Social Media Marketing Coordinator

Passionate and motivated marketing professional with experience in social media management, campaign

development, and content creation. Skilled in utilizing social media and affiliate marketing to drive brand growth, with a strong foundation in analytics, content strategy, and digital engagement. Skilled at building genuine connections with audiences across various sectors. Winmark Corporation

Marketing Coordinator

Developed social media process improvements and project schedules, ensuring seamless coordination of organic and paid content.

Led photo and video shoots to produce high-quality visuals, enhancing content for campaigns. Distributed creative materials to franchisees and provided tools to elevate brand awareness across platforms.

Supported store launches and transitions, ensuring brand consistency and quality experiences. Winmark Corporation

Bachelor of Business Administration

Marketing Manager

Majors: Marketing

Developed and executed multichannel marketing campaigns across email, web, and social media, increasing brand awareness and engagement.

Managed creative content for social accounts, ensuring alignment with brand messaging and audience interests, leading to a 35% increase in engagement on platforms like Facebook and Instagram. Led a campaign that achieved 30M+ impressions and significantly surpassed TikTok benchmarks, earning consideration for a TikTok case study.

Analyzed performance metrics to track campaign success and provided insights to optimize future strategies, ensuring a measurable impact.

2023 - 2024

2022 - 2023

PROFESSIONAL SUMMARY

816-***-**** · *******.******@*****.***

Minneapolis, MN

Maryama Abdullahi

PROFESSIONAL EXPERIENCE

EDUCATION & CERTIFICATIONS SKILLS

University of Missouri Kansas City

Social Media Marketing (Meta Business Suite, TikTok Ads Manager, Hootsuite)

Client Relationship Management (Salesforce,

HubSpot)

Content Creation & Campaigns (Canva, Adobe Suite,

Google Ads)

Performance & Reporting (Google Analytics, Meta

Insights)

Email Marketing & Automation (Constant Contact,

Mailchimp)

SEO & Digital Ads (WordPress, Google Search

Console)

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