Social Media Digital Marketing

Romina Picón

Cell: 786-***-**** E-mail: ********@*****.***

Trilingual Marketing Professional with over 20 years of domestic and international project management, brand messaging, copywriting, translations, promotions, and event organization experience, and a career of achievements motivated to reach goals. A strategic team leader rounded in marketing, content development, and brand planning, who has created business models for multiple markets ensuring profitable integrations of corporate strategy and maximization of resources over the course of a successful career. C O M P E T I T I V E A D V A N T A G E S

• Strong analytical and organizational skills

• Detailed oriented with strong time management skills. Experienced working with deadlines

• Excellent written-oral communication skills. Digital and social media savvy

• Industry expertise in U.S. Hispanic and Latin American markets trends

• Experience managing multi-cultural business in diverse markets

• Goal setting to meet objectives and development of operational plans and processes

• Leads complex projects and develops solutions

• Fluent in English and Spanish, and conversant in Portuguese and French

• Organized, multi-tasking team player, detail oriented, project leader, and strong communicator P R O F E S S I O N A L E X P E R I E N C E

WARNER BROTHERS DISCOVERY - Miami, Florida 2022 – Present Digital Marketing

Responsible for developing, implementing, and managing digital marketing strategies across various platforms to drive brand awareness, engagement, and conversions.

• Plan and execute integrated digital marketing campaigns that align with company goals and objectives (includes content marketing, social media, and email marketing).

• Develop and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter.

• Design and implement email marketing campaigns.

• Produce and optimize digital content, including blogs, videos, infographics, and social media posts, ensuring they are aligned with the brand and target audience.

• Foster relationships with online communities, influencers, and customers, responding to inquiries, feedback, and comments on various digital platforms.

LEXICON SOLUTIONS, INC - Miami, Florida - Owner 2016 - Present Responsible for development and creation of digital and on the ground marketing services focused on providing high quality, functional, and affordable solutions for all businesses from local agencies to fortune 500 companies, and a solid knowledge and understanding of the US Hispanic & Latin American cultures and markets.

• Responsible for copywriting, content development, brand messaging

• Building and development of go appts/push notifications and social posts in alliance with ad sales goals and strategies

• Translations, campaigns, and events organization

• Manage the creation of eblasts and newsletters

A+E NETWORKS LATIN AMERICA - Miami, Florida 2014 - 2016 Executive Brand Solutions

Responsible for copywriting and developing all sales materials for media channels History, A&E, Lifetime, and H2 in English, Spanish, and Portuguese. Managed the Integrated Planning Process, including the development and execution of co-branded sales opportunities and content development for the company’s media brands. Ensure the development and implementation of integrated solutions for ad sales for clients, leading planning process and annual marketing calendar.

• Built and maintained working relationships with cross-functional partners to ensure marketing is collaborating effectively across the company. Worked closely with other team leaders to develop marketing calendar and strategies.

• Led and developed integrated strategic marketing plans to ensure the attainment of business unit objectives; increased trade recognition, and enhanced co-branded efforts for sales.

• Development and execution of processes and tools for consistent brand communications aligned with strategic goals.

• Managed marketing partnerships and integration of programs into the overall marketing strategy and plan. DISCOVERY NETWORKS LATIN AMERICA/US HISPANIC – Miami, Florida 2012 – 2014 Freelance Consultant – Discovery en la Escuela

• Strategy for program selection and adaptation for Discovery en la Escuela inventory.

• Translations, copywriting, and content development for online and on-air usage.

• Affiliate relations and development of packages for client usage, presentations, and sales decks.

• Content developed for social media and website.

• Database creation and management.

• Development of onsite and offsite training sessions in key markets.

• Development of classroom materials to support on air materials, cable operators, and subscribers. Page 2 – Romina Picon

VME MEDIA, INC – New York, New York (based in Miami, Florida) 2010 - 2012 Marketing & Events Manager Consultant – U.S. Hispanic Responsible for strategy, planning, development and implementation of marketing events in key markets for V-me Media Inc. Worked with internal departments (affiliate sales, ad sales, public relations, programming, legal) to create synergies and maximize opportunities to promote channel and key shows through off air events.

• Organized, designed, produced and executed interactive marketing events in English and Spanish.

• Responsible for budget and creation of marketing materials and digital media for trade and consumer audience.

• Coordinated campaigns to promote events in coordination with V-me’s Public Relations, On Air, Programming, Production.

• Organized and secured Vme’s talent participation at the events, venue negotiations, and media plan.

• Worked closely with Vme’s Station Relations and Business Departments to develop activities with affiliate stations and marketing events in collaboration with Cable MSO’s and Satellite TV providers.

• Worked closely with Vme’s Ad Sales Department to develop opportunities and incorporate sponsors. MTV NETWORKS LATIN AMERICA – Miami Beach, Florida 2007 – 2010 Sr. Marketing Manager Nickelodeon & Viacom Consumer Products Key point person for marketing consumer products Latin America for headquarters and international; managed consumer products marketing budget; liaison with MTV/Nickelodeon international marketing heads. Worked with internal departments (programming, research, ad sales, affiliate sales, legal) to obtain information, conduct studies, and create economies of scale providing documents in English and Spanish.

• Developed and oversaw annual marketing/brand plans, retail promotions, new property launches, and strategy alignment supporting sales goals and revenue objectives.

• Jointly developed and implemented retail plans in Latin America and enhanced business opportunities and relationships.

• Organize and manage annual agents-licensor meetings, developed marketing materials, newsletters, spots, sales presentations in English, Spanish, and Portuguese for key markets and established trade shows strategy.

• Liaison with Paramount Home Entertainment and Recreation for live shows, theatrical release calendars, Cruise and Nick Hotel plans; management and acquisition of Nickelodeon live characters.

• Facilitated brand training for clients, agents and internal groups to increase awareness and product knowledge.

• Performed competitive analysis for market and program development aligned to relevant local themes. HIT ENTERTAINMENT LATIN AMERICA – Dallas, Texas 2005 – 2007 Manager, Brand Licensing

Managed licensees and agent relationships and fostered strategic partnerships for consumer products, video, and audio for Barney, Bob the Builder, and Thomas the Tank Engine brands in Latin America. Responsible for strategic planning, brand vision, business plan development, and annual SWOT analysis to drive profitability. Implement Plan with local agents.

• Managed licensee/licensor contractual obligations, negotiated and executed contracts, marketing plans and product line launches to ensure maximization of brand profitability.

• Ensured licensees are knowledgeable of the brand philosophy in order to maintain the integrity of the brand.

• Directly oversaw business unit P&L. Group development and management.

• Evaluated competitor activity and product offerings to better understand and identify market opportunities.

• Performed ongoing assessment of product line to identify gaps, improvements, and competitive differentiation.

• Developed and managed a cohesive product line and development of new products to meet corporate and brand objectives. DISCOVERY NETWORKS LATIN AMERICA/IBERIA - Miami, Florida 2000 – 2005 Marketing Representative

Responsible for the organization, planning, execution and implementation of marketing initiatives for ad sales, affiliates sales and consumer including local and regional revenue generating events, contests, websites, media plans, campaigns, ad development, and premiums for Discovery Kids, Discovery Health and Travel & Living. Managed projects and worked with agencies, vendors, and internal departments developing promotional efforts for Advertising Sales, Affiliate Sales and consumers, monitored network ratings to track marketing initiatives effectiveness.

• Responsible for brand quality and appropriate representation of Discovery properties and acquisitions in three languages.

• Created sales tools and handled fulfillment of contests and marketing kits in English, Spanish and Portuguese.

• Worked with Programming, On-Air, Promotions, Communications, New Media, and Sales Departments in the execution of marketing initiatives ensuring consistency with brand quality and guidelines.

• Coordinated production timetables while spearheading projects through legal clearance and contracts.

• Worked with budget to ensure division’s production and media expenses meet goals. E D U C A T I O N

Palm Beach Atlantic University - West Palm Beach, Florida Bachelor of Marketing - Bachelor of Business Administration - Bachelor of International Business Hocking College - Nelsonville, Ohio

Associates Degree in Hotel & Restaurant Management – High Honors

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