Director of digital marketing/business development.
Resume:
John T. Corsaut
Highly accomplished Marketing and Business Development professional with 15+ years
of experience leading and growing successful marketing organizations. Proven expertise in developing and executing integrated marketing campaigns across all channels, including digital, social media, and traditional media. Proven track record in driving revenue growth, building strong client relationships, and leading high-performing teams. Expertise in strategic planning, business development, team leadership, and project management.
Pasadena, MD
***************@*****.***
linkedin.com/in/johncorsaut/
EXPERIENCE
MATRiXX Marketing Design, LLC, Principal - Director of Marketing/Business Dev./Creative Dir./Art Dir.
Pasadena, MD January 2010 - Present
● Proactively identify and pursue new business opportunities through lead generation and client prospecting.
● Develop and execute impactful branding and marketing campaigns to enhance brand visibility and attract new clients.
● Manage the entire project lifecycle, including planning, execution, monitoring, and reporting.
● Ensure projects are delivered on time and within budget.
● Develop and execute public relations strategies, including media relations, press releases, and media outreach.
● Design and produce a wide range of marketing materials, including print, digital, and video content.
● Create engaging and effective visual content across multiple platforms.
● Develop and implement content strategies for various channels, including website, social media, and video.
● Create and edit high-quality written content for marketing materials.
● Develop and produce promotional videos.
● Design and Compose bids, proposals, brochures, and various other business informational letters.
● Maintain detailed client records of all project documentation, clarification, and presentations.
● Provide day-to-day technical support and expertise.
● Manage document filing, storage, and security.
● Build and maintain relationships with key media outlets and journalists.
IRONMARK [Previously Millennium Marketing], Director of Digital Marketing
Annapolis Junction, MD May 2021- February 2023 - Previously Millennium Marketing
● Developed and implemented comprehensive digital marketing strategies, including SEO, SEM (Google Ads), social media campaigns, and email marketing.
● Conducted website audits and keyword research to improve search engine rankings.
● Tracked campaign performance using analytics dashboards and key metrics to identify areas for improvement.
● Created and executed paid advertising campaigns across various SKILLS
Business Operations
Development
Business Management
Communications
Marketing Strategy
Creative Design
Digital Marketing
Digital Management
Marketing Automation
Adobe Suite
Microsoft Office
Apple Suite
Google Suite
HubSpot Academy
Wrike, Hive
MailChimp, et al
JIRA / Confluence
CERTIFICATIONS
Google Ads
Google My Business
Bing Ads
HubSpot Academy
Google Analytics 4
platforms.
● Collaborated with creative teams to develop and execute marketing campaigns.
● Created engaging content for various platforms, including social media, articles, and websites.
● Managed social media platforms, including content scheduling, community engagement, and social media analytics.
● Edited and proofread content created by third-party writers.
● Utilized sales and marketing tools to effectively reach target audiences.
● Presented information to senior management and executives.
● Provided management to direct reports on critical issues and organizational policies.
● Coordinated meetings and followed up on action items. LIQUIFIED AGENCY [Previously Liquified Creative], Principal - Director of Marketing/Business Dev.
Annapolis, MD December 2013 - June 2020
● Developed and implemented sales and marketing strategies to grow both agency and client businesses.
● Created business plans, including financial projections, for both agency and client projects.
● Developed and implemented strategic action plans to achieve business objectives.
● Managed the day-to-day operations of the business.
● Managed the business team, finances, and affairs.
● Worked with the team to achieve short-term and long-term revenue and profit growth.
● Led and managed teams effectively, including recruitment, training, performance management, and employee development.
● Developed a high-performance culture within the team.
● Provided management to direct reports on critical issues and organizational policies.
● Ensured compliance with organizational policies.
● Provided guidance and support to direct reports.
● Collaborated with creative teams to develop and execute marketing campaigns.
● Built and maintained strong client relationships across all levels of the organization.
● Provided excellent customer service by addressing inquiries and resolving issues promptly.
● Developed and maintained relationships with vendors and other stakeholders.
● Built and maintained strong business relationships with vendors and suppliers.
● Identified and pursued strategic partnerships with local organizations to expand market reach.
● Coordinated meetings and ensured smooth project execution.
● Prepared and delivered proposals and other business documents.
● Maintained accurate records of all project documentation.
● Effectively communicated and collaborated with clients, colleagues, and stakeholders.
● Conducted regular team meetings to evaluate progress and provide direction.
● Spearheaded visual communications and multimedia marketing campaigns.
● Managed and edited content for project websites and social media accounts.
● Ensured website design and content adhered to brand guidelines. ACHIEVEMENTS
2023: Grew digital department from two (2) digital specialists to five (5) digital specialists, creating a new staffed in-house social media department; combined total digital PPC and social spending exceeded $1.2 MIL net. As a result of the growth of the Millennium Marketing Solution digital department, the firm became an attractive acquisition and was acquired in late 2022 by Ironmark USA to expand its digital marketing footprint.
2020: Grew annual revenue and client base for Liquified Creative between 2014 and 2019 from $315K to
$2.5+M.
2015-2019: President of Annapolis Chapter of Business Networking International (BNI). Eagerly led a team of 15-26 professionals in business networking growth, conducted weekly meetings, managed and inspired Chapter growth to increase membership revenue and lead generation.
● Built and maintained relationships with key media outlets and journalists.
● Managed media inquiries and coordinated media interviews. EDUCATION
Michigan State University, East Lansing, MI
Studies on Masters of Arts in Advertising and Public Relations Michigan State University, East Lansing, MI
Bachelor of Arts in Communications
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