Business Development Account Executive
Resume:
professional summary
education
experience
W: ******.******@*****.***
Business Development & Strategy
Market Research & Analysis
Strategic Decision Making
Marketing Campaign Management
Contract Negotiation
Client Account & Relationship
Management
Team Work & Leadership
Proficient in MS Office, Salesforce,
LinkedIn and D&B
Knowledgeable in Kantar, Simmons,
Nielsen, and Google Ads
skills
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marion
jones
m j
Dynamic Account Executive with a proven track record at Actalent, excelling in business development and client relationship management. Expert in strategic decision-making and contract negotiation, I drive brand awareness and exceed revenue targets while fostering collaborative partnerships. Passionate about enhancing customer experiences and leveraging market research to optimize campaigns for success. Fluent in English, French, and conversational Spanish.
Master of Science - Business Administration and Management The University of West Georgia, Carrollton, GA
May 2017
Bachelor of Science - International Economic Affairs The University of West Georgia, Carrollton, GA
May 2015
Actalent (Allegis Group) Atlanta, Georgia
June 2021 - Current
Account Executive/Business Development Manager
Manage and maintain diverse client portfolio, exceeding revenue targets and ensuring high client satisfaction across small businesses and large enterprises.
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Drive brand awareness and promote services to enhance customer experiences and drive sales.
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Deliver compelling presentations to showcase services and negotiate contract terms to achieve sales goals that align with client budgets.
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Tailor recruitment solutions to meet client talent needs and serve as a trusted advisor educating clients and fostering strong, collaborative relationships.
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Proactively monitor client feedback and implement strategies to enhance satisfaction and retention rates.
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Attend networking events, industry gatherings, and marketing workshop to promote business and expand professional networks.
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February 2019 - June 2021
Professional Recruiter
Managed end-to-end recruitment processes, from defining hiring needs to assessing candidates.
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Developed personalized recruitment strategies to meet client goals and fostered strong client relationships.
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Sourced candidates through ads, resume reviews, and screenings, ensuring a seamless candidate experience.
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Trained hiring managers on effective recruitment practices and guided job applicants on expectations and benefits.
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Tailored strategies for diverse candidate profiles, including outreach and interview coordination.
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• Staffed technical roles across scientific, healthcare, engineering, and energy sectors.
• Advised on performance optimization techniques to boost workforce satisfaction. Maintained corporate branding in all recruitment efforts and built partnerships with local schools for a steady flow of talent.
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accomplishments
Mavan Media Alpharetta, GA
September 2017 - October 2018
Media Buyer and Director of Research
Developed and executed effective digital marketing strategies and media coverage to enhance brand visibility and drive B2B sales growth.
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Managed multiple client accounts and simultaneous successful digital media campaigns while nurturing incoming leads.
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Established trusted relationships with digital agencies and vendors to optimize campaign performance across diverse media channels using lead generation tools.
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Effectively communicated with executives, clients, and teams to strategize and implement digital media campaigns.
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Managed digital ad operations including insertion orders, confirmations, and contract follow-ups.
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Conducted research, analyzed data, and optimized campaigns using KPIs to maximize ROI and efficiency.
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Tracked brand awareness and implemented waterfall marketing to assist continuous improvement and data-driven decision-making to drive business growth and profitability.
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Advised clients on digital strategy, optimization tools and platforms for campaigns to contribute in the final media buying decisions.
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Collaborated with leaders and led team meetings to review and refine digital marketing strategies.
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The University of West Georgia Carrollton, GA
May 2014 - July 2017
Executive Assistant
Assisted and coordinated general operations to contribute to the efficiency of the leadership team
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Served as a liaison between company president and clients regarding client accounts, new business and sponsors.
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Coordinated management and marketing efforts within the Athletics department as well as all hospitality events, functions, and game day operations.
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Organized sponsorship to increase available budget and coordinated with compliance office on a regular basis
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The University of West Georgia Carrollton, GA
August 2013 - May 2014
Hospitality Specialist
Led hospitality training and implemented new procedures to drive growth in marketing, sales, and customer service.
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Collaborated with department leaders to achieve annual sales growth and mentored new hires.
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Ensured positive experiences for season pass holders and maintained brand integrity through guest follow-up.
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Developed and evaluated marketing strategies, collaborated with advertising managers, and optimized marketing program performance.
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• Created innovative product solutions based on customer insights. I have proudly represented the French National Team as a Women's Basketball Player and trained at INSEP (National Institute of Sports, Expertise & Performance) in Paris. Additionally, I played an integral role on the University of West Georgia's NCAA Division 2 women's basketball team, where I contributed to team success through dedication and teamwork. These experiences have shaped me into a disciplined athlete with strong leadership and performance skills in competitive settings.
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