Digital Marketing Social Media

Michelle Catano

*******@******.*******.*** 857-***-**** linkedin.com/in/michelle-catano

EDUCATION

Bentley University Waltham, MA

Candidate for Bachelor of Science, Marketing, Expected Graduation: May 2026 Triple Minor in Business administration, Managing Digital Technologies & International Affairs RELEVANT COURSEWORK

Digital Marketing Analytics Fall 2024

• Analyzed digital marketing metrics to assess campaign performance and consumer engagement.

• Utilized tools like Google Analytics and SEMrush to derive insights and optimize marketing strategies. Web Design: Information Design, Principles and Practices Fall 2024

• Developed interactive website prototypes using Figma, applying UX/UI principles for accessibility and usability.

• Designed user-centered website prototypes, applying UX/UI principles to enhance accessibility and functionality. PROFESSIONAL EXPERIENCE

Sodexo, Waltham, MA Sep 2024 – Dec 2025

Marketing Intern

• Manage social media platforms, creating and curating engaging content to effectively connect with students.

• Edit and produce videos for marketing campaigns, ensuring high-quality and brand alignment.

• Design flyers, posters, and marketing materials that are visually appealing and support key initiatives. Beats by Dre, Remote

Marketing Research Externship Jul 2024 – Aug 2024

• Conducted consumer trends research, focusing on the audio industry and GenZ behaviors, identifying driving factors.

• Executed end-to-end consumer research, from scoping to data analysis and participant engagement.

• Developed interpersonal skills and public speaking prowess, effectively presenting findings to live remote audiences Dana-Farber, Boston, MA Jun 2024- Jul 2024

Donor Experience and Engagement Intern

• Developed and maintained meaningful donor relationships to support cancer research and patient care at Dana-Farber.

• Assisted in crafting personalized communications and materials to acknowledge donor contributions effectively.

• Planned and executed donor engagement events and initiatives to strengthen connections and appreciation. Hotel Veritas, Cambridge, MA Mar 2023 – Present

Guest Service Agent

• Operate how to adequately facilitate customers and comply with desires and needs.

• Organize reservations according to special requests and accommodations for disabled guests.

• Conduct several calls per shift, communicating with customers regarding inquiries and amenities. Braven, Remote Jan 2024- Apr 2024

Braven Accelerator Fellow

• Developed workforce skills such as leadership, operating and managing, communicating, and networking.

• Worked in teams, problem-solving by identifying possible obstacles, strengths, and support systems.

• Designed a career plan by outlining 7 specific, short-term goals using the SMART goals method. Emzingo U, Remote Sep 2023- Nov 2023

Global Innovation Internship

• Conducted industry research for potential competitors within Europe and America.

• Worked in teams collaboratively, redesigned the website and branding of a startup- Social Enterprise.

• Explored the marketing budget and different methods to develop the business and growth. Salary.com, Waltham, MA

Product Marketing Intern Jun 2023- Aug 2023

• Managed the company’s YouTube channel, edited, and posted webinars for the audience to promote products.

• Edited the list of industries associated with the marketing department and created PowerPoint presentations.

• Delivered an extensive series of emails to communicate with new brand ambassadors. LEADERSHIP AND VOLUNTEER EXPERIENCE

Model United Nations, Bentley University Apr 2024-Present Marketing Director

• Utilize social media platforms effectively to enhance visibility and attract new members.

• Collaborate with campus organizations to host engaging events, fostering a vibrant community within the club. COMPUTER AND LANGUAGE SKILLS

Computer Skills: HTML, Figma, SEO, Adobe, Microsoft (Word, Excel, PowerPoint). Language Skills: Spanish (Fluent), English (Fluent).

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