Social Media Graphic Design

AMIRA S. JONES

Buffalo, NY Phone: 770-***-**** Email: ***********@*****.***

OBJECTIVE

Highly creative and detail-oriented Graphic/Brand Designer seeking a position where I can leverage my creative vision and technical skills to develop and implement impactful brand strategies that drive business growth. I aim to create brand experiences that connect with audiences. I am passionate about visual storytelling and look forward to contributing to your team and design objectives. SUMMARY OF QUALIFICATIONS

● With over 8 years of extensive experience in critical managerial roles in graphic design and digital marketing/advertising, my journey culminated in a recent tenure as a Social Media Manager for a property management company. There, I oversaw branding strategies and the development of concepts for a network of 70 properties that honed my knack for maintaining and enhancing each property's online reputation. Crafting tailored marketing campaigns aligning with distinct property manager needs is where my skills shine. Strategic planning and meticulous execution are my cornerstones in ensuring digital footprints resonate with the overarching brand identity, nurturing engagement and trust among various audiences. Boasting a successful tenure as a Marketing Associate for an international merchandising company and as a Manager of Creative Branding and Digital Promotions in hospitality, where directing up to 10 interns was routine, my background as a graphic designer and promotional campaign developer for over 18 years solidifies my capacity to create impactful digital marketing content

● Expertly drives innovative design, versatile with a broad range of creative and exceptional skills for various projects that include, but are not limited to, social media, print advertising, catalog design and production, specialty advertising, e-mail blasts (distribution of millions throughout the US), restaurant menus, flyers, signage, display packaging, and virtually all aspects of graphic design applications to drive awareness and sales revenues

● Over 18 years of experience working for companies or for clients in the hospitality, higher education, B2C/B2B, digital merchandising, real estate, property management, tax preparation/accounting, and food manufacturing industries, working independently or collaboratively with teams, setting project initiatives with corresponding targeted goals and objectives, leading by example, and providing motivation to consistently meet and/or exceed all corporate and client expectations

● Experienced working in fast-paced, time-sensitive settings, handling multiple projects simultaneously, and consistently completing all assignments/tasks on time or ahead of tightly scheduled, critical deadlines

● Initiates, designs, and/or revitalizes stagnant marketing concepts and associated ideation, streamlining production processes and procedures to attain optimal results and substantial cost savings

● Leverages technology to enhance productivity, Windows, Mac, MS Office Suite, Adobe Creative Cloud, WordPress, WiX, Shopify, BigCommerce, ChannelAdvisor, Nextopia, Hootsuite, Buffer, Mailchimp, Dotdigital, SAP, Amazon e-commerce, Google Ads, Google Analytics, Reputation.com, Zoho, Square

● Utilized as a knowledgeable and respected resource, highly regarded by all levels of management, peers, staff, and vendors/clients, the “go-to” professional and subject matter expert, to provide sound judgment, well-informed decision-making, and solutions to complex operations, project management and logistics, production/budgetary logistics, resource allocation, budgetary guidelines, compliance, and vendor/client relations issues, through the formulation and implementation of effective strategic planning when others cannot

AREAS OF EXPERTISE

Project Management Campaign/Brand Launches Communication & Presentation

Relationship Building Social Media Platforms Content & Asset Development

Conceptual Design Microsoft Applications Brand Strategy & Planning

Email Marketing Adobe Creative Cloud Market & Campaign Analytics AMIRA S. JONES RESUME, PG2

PROFESSIONAL EXPERIENCE

10/22 – 09/24 Social Media Manager

National Property Management Associates, Inc., Orchard Park, New York

● Successfully led creative projects, making data-driven decisions to enhance visual appeal and captivate audiences. I specialized in designing high-impact digital and print assets that not only strengthened brand visibility but also effectively supported strategic marketing objectives. Collaborating closely with cross-functional teams, I produced engaging marketing materials across diverse platforms, ensuring compliance with brand guidelines and adhering to all relevant state-specific regulations

● Effectively managed multiple social media accounts and PPC ad campaigns, including budget allocation, and creating engaging, audience-tailored content across various formats (posts, videos, graphics).

● Closely monitored web traffic and ROI, continuously optimizing content and campaigns to maximize engagement and improve online reputation

● Spearheaded social media campaigns that increased brand awareness and drove tangible results, raising the percentage of NPMA properties with a 4.0+ Google rating from 37% to 70% in 8 months. 01/18 – 10/22 Marketing Associate

Gordon Companies, Inc., Cheektowaga, New York

● Designed and executed multiple email blast campaigns to targeted audiences of multiple lists of customers, maintaining top-of-mind awareness

● Uniquely qualified and selected to solely oversee and manage the company’s customer-facing publicity campaigns on multiple platforms, developing and implementing engaging content for a range of marketplaces, social media, and multiple website updates

● Created and developed daily social media digital visual merchandising strategies/content, conducting in-house studio photography of home decor and seasonal Christmas merchandise, with refined and enhanced graphics for maximum buying appeal, driving brand identity and online sales

● Communicated closely and collaborated with SEO and SEM teams, continuously updating website content, keyword messaging, and branding

● Functioned in a liaison capacity between clients (e.g., Corona, USPS, and others) and Gordon Companies to market and sell redesigns and revitalizations of their existing products, paying them a licensing fee to derive all revenues, collaborating with an in-house graphic designer, personally creating and developing the concept in alignment with the client’s approval, and subsequently marketing such products on appropriate marketplace platforms

● Responsible for marketplace platform management, predominantly Amazon, directly transforming existing product listings into enticing, compelling product description content, aimed towards making the buying impulse nearly irresistible to prospective customers 01/18 - 08/21 Adjunct Instructor - Graphic Design & Business Bryant & Stratton College, Amherst, New York

● Developed and implemented a comprehensive graphic design curriculum, ensuring alignment with college educational standards

● Designed and delivered engaging lesson plans and project assignments, utilizing Adobe Creative Cloud software to guide students in developing essential graphic design skills and techniques

● Mentored students in developing strong foundational skills and cross-training them in multiple proficiencies to prepare them for successful careers as professional graphic designers AMIRA S. JONES RESUME, PG3

03/15 - 08/17 Manager - Brand & Digital Creative

American Niagara Hospitality, Niagara Falls, New York

● Relied upon for overseeing all marketing operations, autonomously, with only minor input from the Director, including all branding and creative content of promotional online campaigns as well as for events held at Art Park and other venues, to increase community and visitor awareness regarding the company’s 2 hotel properties in scenic Niagara Falls, as well as to drive sales for their associated in-hotel 3 restaurants and an ice cream parlor

● Guided, directed, and supervised up to 10 interns, setting individual daily project initiatives with corresponding targeted goals and objectives, delegating assignments for on-site promotional venues

(Art Park, new business openings, client appreciation/guest services, and trade shows) monitoring individuals for progress towards the attainment of goals, as well as for quality, expediency, professional interactions with the general public, and more

● Created luxury digital branding through Google Ads and prints marketing materials, including brochures, signage, etc., for use in the hotels or for distribution at various event venues

● Coordinated and collaborated with Sales Managers for various advertising campaigns to ensure alignment with directives, key motivational elements, and desired results

● Managed website updates and digital marketing efforts through a variety of social media platforms, including Facebook, Instagram, and Google Ads, managing a budget with spends of approximately

$9K per month

● Directed photo shoots, worked with outside print vendors, sign developers, and mindful of franchise regulatory contract stipulations

EDUCATION, TRAINING & ACHIEVEMENTS

Master of Business Administration in Marketing Management, 2010 Keller Graduate School of Management, Atlanta, Georgia Bachelor of Science in Graphic Design, 2003

The Art Institute of Pittsburgh, Pittsburgh, Pennsylvania

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