Social Media Public Relations

Career Path:

Looking for a Writer or Editor position in: Internal or External Communications, Experienced in Ad / Marketing, Social Media, SEO/SEM Technical content development, I’ve worked full-time or as a contractor in the Banking, Insurance, Software & Retail Industries.

Work Samples:

https://tonythewriter.wix.com/tony-ferguson/

Experience:

Sr. Writer / Public Relations / Social Media

2021 to April 2023

Wells Fargo Bank / Marketing and Communications, Charlotte, N.C.

(Remote, 2-year contract)

Responsible for writing, editing, Search Engine Optimization and streamlining customer complaints system, including letter and documentation consolidation and reduction, in addition to tracking documentation for regulation compliance and disposal.

Helped develop UX mobile apps and email communications to customers in response to their complaint requests.

SEO System Management and Reporting

Developed more than 100 branded letters and email templates to replace their existing 3200. I enhanced the language, phrases and style of each BU’s procedures and workflow to ensure a more logical and humanized customer-centric approach.

Developed Language Bank Paragraphs for Case Specialists for all known complaint scenarios

Editor / Writer & Social Media Publisher

April 2015 to April 2020

Tudor Rose Productions / Literary Marketing and Communications, Ponte Vedra Beach, FL

Editor / Creative Content Writer for client products: young adult (YA), middle school (MS), Steampunk Fiction, autobiographies, Military non-fiction and fiction, literary blogs, industry white pages, annual reports

As AE, sold multimedia solutions to existing clients, media planner, buyer and developer for social media influencers, book jacket graphic arts subject matter expert. Vendor management

Public Relations Copywriter Coordinator October 2017 to July 2018

Wounded Warrior Project, Jacksonville, FL

(9-month contract)

Drafted and Edited press releases, media advisories, Social Media campaigns, written content for grant requests, newsroom and blogs, executive bios, newsletters, talking points, organizational messaging, prepared speeches for launch events, content for WWP internal and external communications (electronic and print)

Created video and photo assets to accompany written content that I developed

Client Services Email Manager / Writer April 2017 to Sept 2017

New Management Services, Jacksonville, FL

(6-month contract)

Responsible for editing and producing content / copywriting for communication information channels between Data Furnishers and the company owners, the four credit bureaus: TransUnion, Experian, Equifax and Innovis

Utilized Salesforce, Constant Contact, SharePoint and Umbraco Content Management System

Public Relations: Writer / Mayor’s Office / June 2015 to March 2017

City of Jacksonville (COJ), Mayoral Communications, Jacksonville, FL

Reviewed and coordinated responses to mayor Lenny Curry’s email, letters, digital content and events

Managed and developed content for Facebook, Twitter, YouTube, and LinkedIn social channels

Assisted with COJ grant request research, content and template design

Served as the city's primary contact for internal communications needs and distribution

Utilized Google Analytics for analysis and search engine optimization (SEO)

Content Team Lead / Marketing Analyst III

Nov 2013 to June 2015

Citibank / Citi Cards’ Full-Service Advertising Agency, Marketing and Communications, Jacksonville, FL

Oversaw, wrote and edited all corporate customer-facing creative content and developed UX mobile apps for Citi Credit Card marketing projects; from initiation through delivery utilizing mobile advertising, email campaigns, press releases, ATM marketing and phone apps

Copy Team Lead and lead writer / editor for three senior copywriters on our Creative Center of Excellence (CCOE) team; leading them to develop and implement communications efforts

Wrote email, white papers and mobile/digital campaigns for partner companies such as Hilton, Citi Prestige Golf Rewards, Apple Pay, Tabbed Out, Shopify, American Airlines and Macy’s

Wrote and delivered website content and informational statistics reports for internal and external television, web and print media, key stakeholders and customers

Produced the President’s external quarterly blog, editorials and external customer email

Communications Project Manager:

March 2009 to Nov 2013

Citizens Property Insurance Corporation

Jacksonville, FL

Managed and developed internal and external client relations through promotional programs, brochures, video, white paper reports and related sales collateral, company newsletters, social media, industry white papers, consumer letters, technical writing for internal government oversight, corporate leadership interviews and video production for Board of Governors

Developed and produced Citizens’ Annual Reports

Wrote and edited customer and insurance agent sales material, speeches, scripts, publications and tracked initiatives, communication requests, projects, timelines and budgets

Filmed, edited, finished (with Adobe Photoshop products) public videos on Insurance Industry News, as well as two newsletters for internal distribution

Lead Marketing Copywriter:

November 2007 to April 2009 (Contractor)

Fidelity National Information Services

Jacksonville, FL

Created media relations and sales support / lead generation content for national and regional ads, intranet, internet, wire and trade press releases and convention/product technical collateral content for mortgage, real estate and banking industry trade publications. Produced B2B and B2C sales, advertising plans and national convention collateral for inbound traffic generation

Lead writer and effectiveness analysis for FNIS division (LPS) in a fast-paced and creative team environment —specializing in the mortgage and real estate IT and technology sectors

Senior Internet Copywriter: July 1992 to Nov 2007

AT&T Universal Card Services & Citigroup, E-Business, Jacksonville, FL

Wrote creative copy for in-house agency’s User Experience Team (UX) web copy content, brand development, product-pitch materials and phone contact communications for Buick, Goodyear and other transportation clients

Branding copy lead for 95 Citi Credit Cards, as well as marketing, acquisitions and account servicing websites and Citi Card web ad tracking; extensive CMS and media targeting / product placement experience.

Senior content expert responsible for online writing, editing, persona development, search engine optimization and customer user-case models, produced card product technical assets

Military:

U.S. Army, Signal Corp: 4.5 years active duty + 4 years Army Reserve

Communications Chief (E5)

Education:

Bachelor of Science in Communication & Advertising:

University of Tennessee, Knoxville

Professional Skills and Abilities:

Excellent written and verbal communication skills for persona development

Above-board interpersonal and campaign presentation skills

Expert in use of Microsoft Office Suite products and a variety of content management systems

Utilized various CMS systems for UX Mobile Apps and letter matrix generation

Able to work independently, remotely or part of an inhouse team

Available for up to 50% to 75% business travel

Contact this candidate