Senior Product Designer, Senior UX Designer, Product Design Consultant
Resume:
I'm a results-driven design leader and
entrepreneur with experience designing
end-to-end solutions for digital products, I
thrive in fast-pace, forward-thinking
environments with an emphasis on good
user experience, growth, e-commerce, and
most recently AI. Most importantly, I work
well with people both leading and following.
About Me Recent Work Experience
I occasionally freelance, which will explain any gaps in my resume. Lead end-to-end product design initiatives for financial firms, SaaS companies, startups, and design agencies, delivering strategic solutions that drive business impact and growth. This includes managing the full product lifecycle—from strategy and design to client relationships—leveraging strong communication and even using AI tools to help drive the process forward. 2021 -2025 Freelance UI/UX Designer Self-Employed Designed and launched the bulk listing tool for sellers on Facebook Marketplace, automating repetitive tasks and allowing sellers to list multiple items at once—eliminating the need for one-by-one postings. Redesigned the mobile seller onboarding process with Quick Post, streamlining listing creation and driving a 10% monthly increase in Marketplace usage and engagement.
Developed enterprise-level e-commerce solutions and seller tools that optimized complex workflows, improving scalability, efficiency, and the overall seller experience on Facebook Marketplace.
Thrived in a high-growth, fast-paced environment by balancing quick iterations with long-term design strategy to deliver impactful, seller-focused experiences.
Meta - Facebook Marketplace (Seller Experience) Product Designer, Growth
Sept 2019-
Sept 2021
Companies I’ve worked for
Web Design
Prototyping
Mobile Design
HTML5/CSS
Visual Design
UI/UX Design
Product Design
Product Management
Cross-Collaboration
AI Integration
Design Leadership
Figma / Perplexity / Notion
Skills
Expertise
Education
July 2003 Devry University
Currently in Phoenix, AZ
****@************.***
https://ricolavender.com
https://www.linkedin.com/in/ricol/
Bachelors of Science, CIS
Product Design, UI/UX,
Web, Digital, Mobile, Ops
Rico
Lavender
Strategically hired for a high-priority, global UX initiative to resolve critical transparency issues in post visibility across Instagram and Facebook. Redesigned cross-platform controls, giving users clearer, more intuitive ways to manage where their posts appear.
Executed a data-driven, high-velocity design strategy, leveraging UX best practices to drive a 45% improvement in user sentiment and clarity. March- Meta - Instagram Contract Product Designer, Growth June, 2023
gap year
April 2024 - Senior/Lead UX Designer Progress Residential Current Leading end-to-end design of our property rental marketplaces and management platforms, streamlining complex workflows for renters, landlords, and property managers.
I’ve developed strategic, renter-centric design approaches backed by user research, usability testing, and behavioral insights to improve the home search and leasing experience while aligning initiatives with company values. Leading design workshops and strategy sessions, empowering the product team with user-centered methodologies and innovative problem-solving approaches.
Past Work Experience
Affiliations
Certifications
Improved user engagement and app navigation by implementing incremental design improvements to the online card management tool.
Utilized quantitative & qualitative research methods to inform UX design decisions, resulting in a 15% decrease in user drop-off rates during customer onboarding.
Collaborated with cross-functional teams to deliver innovative, user-centric designs, resulting in 50% decrease in customer complaints that were previously a problem because of frustrating and out-of-date navigational flows.
2017 - 2018 American Express Senior User Experience Designer Provided mentorship to junior designers and championed a culture of growth-driven, user-focused design, driving continuous improvement across the platform. Optimized complex workflows, such as warranty registration, installation scheduling, and returns processing, to reduce friction and improve post-purchase satisfaction. By migrating from Sketch I introduced and used Figma to design, prototype, and execute creative concepts for various digital experiences, leading to an improvement in the overall buyer and seller digital user experience. 2018 -2019 Sibi, Inc. Design Manager, Marketplace Experience Led product team to deliver visually stunning designs resulting in a 20% increase in user engagement on 2 mobile apps and one TV app as well as mentoring the junior product management with the web product. Led daily stand-ups with the distributed cross-functional team who were located remotely throughout Europe, mostly in Romania as well as one design contractor that was stateside. This helped establish a working flow to deliver on-time feature builds to our products each week. Managed the release schedule of our app on both the iOS store and Android store by writing engaging descriptions for each feature release as well as adding relevant visuals that helped portray any new features that would help sell the product online and communicate with our customers. Ownzones Product Manager
Norton Lifelock Senior UI/UX Web Designer
Substantial Contract User Experience Designer
Pearson Education Senior Graphic Designer
Secure Medical Digital Designer
Intrepid Networks Front-end Web Developer, Designer Alpha Omega Publications / Freelance Graphic Designer Director, Business of Design
Certificate of Multimedia Design
2016-2017
2015 - 2016
2014 - 2015
2013 - 2015
2012 - 2013
2012 - 2013
2003 - 2012
2023 - Current
2003
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