Dynamic Media Professional

CONTACT

C: *** - ***-****

@: *************@*****.***

A: Marietta, GA

IN: linkedin.com/in/lashonaword

EDUCATION

Bachelor of Art: Business Administration

and Marketing

Clark Atlanta University

Atlanta, GA

COMPETENCIES

• Programmatic buying

• Client & partner stewardship

• Campaign management

• Traffic coordination

• Budget & billing tracking/resolving

• Media research & analysis

TECHNOLOGY

Xander Galeforce Vision Digital

Remedy Operative Videology JIRA

Freewheel MRM - Beeswax OAS

Microsoft Office Suite

PROFESSIONAL PROFILE

Dynamic media professional with extensive experience in digital and traditional media. Proficient in executing media plans, ad operations, and campaign optimization, with a proven track record of managing multimillion-dollar investments for consumer brands. EXPERIENCE

Full Circle Strategic Marketing - Account Supervisor Mar 2022 – Jan 2024

• Managed the execution of media plans and budgets, ensuring alignment with client objectives and timely delivery of creative assets.

• Organized scheduling of media campaigns, verifying the launch of media creatives as per strategic timelines.

• Fostered collaborative relationships with clients and vendors, contributing to a constructive and successful partnership environment.

Effectv:

Ad Operations Specialist - Sep 2019 – Mar 2022

• Collaborated with campaign management and clients to deliver a seamless customer experience, addressing inquiries and providing tailored solutions.

• Directed the precise execution of commercial advertisements on cable networks, ensuring alignment with client contracts and advertising requirements.

• Maintained high standards of ad-copy processing and stewardship, achieving an error rate below 1% to prevent client dissatisfaction and revenue loss.

Digital Media Specialist - Aug 2015 – Sep 2019

• Improved customer engagement by facilitating multi-platform ad content delivery, enabling access across mobile devices and computers.

• Conducted comprehensive audience engagement analytics, driving optimization strategies based on behavioral, geographic, and demographic data.

• Administered intricate display and video ad campaigns, ensuring accurate order entry and fulfillment oversight.

Additional Experiences:

BBDO OMD KATZ - Traffic Coordinator + Project Management LASHONA WORD

Media Investment

Contact this candidate