Digital Marketing Integrated

PAMELA CARR

Greater Chicago area 847-***-**** ***********************@*****.***

linkedin.com/in/pamelacarr Portfolio: www.pamelacarr.online SUMMARY

Scrappy, resourceful, and results-driven Senior Integrated Marketing & Ecommerce Professional with expertise spanning traditional direct marketing and modern ecommerce strategies. Known for entrepreneurial drive, hands-on leadership, and ability to scale businesses. Proficient in creating integrated marketing campaigns, social media strategies, site merchandising, and print materials to drive revenue growth. Skilled in leveraging innovative technology and third-party solutions to enhance ecommerce performance. Experienced in managing high-performing teams, leading cross-functional initiatives, building strategic partnerships, and delivering content that drives measurable conversions. PROFESSIONAL EXPERIENCE

MARKETING RESERVE, West Dundee, IL

Principal, Integrated Marketing (self-employed) 2021–Present Vice President of Marketing – Non-profit Organization (Confidential), Kane County, IL 2023–Present

• Designed and executed a strategic marketing and revenue growth plan, introducing initiatives like a membership program, large-scale fundraising events, targeted donor campaigns, and ecommerce merchandise sales.

• Led multi-channel public relations efforts, including a blog launch that garnered 10,000 views in 24 hours.

• Established a Community Outreach program to engage underserved populations and promote community involvement.

• Implemented a CRM system to personalize donor and volunteer communications, increasing engagement and participation.

Email Marketing Contractor – Society of Actuaries, Schaumburg, IL 2022

• Designed targeted email campaigns and improved performance through audience segmentation. Digital Marketing Contractor – Chamberlain Group, Oak Brook, IL 2021

• Executed 8 digital marketing campaigns, surpassing annual goals in five months.

• Optimized CRM workflows and app content for the myQ platform to drive user engagement. ZEBRA TECHNOLOGIES, Lincolnshire, IL

Digital Marketing Project Manager 2019–2020

• Led the marketing implementation of an Oracle B2B ecommerce platform, overseeing strategy and optimization.

• Developed a 2-year roadmap for B2B enhancements, prioritizing user experience and data integrity.

• Collaborated with cross-functional teams to align objectives and deliver measurable outcomes. KIEFER AQUATICS, Zion, IL

Director of Marketing 2017–2018

• Overhauled catalog strategy and design, driving a 30% sales increase.

• Enhanced ecommerce operations through a Magento re-platform and SEO content.

• Expanded online community by 20% with influencer partnerships and curated content.

• Streamlined Amazon operations, optimizing category sales and market share. ENESCO GIFT, Itasca, IL

Director of Digital Marketing 2015–2016

• Launched a B2C ecommerce startup, integrating retail partner and in-house fulfillment.

• Increased B2B site traffic and conversions by boosting email revenue by 46% through segmentation and automation.

• Directed site merchandising and digital marketing strategies for a large product portfolio. Page 2 – Pamela Carr Integrated Marketing Resume – ***********************@*****.*** CHICAGO TRIBUNE, Chicago, IL

Digital Marketing Manager 2011–2015

• Established a B2C sports collectibles ecommerce startup, exceeding revenue targets by 2.5x.

• Built three social communities to drive ecommerce traffic and conversions.

• Launched DigitalPlus™ digital news subscription, acquiring 500,000 subscribers in six months. ALLSTATE INSURANCE COMPANY, Northbrook, IL

Integrated Marketing Communications Contractor 2010

• Developed CRM email strategies for two major product launches, increasing cross-sell revenue. MARKETING RESERVE, West Dundee, IL

Principal, Integrated Marketing (self-employed) 2005–2010

• Launched new product lines and redesigned B2B ecommerce sites, driving $600K in incremental revenue.

• Managed retail product launches for major partners like Target, Michaels, and Walmart. W.W. GRAINGER, INC., Mettawa, IL

Corporate Accounts Marketing Manager 2003–2004

• Created tailored content and email campaigns, driving 30% of total online sales ($900M).

• Protected $1.5B in government sales through a supplier diversity marketing strategy. SEARS ROEBUCK & CO., Hoffman Estates, IL

Senior Marketing Manager 1998–2003

• Managed a $17M catalog budget, achieving 5% retail sales growth and $300M in catalog sales.

• Enhanced sears.com functionality with virtual catalog technology and targeted promotions.

• Increased revenue and reduced costs through alternative catalog delivery and advertising strategies. EDUCATION

Northwestern University

MS, Integrated Marketing Communications

• Direct Marketing Intern, L.L. Bean

Western Michigan University

BBA, Advertising, General Business

• Scholarships: Johnston Advertising, College of Business, and WMU Academic

• Adjunct Advertising Professor, Haworth College of Business PROFESSIONAL DEVELOPMENT & CERTIFICATIONS

• Website Development, Digital Image Manipulation, Digital Photography – Illinois Institute of Art

• Project Management Certification – Loyola University SPECIAL INTERESTS

• Participating in Hunter/Jumper horse show competitions

• Performing the national anthem at community events

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