Marketing Manager Business Development
Resume:
ADAM BRIZENDINE
MY “WHY,” “HOW,” AND “WHAT”
EDUCATION
Bachelor of Marketing and Sports
Management Marymount
University School of Business
**** – 2011
Arlington, VA
GPA: 3.6/4.0
CONTACT
PHONE:
ADDRESS:
11 U Street NW
Unit B
Washington, DC 20001
EMAIL:
****.******@*****.***
SKILLS
Digital Marketing
Print Marketing
B2B Bank Relations
Team Management
Public Relations
Event Planning
Data Analytics
Team Collaboration
Bank Sales
Product Presentations
Core Competencies
Excellent analytical, written and
verbal communication skills
Adaptable
Strategy Development
Meets goals
Takes ownership and
responsibility of personal and
team goals
Banking and Sales Knowledge
Objective Statement - To empower colleagues and promote growth opportunities through leadership and data driven results. I Use my genuine interest in developing sales opportunities to drive company goals, hile creating lasting customer relationships
My WHY in life is to contribute to a greater cause than myself to add massive value and improve the lives of others.
HOW I do that is by challenging the status quo and thinking differently to derive better solutions.
WHAT I bring is the establishment of trust by offering candor, transparency, and ultimately, the development of long-term meaningful relationships. INDUSTRY EXPERIENCE
American Bankers Association (ABA), Business Development – Washington, DC February 2017 – Present
Business Development Associate
Signed 22 State Banking Associations for co-endorsements agreements with Discover Debt, ServisFirst, and Gradifi from 2021-2023. Increased sales of BankExec simulation by $226,000 to $322,000 resulting in a 30% increase between 2019-2021.
Developed prospecting strategies through Salesforce.com and Power BI to increase bank sales and drive product growth.
Developed sales pitches and delivered presentations to prospect banks to adopt ABA Endorsed Solutions and BankExec Simulation. Inside Sales and Relationship Manager
Developed personal relationships with State Banking Associations and Bankers through presentations, communications and sales to increase adoption of banking services and technologies in order to support banks and their members.
Identified, built and executed two new sales and revenue streams in 2022 resulting in $45,000 in new sales of banking products.
Organized and delivered In-Bank training for Regulatory Compliance, Business of Banking, Payments Industry Overview and Estate/Trust Planning.
Created a streamlined sales model through Google Analytics by creating website traffic reports to support colleagues and increase bank-training sales. Associated General Contractors (AGC), Marketing Manager – Arlington, VA June 2014 – January 2017
Led marketing efforts for over 30 conferences and large meetings. Responsibilities included brand design, online campaigns, and development of on-site signage.
Managed a mobile app for 20 conferences a year that saw attendee adoption increase 20% year over year.
Maximized retail e-commerce sales resulting in $80,000 in additional revenue in 2015.
Streamlined customer communications for 60,000+ AGC members and customers, resulting in a 97.2% customer satisfication rate in 2016.
Managed company wide social media such as Twitter, Facebook, and Instagram. Managed meetings app for all 9 national conferences via Cvent
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