Social Media Content Writer

Introduction

Seasoned Content Writer and Emmy winner with 20 years of experience, adept in SEO and keyword optimization. Proven reliability in producing high-quality, engaging content across various platforms, including social media, press releases and more. Seeking to leverage content marketing proficiency and collaborative spirit in a dynamic new role.

Employment History

Vanco

Content Writer

Remote Mar 2022 - Jan 2025

• Collaborated with company leadership to strategize, create and refine internal communications across various topics.

• Conducted extensive research on industry trends and best practices, leveraging insights to enhance content marketing proficiency.

• Produced a diverse range of written materials, including emails, newsletters, webinars and other forms of communication on a daily basis.

• Composed and distributed press releases to effectively communicate important announcements.

• Developed and maintained a comprehensive content calendar for daily social media posts on platforms such as Facebook, Twitter, LinkedIn and Instagram.

• Demonstrated proficiency in designing and editing images to create engaging social media posts.

• Crafted, published and monitored the performance of social media advertisements.

• Leveraged technology such as AI to assist in creating more content, quicker.

• Initiated creative and interactive initiatives such as "Fun O'Clock" and photo challenges with incentives to actively engage employees on Teams channels.

• I was laid off earlier last year along with 84 colleagues, but I freelanced for the company afterwards.

Citizen

Writer, Safety Analyst

Remote June 2020 - Mar 2022

• Demonstrated commitment to user safety by educating and empowering individuals through real-time reporting on crime and public safety emergencies.

• Exhibited exceptional skills in monitoring, interpreting and moderating multiple data streams, including police scanners in order to send news alerts to users.

• Successfully maintained a professional and efficient approach while moderating incoming videos and chats.

• Collaborated seamlessly with colleagues to conduct thorough investigations into breaking national or international stories.

• Proactively curated up-to-the-minute wildfire and weather news, promptly delivering pertinent content to the target audience.

• Crafted engaging and informative posts on evolving incidents, ensuring accurate and timely communication.

• Contributed to the growth and development of new team members through effective training and mentorship.

• Leveraged excellent moderation abilities to manage incoming videos and chats, ensuring a positive and constructive environment.

• Provided valuable support by creating comprehensive schedules and breakdowns for seamless shift operations.

BenefitFocus

Media Production Specialist

Charleston, SC July 2019 - Sep 2019

• Acted as primary contact for all interaction with the customer and ensured all deliverable dates were understood and acceptable with the customer.

• Managed projects from start to finish and wrote video scripts for B2B and B2C clients.

• Authored 12 video scripts for healthcare clients within the first week in a new industry.

• Created and managed 25 projects simultaneously within the first 2 weeks without prior industry experience.

• Finalized 90% of projects prior to restructuring, all before deadline and with exceptional quality.

• Created 12 videos in 3 days completing edits and script changes within those 3 days.

• Wrote and edited scripts, communicated and collaborated with Video Editors, Animators, Designers and Project Managers throughout the production process and finished the project one day early.

• As executive producer, sent to Sanctuary on Kiawah to execute client testimonials. Created a marketing piece using client testimonials by interviewing high level clients (i.e. President/CEO of BCBS, President of Hawaii Medical Plan and VP of Blue Choice.)

• Traveled with the production team to onsite meetings and shoots.

• (Laid off, along with several others, due to restructuring.)

WCBD-TV

Executive Producer Mt. Pleasant, SC July 2007 - July 2019

• Successfully supervised and managed a dynamic team of 7 news broadcast, editorial and production staff members.

• Demonstrated exceptional leadership skills by effectively overseeing day-to-day operations, ensuring a balance between creative vision and technical precision as the NBC affiliate for the Lowcountry.

• Proactively created compelling web and social media content, maintaining a continuous flow of updated stories, promoting the station brand and driving viewer engagement across platforms like Facebook, Twitter and Instagram.

• Utilized content marketing expertise to create impactful materials that effectively reached target audiences.

• Conducted thorough keyword research and implemented SEO strategies to optimize content visibility and reach.

• Meticulously selected and edited photos for website, social media and on-air usage, enhancing visual appeal and reinforcing brand identity.

• Exercised comprehensive oversight of 5 daily shows and over 10 hours of live broadcast segments, ensuring accuracy by proofreading shows, verifying correct scripts and graphics and promptly sending video and scripts to national NBC and CNN affiliates.

• Skillfully coordinated incoming data and calls related to breaking news, providing valuable assistance in writing scripts and articles.

• Significantly expanded regional viewership to over 150,000 and beyond, leveraging effective strategies to engage and captivate a growing audience of over half a million.

• Collaborated closely with news and sales teams to seamlessly integrate client sponsored elements, maintaining strong partnerships and maximizing revenue opportunities.

• Conducted interviews with prominent leaders such as Mayor Joe Riley, Thomas Ravenel and Sen. Tim Scott, showcasing exceptional interviewing skills and contributing to compelling news content.

• Demonstrated innovative social media expertise, successfully launching viral campaigns for various news initiatives, and driving increased engagement and viewership across the social media landscape.

• Motivated and inspired individuals to actively follow the show through strategic social media strategies and captivating content.

• Developed and nurtured productive relationships with key stakeholders, local contacts, as well as all talent including anchors, reporters and photographers, ensuring effective communication and collaboration throughout each day.

• Displayed creative prowess in executing broadcast rundowns, scripts, graphics and videos, skillfully crafting stories in the newscast to captivate viewers' attention.

• Spearheaded the successful launch and growth of the Midday and 4pm newscasts, achieving significant household ratings and key demographics (34-56), resulting in increased overall viewership.

• Received an Emmy award for best newscast and a STAR award, recognizing excellence in broadcasting.

• Displayed adaptability and initiative by assuming the role of stand-in producer during staff absences, ensuring seamless operations and maintaining high-quality standards.

Education

Bluefield State College

Mass Communications, Journalism Bluefield, WV 2001-2003

Graham High School

High School Diploma Bluefield, VA 1997-2001

Websites

LinkedIn: https://www.linkedin.com/in/heather-olinger-8674a068

Portfolio: https://tinyurl.com/HeatherLynnOPortfolio

Skills

Content Writing, Content Management, Marketing, TV News, Social Media, Team Coordination, Storytelling, Research, Editorial Judgment, Collaboration, Leadership, Communication, Press Releases, Time Management, Community Management, Web Management, Video Editing, Graphic Design, Excellent writing and editing skills, SEO knowledge, content management systems proficiency, creativity, time management, adaptability, attention to detail, teamwork, social media expertise, Writing, Editing, SEO, Market Analysis

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