content Reached to thousands of followers on Instagram accounts 40k - 250k Worked on over 73 successful campaigns for different brands.

Grew my personal profile on instagram to reach 392k followers. Baaz

MENA

Sports influencers consultant & Content lead

July 2019 - Present

● Grow my social media platform on Baaz to reach 30k followers

● Create Video content at home to help people improve their lifestyle

● Write & edit the monthly content plan

● Improve engagement by recommending the right topics/ trends & hashtags Achievements:

Started a sport channel with over 30k followers in 6 months organically

Produced over 100 sports videos

Signed over 30 influencers in sports industry

WOLF APP

World online

live festival

London - MENA

Ro’ya TV

Tav Crypto

Portland

EDUCATION

Washington DC

New York

Online Radio Host & Producer July 2019 - Present July 2020- Present

● Host a weekly show discussing sports & lifestyle

● Create assets & promote the show on social media platforms

● Develop monthly strategy for the show in collaboration with the community growth team Achievements:

Host an online show with over 1k listeners

Built a community/group with 3k active members

Caravan Show, TV Host /presenter August 2013-July 2016

Produced and presented the number one youth talk show in Jordan

Created, produced and presented different segments with the focus on women empowerment, youth empowerment, and challenging stereotypes throughout the region

Collaborated with a large team to deliver timely and quality content

Collaborated and presented global brands such as (Coca-Cola, Maserati and VeroModa)

Scrum Master

August 2017-Sep 2019

Crypto and Blockchain technology company with a focus on five services (Consultation and training, Trading, Market Analysis, Trading Bots, implementation)

Managed high velocity teams as well as training beginner teams to catch up with the company standards

Coordinated and worked closely with the Project Manager to stay within budget and timeline while working with the Product Owners to meet the task requirements and prioritizations

Motivated, trained and encouraged the teams on 1:1 level. Having personal connections with each of them.

Created a risk log and escalated the potential risks before they become issues

Worked directly with the Developers, designers, architects and QAs on a day to day basis Goldman Sachs 10K women US Department of State entrepreneurship program, Customized entrepreneurship and leadership component organized by Harvard University and focusing on practical strategies for leading change as well as modules on negotiation, communication skills, decision making, personal leadership style and team building; hardships that women face in the middle east and how to overcome those challenges, attended workshops coached by teams of senior women leaders identified by Goldman Sachs and expand their network of women leaders and business owners in New York City.

Boston, US Harvard university, Massachusetts— Executive educational program at Harvard Kennedy business School

(Women’s Leadership in the Middle East and North Africa A prestigious executive program that deep dove into what was taught in the Goldman Sachs program with a focus on implementing modules on negotiation, communication skills, decision making, personal leadership style and team building; Case Studies, Focus Groups and Group collaboration work to learn and apply real life examples of Women leadership throughout the corporate world. Jordan The Hashemite University, Amman, Jordan— Bachelor’s degree in Sports Rehabilitation Health and Human Performance with a focus on exercise science and sports medicine. understanding of the role exercise and activity play in overall health, fitness and athletic performance and the course of action to restore and enhance your original athletic abilities after injury. CERTIFICATIONS

Digital Branding and Engagement

Curtin University

2023

• The inter-relationship between paid, owned and earned media

• Consumer change and how it is altering brand communications

• Content marketing and how owned content can be distributed across company-owned digital media assets

• The value of Earned Media which interests your audience University of Maryland: Applied Scrum for Agile Project Management How to run a successful Scrum team for speed, innovation, leadership, and control What Scrum looks like at scale, its alternatives, and how to avoid pitfalls over time.

Microsoft: Analyzing and Visualizing Data with Excel

Utilizing sophisticated business logic and visualizations. Data importing, mashups, and preparing data for analysis.

Communication Skills

Compose effective business communications, including proposals, presentations, and reports. Apply key communication methods—such as informational briefing, persuasive messaging, or conflict management—to meet specific objectives. The techniques of public speaking, including message development, content, projection, inflection, and delivery.

LANGUAGES

English (Fluent)

Arabic (Native)

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