Digital Marketing Product Owner
Resume:
Product Owner with over ** years in the automotive industry, leveraging extensive expertise in product management and digital marketing to drive brand growth and sales. Skilled in SAFe Agile Methodology and requirements definition, adept at aligning product strategies with stakeholder goals for significant business impact. Enthusiastic about fostering innovation and optimizing team collaboration for successful outcomes.
SKILLS
Product Ownership
Product Management
Digital Marketing
Event Planning
Relationship Management
Account Management
Requirements Definition
SAFe Methodology
Cross Team Collaboration
Waterfall Methodology
Data Management
Project Coordination
EMPLOYMENT HISTORY
Caretaker
Jul 2023 – Dec 2024
Assisted with all personal needs, including (but not limited to): ensuring patient attended all medical appointments as necessary; medication administration with daily intake log; bathing, dressing, and other personal hygiene needs; ensuring completion of all end-of-life activities in a timely and respectful manner.
Product Owner, Global Expansion / Owner Experience, IT, General Motors, Nov. 2015 – Jul 2023
Austin, TX
Managed global product delivery, enhancing market reach, and driving revenue growth.
Collaborated with international teams, resolving complex issues for successful project outcomes.
Led SAFe Agile adoption, improving cross-functional collaboration and delivery efficiency.
Authored precise requirements in TFS/Azure DevOps, streamlining task execution.
Aligned product strategies with stakeholder goals, achieving significant business impact.
Optimized requirement specifications using TFS and Azure DevOps, enabling swift conversion of requirements into actionable tasks for development teams.
Data Architect, Technology Group, MRM Worldwide, Feb. 2010 – Oct. 2015
Birmingham, MI
Managed data files, ensuring seamless integration and enhancing team collaboration.
Resolved data issues, improving reliability, and optimizing data flow with third-party providers.
Architected data systems, providing crucial support for vehicle product reviews.
Implemented data management practices, significantly reducing issue resolution time.
Fostered strong relationships with data providers, improving data quality.
Sr. Account Executive, Interactive Marketing, MRM Worldwide, Oct. 2007 – Apr. 2008
Birmingham, MI
Managed client accounts, enhancing satisfaction and retention through strategic solutions.
Aligned digital products with client goals, increasing sales and brand visibility.
Coordinated teams for seamless execution, improving project outcomes and client engagement.
Developed comprehensive metric reporting systems, providing clients with actionable insights to optimize their digital marketing strategies and boost ROI.
Account Executive, Interactive Marketing, MRM Worldwide, Mar. 2006 – Oct. 2007
Birmingham, MI
Managed website updates, enhancing client satisfaction and operational efficiency.
Optimized brand websites, driving measurable growth in ads and search strategies.
Delivered competitor insights, sustaining market position and strategic advantage.
Built strong client relationships, ensuring seamless communication and project success.
Project Coordinator, Interactive Marketing, MRM Worldwide, Jan. 2006 - Mar. 2006 Birmingham, MI
Coordinated timelines, ensuring consistent deadline adherence and project success.
Facilitated communication in meetings to align projects and enhance collaboration.
Managed legal approvals, maintaining compliance, and ensuring project integrity.
Organized data for improved access to insights, boosting competitive edge.
Analyzed agency structure, strengthening client relations and information flow.
Additional Relevant Employee History
MRM Worldwide, Jun. 1999 – Jan. 2006
The Berline Group,
1997 - 1999
Collaborated with Finance for precise billing, enhancing cross-departmental efficiency.
Analyzed competitors, delivering insights for strategic growth.
Supported Vice President and Account Executives, optimizing daily tasks for improved productivity.
Orchestrated client presentations, managed correspondence, and maintained team schedules, ensuring seamless administrative operations for The Berline Group.
EDUCATION
Oral Roberts University, Tulsa, OK, 2013 – Present: Pursuing Business and Psychology Degree
Pontiac Central Senior High School, Pontiac, MI 1989 – 1993: Diploma, Business Curriculum
North Oakland Technical Center, 1992 – 1993: Certificate, Specialized Computers
COURSES
Licensed Health and Life Insurance Agent, 2023 – Present: State of Texas Insurance Board
Trained and certified in Teams and Scrum, 2022 – Present: SAFe
ADDITIONAL INFORMATION
Software Experience
Adware; Azure Dev Ops (ADO); Cute FTP; Hudson; JIRA; Internal Content Management System(s); Lotus Notes; Microsoft Office Suite (Access, Excel, Outlook, PowerPoint, Project, Visio, Word); Notepad ++ ; Omniture Site Catalyst; Photoshop; QuickBase Helpdesk Software; SOAP UI; TFS; Tortoise SVN; Win SCP; Various internal company designed software as applicable
HOBBIES
I love cooking for family and friends; hosting parties; reading; volunteering at food banks; learning new skills and anything zombie related (i.e., video games, books, and movies).
REFERENCES
Peter Pipia, General Motors
Dipak Rathod, MRM
Jason Snelling, Personal Reference
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