Program Management Product Development

ROBERT RAMSAY

**** ***** ***** *****, **********, NC 28405

Email: ***@***********.***

EXECUTIVE PROFILE

Entrepreneur executive with Domestic and International Business experience, proficient in working with many diverse cultures, complex program management and dealing with overseas sourcing and development from inception. Wide-ranging experience with major North America retailers, managing and growing sales, finding manufacturing sources, negotiating, product design, and managing multi-national sales and marketing programs. Highly skilled in all aspects of this process from A-Z. Experience recruiting, and managing sales teams globally. Expertise opening and growing new markets with leading consumer products brands with eCommerce and Brick-and-Mortar retailers using direct path to market as well as two-step-distribution. Extensive organizational and team management experience. Responsibility to $75 million with wide-ranging experience building and managing these world-class brands: COLEMAN POWERMATE * BLACK & DECKER * EMERIL LAGASSE * MARTHA STEWART * BRITA * KODAK * HAMILTON BEACH * SUNBEAM / COLEMAN * ORTHO

Proficiency generating business across multiple channels/markets in USA, Canada and Latin America. Wide- ranging experience with domestic and international markets. Knowledgeable presenter with high level written

& verbal skills. High level mechanical acumen. Specialties include: Strategic partnerships/alliances, Product innovation, Marketing strategy/tactics, Product development, National account management, Financial planning & analysis, Global sourcing and supply, Sales management, Brand licensing, Product marketing & pricing strategy, Business development, Domestic and direct import programs. Recruit & manage high-level teams. Start-up experience. Strategy, program & negotiation. Marketing & merchandising concepts. P & L, corporate planning & budgeting. High-level business acumen. Product & Program Development. Advanced computer skills. Hands-on style.

Professional Experience

TCL Products, LLC. Wilmington, NC 2002 to present

Director of Sales / Marketing / Operations

• Manage all aspects of sales, marketing and operations for USA, Canada, Latin America and Asia. Market penetration including: Home Depot, Costco USA, Sam’s Mexico, Walmart Mexico, Lowes Mexico, Costco Mexico, Home Depot Mexico, Walmart Canada, and eCommerce accounts including: Costco.ca, Walmart.ca, Amazon.ca, Walmart.com, Amazon.com, Wayfair.com, HomeDepot.com, Lowes.com, Sams.com and others.

• BRAND LICENSING: Extensive experience locating, negotiating and securing major worldwide brand licenses with: Black & Decker, Hamilton Beach, BRITA, Polaroid, Kodak, Martha Stewart, Emeril Lagasse.

• Manage product development from concept through final stages. Extensive travel to Asia developing products with key major manufacturers.

• Grew sales by $20,000,000 USD.

• Experience managing all aspects of Sales, Marketing, Operations, Sourcing, Logistics. SUNBEAM CORPORATION (Multiple divisions) Boca Raton, FL NATIONAL ACCOUNT MANAGER – Coleman Powermate generators, air-compressors (division of Sunbeam)

• Product responsibility: Portable Electric Generators, Air Compressors & Accessories, Home-Standby Gens.

• Account base comprised of Hardware/Home Centers, Mass Merchants, Wholesale Clubs.

• Account responsibility grew to $75 million, managing 2 direct reports & 12 Rep groups totaling 54 people.

• Managed national product launch with Home Depot. Developed merchandising & installation program.

• Recognized by senior management for increasing key account volume by 100%, across all categories.

• Kmart – Created innovative sales programs increasing listing & doubling sales to $9 million. New key accounts landed: Lowes, Home Depot, Grainger, Wickes, Chase Pitkin, Ames, B.J.’s, Meijer, TSC. CHANNEL MANAGER - Sunbeam (household appliances, and outdoor bbq-grills sold through mass markets) Managed sales in home center, mass-market, & club channels maintaining over $50 million sales marketing Sunbeam, Coleman Outdoor, First Alert, & Oster products for housewares, outdoor, bedding & patio categories.

• Grew business by 220%.

• Recognized by senior management as highest performing sales manager – Outdoor Category.

• National Responsibility for all BBQ Grill sales through wholesaler-based “Independent Channel”. MELNOR, INC., Moonachie, NJ

International Sales Manager / Regional Sales Manager– Eastern USA (Lawn Sprinklers, Nozzles, Snow Shovels, Hose Reels)

• Responsible for all aspects of USA sales between Texas and Maine and also all International Markets.

• Promoted to manage international markets as International Sales Manager.

• Traveled internationally hands-on selling, building & training a global network of distributors and sales agents.

• New markets penetrated: Great Britain, Eastern Europe, South America, South Africa, Japan, & Poland.

• Managed & mentored domestic sales force totaling 48 people.

• Wide-ranging experience managing all channels including: Hardware/Home Center, Wholesale Clubs, Drug, Grocery, Mass-Market, Hardware & Ag Co-ops. Experience with most key retailers in eastern of USA.

• Extensive experience with Lowes and Home Depot, Wal-Mart, B.J.’s, 84 Lumber, CVS, Blain, Shopko, Mills, TSC, Kmart, and many more.

• Managed “start-up” division (snow shovels) generating $5 million. Extensive product development. Director of Marketing & National Accounts THE COLEMAN COMPANY (Outdoor consumer products) Regional Sales Manager - Eastern U.S.A. W.R. CASE & SONS (Household & sporting knives via retailer/wholesale channel, eastern USA)

Sales Representative ORTHO

(Consumer lawn & garden products to retailers & wholesalers, direct & 2-step distribution, Chicagoland region) EDUCATION

• Mansfield State College – Criminal Justice

• York College of PA – Retailing

• Harrisburg Community College - Accounting

- CONFIDENTIAL -

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