Social Media Integrated Marketing
Resume:
Krystanne Borgen
Erie, CO • 303-***-****
Summary
Strategic and creative marketing leader with 25+ years’ experience driving brand growth, full-funnel marketing, and revenue acceleration. Proven expertise in developing and executing integrated, data-driven marketing strategies, leading cross-functional teams, and optimizing performance in competitive B2B environments. Adept at shaping customer insights into compelling messaging that converts prospects into loyal clients.
Areas of Expertise
•Brand Development & Management
•Content Creation & Storytelling
•Cross-Functional Team Leadership
•Full-Funnel Marketing Strategy
•Account-Based Marketing
•B2B Growth & Demand Generation
•Stakeholder Collaboration
•Digital & Content Marketing
Accomplishments
Revamped social media marketing strategies, leading to significantly higher engagement and brand awareness.
Led a comprehensive brand refresh, strengthening market positioning and creating a consistent brand identity across all channels.
Implemented a new marketing automation system, streamlining campaign execution and improving lead nurturing effectiveness.
Developed and launched a digital marketing campaign, resulting in a substantial increase in inbound leads and customer interactions.
Professional Experience
VSP Technologies, Prince George, VA 2020 – 2024
Director of Marketing and Communications
Led corporate marketing strategy and execution, driving a 50% increase in brand visibility and optimizing marketing budgets for enhanced ROI. Managed cross-functional teams and spearheaded targeted campaigns to support sales enablement and customer engagement.
Developed and executed full-funnel marketing programs that increased brand visibility by 50% and drove significant MQL and SQL growth.
Collaborated with sales and product teams to create targeted campaigns, enhancing customer engagement and accelerating revenue.
Established KPIs and performance dashboards; leveraged analytics to optimize multi-channel initiatives, resulting in improved ROI.
Strengthened brand positioning through strategic storytelling and thought leadership tailored to complex, technical audiences.
Power Dynamics, Inc. (PDI), Inver Grove Heights, MN 2013 – 2020
Marketing and Business Development Manager
Directed digital and traditional marketing initiatives, achieving a 20% increase in sales and significant social media growth.
Directed digital and traditional marketing campaigns that increased sales by 20% and boosted lead generation through strategic LinkedIn initiatives.
Managed a comprehensive corporate rebranding, ensuring consistent messaging and visual identity across all channels.
Developed and executed account-based marketing strategies, driving industry recognition and improved customer conversion rates.
nSpire Health, Longmont, CO 2003 – 2012
Marketing and Communications Manager
Designed and executed global brand and digital marketing strategies, optimizing engagement across key markets.
Designed and implemented global brand and digital marketing strategies in competitive medical device markets.
Led targeted email and content campaigns that enhanced engagement and event participation, directly impacting lead conversion.
Managed a geographically dispersed team, overseeing budget allocation and aligning marketing tactics with business objectives.
Additional Experience
Global Marketing Communications Manager, Presilient, Broomfield, CO
CEO, Kalyx Marketing, Erie, CO
Marketing Communications Manager, Ferraris Medical, Louisville, CO
Sales Representative Meeting Planner Customer Service Trainer, Career Track, Boulder, CO
Education
Coursework Completed in Graphic Design, Fort Lewis College, Durango, CO
Coursework Completed, Associate of Arts, Front Range Community College, Westminster, CO
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