Team Leader Brand Marketing
Resume:
Christopher D. Schlarman
*********@*******.***
www.linkedin.com/in/chris-schlarman
20+ years of agency and brand side leadership experience partnering with clients and internal teams to develop brand strategy, GTM efforts, and award winning plans and content designed to engage targets, increase penetration, drive revenue and improve brand health across a range of verticals, on-line, off-line and everywhere in between for B2C and B2B brands. Omni-Channel campaign strategy, design, production and execution experience, including optimization of; user experience, digital efforts (SEM/PPC/SEO/Social/Websites), CRM, media/engagement planning, events, sponsorships, etc. Practiced at leveraging data to inform strategies, tactics and execution while supporting brands such as; Tennessee Lottery, Men’s Health Group, Coke, Purina, Burger King, KFC, OfficeMax, Southwest Airlines, Blockbuster, AT&T, Driven Brands, etc. Experience:
Marketing Consultant 01/23-Present
Director of Marketing, Strategy and Delivery
Provide brand strategy, account management, business development, and process management support for agencies and brands. Leverage years of agency, and client side experience, to improve brand health and optimize GTM plan performance. Driven Brands, Take 5 Oil Change 04/21-12/22
Marketing Manager
Led a cross-functional team driving unit performance for a rapidly expanding quick lube chain.
• Managed internal and external teams to execute Omni-Channel plans supporting new and existing units; paid and organic social media, listing and reputation management, influencer use, retail experience, traditional media, CRM, lifetime value efforts, ethnic marketing, etc. Vario Consulting-St. Louis 10/19-4/21
VP, Head of Client Engagement
Delivered brand strategy, creative and program execution to clients in the industrial, association and philanthropic sectors.
Men’s Health Group Holdings-St. Louis 1/17-2/19
Director of Marketing
Drove all patient acquisition, customer experience and communications initiatives (content, advertising, PR, SEM/SEO, social (paid and organic)) for a chain of health care centers in multiple markets.
• Managed multiple agency partners and vendors to deliver aggressive patient acquisition and revenue goals across a multi-location, multi-market platform
• Utilized Omni-Channel marketing model to connect with potential patients and influencers across traditional media, digital channels, PR and CRM channels 2e Creative-St. Louis 11/15-11/16
VP, Director of Client Engagement
Led 26-member team to drive rapid growth of award winning pharma, med device and life sciences focused brand/advertisings agency. Hands on leadership of delivery of digital and traditional marketing support for Abbott, Alcon, Zimmer Biomet, Alkermes, etc. The Buntin Group -Nashville 3/14-7/15
SVP, Group Account Director
Managed delivery of integrated marketing plans and deliverables for Brookdale Senior Living
(1,200 units Nationwide), The Tennessee Lottery and The Heritage Foundation. VMLY&R-Kansas City 2/13-3/14
Group Account Director
Led a 50+ person team of technologists, creative, program managers and account managers in the delivery of brand centric digital and traditional marketing programs and technology solutions for Southwest Airlines, Assurant Health, PricewaterhouseCoopers Health Industries Practice, Hayneedle.com, The Kansas City Convention and Visitors Association and other clients. Crispin Porter + Bogusky -Miami 4/06-8/11
VP, Account Director -- Burger King
As a senior member of the 50+ member Burger King marketing team led the development and delivery of award winning media neutral business building ideas and solutions. Drove delivery of team efforts, and branded content in support of Burger King system-wide sales and traffic goals.
• Developed strategies and executions to drive market-to-market performance (value efforts, daypart initiatives, promotions, etc.) that generated $200 million in incremental local ad spend
• Led production of localized advertising for use in addressing market level brand opportunities Prior Experience:
Publicis - Cleveland 9/01-9/03
VP-Partner, Account Director -- OfficeMax
Led agency team in the development and delivery of brand building marketing strategies, advertising executions and retail support materials for the 1,000 store OfficeMax chain across all online and offline channels.
UPSHOT-Chicago 8/00-8/01
VP-Group Account Director -- SBC, Cingular Wireless (now AT&T) and Discover Card Motivated 30+ member agency team in the creation and execution of marketing programs for use in traditional media, direct, on-line, at retail, and elsewhere for Cingular Wireless and others The Waylon Co. -St. Louis 8/98-8/00
Group Account Director -- Coca-Cola Trade, KFC and Gateway Computer/Gateway Country Managed teams in the delivery of strategically focused, integrated marketing programs, including leadership of KFC Kids Meal program and All Family Promotions efforts, Shop Refreshed program development and launch for Coca-Cola and Gateway Computer Country Store. D’Arcy Masius Benton & Bowles-St. Louis 9/89-8/98
VP, Account Director -- Burger King, Blockbuster Video, Southwestern Bell Lead teams focused on local efforts for Burger King, Blockbuster Video co-ops and Southwestern Bell product support across multiple markets and regions.
• Leveraged market level analysis in the development of daypart and other local programs for execution at the market and region level. Identified opportunities for incremental spending to drive market performance
• Directed a large cross-disciplinary team in delivery of field marketing services; strategic planning, media planning/buying, promotional development and merchandising Gardner Advertising Company-St. Louis 5/86-9/89
Account Executive
Developed advertising and retail brand support programs and communications for Ralston-Purina Pet Foods and Ralston Military Human and Pet Food Marketing, Southwestern Bell Mobile
(MO/KS/OK), Centerre Bank and Trust, Whitman Corp. and The Illinois Central Railroad. Education:
University of Missouri, Bachelor of Journalism in Advertising
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