Senior Manager Associate Digital
Resume:
Sarah E. Fleischman
Nashville, Tennessee 37203
*************@*****.***
EDUCATION
The Pennsylvania State University University Park, PA Smeal College of Business
Bachelor of Science, Accounting Class of 2018
Masters in Marketing, Analytics and Insights (MMAI)Class of 2024 Masters Certificate, Business to Business Marketing Class of 2025 RELEVANT EXPERIENCE
Carat USA New York, NY
Senior Manager, Digital Planning November 2021-July 2023 Massage Envy strategic implementation of partnerships across Digital, Search/SEO, Programmatic and Social channels Actively grew the skincare segment by partnering with trusted and authoritative editorial voices and first to market technology offerings Built and presented tactical recommendations to clients ahead of driving promotional periods for creative and financial allocation approval Implemented emerging media platforms like TikTok, influencer activations and podcast sponsorships to elevate the media mix OMD USA New York, NY
Senior Associate Digital Investment May 2021-October 2021 Strategic investment and activation of digital, programmatic, and social campaigns for the GE Appliances client Created, communicated, and evaluated RFP needs based on client briefings Built and presented tactical recommendations to clients Daily client communication regarding media proposals, creative rotations, approvals & budget updates Created and distributed client facing reports for campaigns (2 week check in, mid campaign & wrap reports) Publicis Media New York, NY
Associate Digital Media Planner April 2019-May
2021
Implementation of Dunkin’ digital campaigns to deliver and out perform client branding and business objectives Oversaw direct IO process including initial publisher selection, budget allocation and legal alignment Analyzed and negotiated media proposals to select the most efficient and effective plans Evaluated learnings from past campaigns for optimization recommendations to client Maintained client & campaign budgets including billing discrepancy resolution on the Dunkin’, Scripps & Delta Dental accounts L’Oréal USA New York, NY
Management Development Program- Consumer Products Division June 2018-August 2018
Consumer Products Division working on the Headquarters SG&A team Built quarterly trend & budget for the Multicultural Beauty brands: Soft-Sheen Carson & Carol’s Daughter Managed Consumer Market Research to ensure brands funded projects/studies within their allocated budgets Streamlined Other FTE Indicator reporting across all brands Finance-Luxury Products Division- Summer Internship June 2017-Aug 2017
Led affiliate process improvement project for LUXE brands project Implemented an internal control system to better validate commission fees invoiced from Rakuten Assisted in digital month end close by reporting e-commerce metrics (Clicks, Conversions, sessions & AOV) Implemented a contract audit for digital influencers Digital Remedy New York, NY
Marketing and Communications Intern May 2016 – August 2016 Assisted Director of Marketing with implementing departments strategic plan Presented marketing position guides and decks for company initiatives: CPXample, CPXi- DAWN LEADERSHIP EXPERIENCE
Sweets by Sa Saint James, NY
Founder & Owner September 2020-Current
Baker, marketer and direct sales contact for baked goods; Content partnerships with local and national influencers via Instagram; Event marketing for local boutiques, jewelry stores and resident buildings Smeal Spend a Summer Day Board University Park, PA Intern Panelist July 2017
Selected to speak to prospective Penn State students and families about my time in Smeal SKILLS
SAP, Content Creation, Capcut, WordPress, Compass, Google Ads, Google Analytics, Prisma, ComScore, Foursquare, M1, IAS, TTD, Toast
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