Social Media Business Development

KEERTHI KRISHNAIAH

Phone: +1-248-***-****

Email: ********************@*****.***

Location: South Lyon, MI

Experience:

The Paingol Group Novi - MI

Social Media Coordinator (Part time) 12/2024 - Present

•Developing marketing strategy to help set up the business development through creative ideation

•Building a road map to work with teams during project launch/new service launch

•Helping the digital team in website creation to track the measurable consumer engagement

•Managing the social media accounts, actively monitoring the growth everyday and taking responsibility to handle the ownership across all the platforms IG, TikTok, Meta

•Executing content curated to specific demographics and repurposing it across all platforms

•Partnering with teams like RealComp, MI sports campaigns, Community events & other social networking sites to build a successful marketing strategy benefitting from both digital & traditional worlds that enhances the return on investment (ROI) for campaigns

•Generating interest for existing and upcoming product or service releases to attract new audience

•Always conducting market research and competitor analysis to update marketing strategies Kyyba Films Farmington Hills, MI

Social Media/Marketing manager (Full time)11/2021 - 01/2025

•Content creation and leading the social media teams across the globe (India & US) for platforms like IG, TikTok, Meta, Snapchat, Pinterest, and YouTube using tools like Basecamp, slack, click etc.

•Reviewed content and provided feedback for optimization

•Managed the music purchase process/licensing ensuring seamless execution between clients and distribution companies for each project launch

•Experimented with different content strategies to analyze performance data

•Catching up with current trends to increase brand awareness

•Actively involved with a team to fill the gaps if needed, engaged with the targeted audiences

•Created innovative ideas and produced content from stock footages wherever needed

•Documenting the complete production process in order to have seamless execution at the post-production

•Actively supervised the post-production process

•Assisted in developing digital marketing strategies aimed at enhancing brand visibility and consumer engagement

Kyyba Music - Record label Farmington Hills, MI

Social Media Manager (Full time) 11/2021 - 01/2024

•Content creation: Brainstorming, Ideation, Story writing, Branding to curate the content to the targeted audiences and to hit the specific demographics.

•Managing all social media platforms of artists from content creation to crafting creative and engaging posts, videos, graphics, and stories to build the community that engages

•Managed influencer campaigns with various companies including compliance with tagging and handling the legal standards

•Creating vision/mood board for each artists which helps in visualizing their brand to the team working with them or to pitch the brands

•Managed & designed new methods to come up with exciting campaigns executing fun and innovative competitions and challenges to drive the engagement and sustain the users

• provided feedback for optimization

Education

Wayne state university Detroit

Skills

•Video Editing - CapCut, Final Cut Pro, Adobe, Canva

•PowerPoint, EXCEL, WORD, Google slide documents

•Data Analysis & Reporting

•Compliance Management

•Google Ads & Meta

•Digital & Traditional Marketing

•Partner Relationship Management

•Creative Ideation & Innovation

•Social Media & Influencer Collaboration

•Market Research

•SEM Snapchat

•Strategic Planning

•ClickUp, SLACK/Basecamp

Key Achievements

IMDb credit for Trap City & 18 films as a ‘Marketing Coordinator’ Certification

Creator Accelerator Program by NAC academy

Contact this candidate