Social Media Program Manager
Resume:
April Grace B. Lacson
Mobile: +63-926-******* E-mail: ************@*****.***
P R O FIL E
A versatile, creative and goal-oriented individual with a strong background in communications, creative writing, development work and training.
PR O F ES S I O N A L EX P ER I EN C E
Communications Specialist, Corporate Consultant, 2016-present
Works with the start-up community, NGO, private organizations
Ensures quality website and social media content of the company
Ensures effective and accurate contents of marketing and communications materials
Supervises internal and external communications in the company
Supervises and writes communication letters to external agencies and clients
With working knowledge in Adobe applications, Mailchimp and website content management system
Events facilitator and trainer for companies
Coordinates with media outlets for company promotions and crisis management
Technical Assistant to DOH Neglected Tropical Diseases Programs, World Health Organization, 2015
Accomplishment include acting as speaker during training of health workers for mass drug administration activities and facilitation of forums and trainings for health workers
Supported the Program Manager in all technical aspects of activities (forums, workshops, trainings, surveys and meetings)
Conducted partnerships, networking, and resource generation and mobilization activities for the NSCEP program
Supported the Program Manager in the development and formulation of policies, standards, guidelines and implementation of plans, projects, activities to control and eliminate Schistosomiasis
Supported in the collaboration of activities with various organization/ agency partners to support vulnerable communities
Corporate Communications Supervisor, Landco Pacific Corporation, 2014
Successfully supervised one of the company exposure via TV feature at GMA-7, Kapuso Mo, Jessica Soho, last May 2014
Supervised internal and external communications among stakeholders and employees
Supervised website contents, enhances social media reach via social platforms such as Twitter, Facebook, Pinterest, Blogs
Ensured company newsletters are informative, relevant for customers, employees, to include updates in events and press releases
Ensured contents in all marketing and communications collateral are coherent with the company’s objective
Written and edited company collateral such as newsletter articles
Coordinates with media outlets for company promotions and crisis management
Writer and Researcher, 2013
Edited and written essays, term papers, and modules of various clients
Project Specialist, Philippine Survey and Research Center, August 2009- 2012
Worked as part of the research team which conducts focused-group discussions for various multinational clients, with successful results of newly-launched ideas and products
Translated research materials from Filipino to English and vice versa
Transcribed research outputs from focused group discussions
Conducted on the spot translation during actual interviews and discussions
Trainer cum Marketing Officer, Headstart Review Center, Quezon City, November 2007 – 2010
Taught English and Filipino topics relating to College and high school entrance exams
As a marketing officer I’ve conducted talks and interfaced with key clients such as school principals, parents and students in secondary schools as part of the company’s marketing program
Served as a liaison officer between the company and various secondary schools in connection with the review programs being marketed by the company
Previously served as academic instructor (since 2007); conducted special review programs such as UPCAT and PSHS entrance exam reviews for incoming university and high school students, and coached primary to tertiary level students in their academic tasks
Ensured marketing and communications collateral are coherent with company’s goals
Project Consultant, UP Population Institute, Quezon City, 2009- 2010
Worked as part of the research team which conducts focused-group discussions with the goal of using collected data in empowering women and people from vulnerable communities. Projects usually have the government or NGOs as partners in development work.
Transcribed research outputs from focused group discussions
E D U C AT IO N
Bachelor of Arts in Creative Writing in Filipino (2007)
University of the Philippines, Diliman, Quezon City
EXAMINATION TAKEN
Civil Service Examination (Professional) Passed, May 27, 2012
REFERENCES
Dr. Zaixing Zhang Ms. Rhuena Suarez
World Health Organization Philippine Survey and Research Center
*****@***.***/******@***.*** ****.******@****.***.**
000***-******** 0917- 856 2941
Dr. Cecile Magturo
Department of Health
****************@*****.***
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