Seasoned Sales & Business Developer
Resume:
Melissa Dillehay
Apt 1102, Frisco, Texas
****************@*****.***
Summary
Seasoned Sales Executive with expertise in Aesthetics/Cosmeceuticals and healthcare sectors, showcasing robust direct-to-physician sales acumen. Proven track record in territory management and executing strategic sales initiatives that enhance product visibility and market share. Skilled in cultivating lasting relationships with Dermatologists and Plastic Surgeons, and adept at leveraging digital marketing for brand advancement. Keen to drive market penetration procedures and product distribution in the Local & National Aesthetics market. Experience
CEO & Founder
Tastefully Olive
Jun 2020 - Present
As the CEO and Founder of Tastefully Olive, a distinguished provider of 5th-generation Greek Extra Virgin Olive Oils, Balsamic Vinegar, and Crushed Fruit Vinegar, I have spearheaded the cultivation of a brand that epitomizes premium, authentic, and high-quality products within the Consumer Packaged Goods (CPG) market. My leadership has been instrumental in defining the strategic vision, guiding operational leadership, and fostering the growth of the company. I have meticulously overseen all facets of product development, brand positioning, distribution, and partnership enhancement in a highly competitive CPG landscape. Key Responsibilities:
- Directed the strategic vision and leadership, ensuring growth and sustainability across local and global markets, with a keen focus on the CPG sector.
- Championed product innovation and development, leading the introduction of new product lines that meet discerning tastes and industry demands.
- Crafted and executed marketing and branding strategies to bolster the company's heritage, authenticity, and commitment to quality, thereby augmenting market share and brand visibility.
- Forged and maintained pivotal partnerships with distributors, retailers, and suppliers, strengthening relationships within the CPG community to widen product distribution and operational scalability.
- Managed daily business operations with an emphasis on supply chain management, logistics, and financial planning, upholding the highest standards of quality control and industry compliance. Insurance Agent
Symmetry Financial
Oct 2019 - Jun 2020
• Elevated client insurance coverage satisfaction by 100%, as gauged through follow-up feedback, by conducting comprehensive interviews to accurately ascertain coverage needs.
• Generated 175 leads within a month, achieving a 95% conversion rate, by strategically prospecting potential clients through calls and emails, showcasing proficiency in lead generation and follow-up.
• Tailored insurance programs to precisely align with client-specific requirements, ensuring 100% risk coverage, by meticulously evaluating financial backgrounds and insurance needs. Aesthetic Sales/Marketing Director
Obagi Skin Health Institute
2008 - 2014
Pioneered the Obagi Skin Health Institute's community outreach high end eve% Pioneered the Obagi Skin Health Institute's social media, marketing, and VIP rewards programs, driving a 200% growth in online community engagement and enhancing customer retention. This was a very special project that launched nationwide and was not only branding products boxes, but all marketing material and magazine campaigns, elevating brand visibility and consumer engagement.
• Pioneered the Obagi Skin Health Institute's social media, marketing, and VIP rewards programs, driving a 200% growth in online community engagement and enhancing customer retention. Managing Director/Account Executive
Modern Luxury Media
2008 - 2008
Obagi Skin Health Institute
Sales & Marketing Director
In this role, I specialized in driving sales for advanced aesthetic procedures and premium skincare products, focusing on delivering exceptional client experiences and meeting the institute's revenue targets. I worked closely with a diverse clientele, including high-net-worth individuals, to provide tailored recommendations aligned with their skincare goals. Key Responsibilities:
1. Consultative Selling: Conducted in-depth consultations to assess clients' skincare needs and educated them on the benefits of Obagi's aesthetic procedures and product lines. 2. Client Relationship Management: Built lasting relationships with clients by maintaining regular follow-ups and providing personalized skincare plans to ensure long-term satisfaction.
3. Collaboration with Medical Professionals: Partnered with dermatologists and aesthetic practitioners to align treatment plans with clients' expectations, ensuring seamless service delivery.
4. Product Education: Demonstrated in-depth knowledge of Obagi's products, including their formulations and applications, to drive trust and credibility with clients. 5. Revenue Generation: Consistently exceeded monthly sales goals, contributing to overall revenue growth for the institute.
6. Event Coordination: Organized and participated in promotional events and skincare workshops to increase brand visibility and attract new clients.
Key Accomplishments:
7. Increased individual client sales by an average of 20% through effective upselling and cross-selling strategies. 8. Achieved top sales recognition for three consecutive quarters by surpassing targets and maintaining high client retention rates.
9. Contributed to a 15% growth in the institute’s annual revenue by successfully onboarding new clients and expanding the reach of Obagi’s product offerings.
10. Spearheaded a skincare awareness campaign that resulted in a 30% uptick in product inquiries and consultations.
11. Received excellent client feedback for personalized care and expert advice, bolstering the institute’s reputation as a leader in aesthetic skincare.
12. • Masterminded the development and execution of comprehensive marketing and communication strategies, significantly boosting product sales and brand loyalty by following Dr. Obagi's philosophy, resulting in a 400% uplift in sales.
Managing Director/Account Executive
Modern Luxury Media (publication closed)
2008 - 2008
• Led strategic business development initiatives, resulting in a significant increase in market share, by designing and executing sales strategies that capitalized on market changes and opportunities.
• Drove company sales across all print and digital platform media, achieving a notable revenue increase through effective marketing and distribution strategies.
• Cultivated and deepened business relationships with luxury hotels/spas, enhancing brand visibility and business by a marked percentage, through targeted partnership development and client engagement strategies.
Owner/Publisher
Just Kids Family Resource Guide
2005 - 2008 (3 years)
• Led the development of comprehensive advertising strategies, significantly enhancing print and web media presence through the utilization of advanced technical skills and innovative marketing materials design, including web design, price sheets, and contracts.
• Expertly managed company finances and client relationships, fostering new business development and ensuring budget adherence by implementing efficient electronic registration and contract management systems.
• Directed the creation and execution of the company's business plan and financial strategy, ensuring compliance and operational excellence, by maintaining meticulous contractual records and overseeing all aspects of product marketing and development. Account Executive
The Kids Directory
2001 - 2005 (4 years)
• Developed and designed advertising solutions tailored to specific client needs, demonstrating a strategic approach to enhancing business outcomes through creative advertising.
• Led the strategic implementation of advertising design, showcasing leadership in directing comprehensive advertising strategies to meet and exceed business objectives.
• Managed company deadlines, expenses, and customer relations, ensuring operational excellence and maintaining strong client relationships through effective management practices.
• Maintained meticulous financial and contractual records for clients, underscoring a commitment to detail and organizational excellence.
• Designed and developed marketing materials, including price sheets, contracts, custom forms, and brand identity promotional items, highlighting innovative skills in creating materials that enhance brand visibility and market presence.
Education
University of Arkansas at Little Rock 1997
Skills
Problem Solving
• Communication Skills
• Fast-Moving Consumer Goods (FMCG)
• Social Media
Marketing
• Digital Marketing
• Business Development
• Wholesale
• Regulatory Affairs
• Contract
Negotiation
• Project Management
Honors & Awards
Who’s Who among American Business Women
Awards of Recognition for Outstanding Customer Service Monetary Bonuses for Sales Excellence
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