Digital Marketing & Copywriter

Created thought-leadership content that positioned Kroger as a leading voice in sustainability, increasing brand trust among 10,000+ email subscribers.

Authored impactful pieces for Kroger’s 2018 Sustainability Report, including interviews with key stakeholders and thought leaders, while utilizing KPIs to monitor and improve campaign performance, ensuring alignment with business goals and stakeholder expectations.

Skills: Corporate Communications, PR, Sustainability Research, CMS, Email Marketing, KPI, Speech Writing, The Kroger Co. Cincinnati, Ohio

Content Strategist & Copywriter for Zero Hunger Zero Waste 2017 - 2019 iXperience

Developed high-impact content for a South African coding boot camp to expand the company's reach in international markets and increase American Ivy League student enrollment. Skills: Blogging, CMS, SEO

Grey Eyed Owl

Designed and implemented a comprehensive communication framework, enhancing operational efficiency and internal collaboration across 15+ global tutors and 30+ clients. Results: Developed a new communication template, leadership structure, disciplinary action handbook, and formalized executive communications, enhancing the CEO's ability to manage operations and decision-making effectively.

Skills: Organizational Leadership, Executive Communications, Employee Handbook The NOW Massage

Elevated their membership program by using individual-focused KPI to gauge a client's spending habits, booking frequency, and discount usage at our boutique to personally tailor membership pitches to each client. Result: Increased membership sales by 15%.

Skills: KPIs, Zenoti, A/B Testing

Caring Transitions

Led the website redesign to enhance user experience, leading to a 20% increase in site visit duration and a higher consultation conversion rate.

Crafted SEO-rich content and managed content delivery systems to streamline digital presence across all senior relocation services.

Skills: CMS, Website Development, Graphic Design, A/B Testing & Conversion Rate Optimization Freelance Writer

Nonprofit writer for a newspaper publication written exclusively for incarcerated individuals to help them "Re-enter into Society Empowered" by interviewing prison rehabilitation experts and drafting think pieces for current inmates. Wrote for Cincinnati Magazine, a monthly lifestyle publication covering business, technology, real estate, local events, and politics in Cincinnati, Ohio.

Skills: Magazine Writing, Advocacy & Social Impact Writing, Editorial & Content Strategy Digital Marketing Work Experience

Freelance Los Angeles, CA & Cincinnati, OH

Digital Marketing Strategist & Executive Communications 2017- present DIGITAL MARKETING STRATEGIST

Amara Agomuo Phone: 513-***-****

Email: ********@*****.***

LinkedIn: https://www.linkedin.com/in/amara-

agomuo-4121ab60/

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Professional Summary

CNN & NBC News alumnus and digital strategist who leverages data-driven storytelling to transform brands into profitable, sustainable, and influential market leaders through SEO, social media strategy, and investigative journalism. Digitally produced scripts, storylines, graphics, and guest bookings for 12 digital shows on MSNBC.com, covering topics such as environmental sustainability, international affairs, technology, health, and lifestyle news while managing live satellite footage for NBC News’ breaking news unit. Skills: Journalism, AVID, iNews, Research, Script Writing, AP Style, Live Broadcast Coordination MSNBC’S Technical Operations & Production 2014 - 2015 NBCUniversal New York, New York

Collaborated with the Technical Operations team to ensure the seamless execution of 8 hours of daily live news broadcasts, supporting front-line management of personnel, facilities, equipment, operations, and technology.

Served as lead intern for Morning Joe, overseeing host logistics, guest coordination, pre-screening, research, and the distribution of daily competitor analysis reports to enhance editorial strategy. Skills: Crisis Management & Problem-Solving, Executive Assistance, Project & Event Management, Live Broadcast Operations, Research & Analysis

Politics & Foreign Affairs Intern for Andrea Mitchell 2012 - 2013 NBC News Washington, DC

Conducted independent research for Andrea Mitchell’s televised overseas coverage, providing in-depth analysis of global affairs for interviews with Prime Minister Netanyahu, Secretary of State Hillary Clinton, Secretary of State Madeleine Albright, and Secretary of State John Kerry. Fact-checked stories and identified new editorial angles to enhance news coverage of major events, including the Benghazi hearings, the Boston Marathon bombing, and the passing of Nelson Mandela. Skills: Fact-Checking, Editorial Judgment, Investigative Journalism, Political Research, International Affairs Analysis

Academic History

Cum Laude

Presidential Leadership Medal of Excellence

Darwin T. Turner Scholar

Cincinnatus Scholar

Pre-Law & Political Science 3.8/4.0

University of Cincinnati Cincinnati, Ohio

Marian Spencer Diversity Ambassador Award

Spirit of Community Award

Ralph Bunche Fellowship - American Political

Science Association

Identified consumer trends and studied communication patterns across demographics that contributed to the creation of viral news segments that garnered global media attention through site placement on CNN.com, curated social media videos, and strategic headlines + SEO verbiage. Results: Enhanced digital presence, contributing to CNN’s #1 ranking in 2016 Election Coverage. Skills: Viral Content Strategy, Social Media Video Production, Data-Driven Storytelling News Media Work Experience

CNN New York, New York

Digital Video Programming Associate Producer 2016- 2017 MSNBC New York, New York

Production Assistant 2015 - 2016

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